Some 55% of creative advertising and marketing professionals say changes in their organizations are not considered carefully and are not well planned, according to a recent report from The Creative Group.

Moreover, 53% say their employers do not do a good job of involving employees in implementing changes, and 49% say they do not receive adequate training/information to keep up with industry developments.

The survey of 750 US creative professionals at advertising agencies and brands found the introduction of new internal processes/procedures is the change that workers have the hardest time adapting to (51% rated it as challenging/very challenging).

That was followed by staff changes (48%) and new business directions (37%).

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji