Want your profile photo to convey professionalism and intelligence? Then try to smile, dress up, avoid sunglasses, and "squinch," according to research from PhotoFeeler.

The report was based on data from more than 60,000 ratings of 800 profile photos. Each photo was tagged for certain characteristics (style of dress, setting, editing, etc.); PhotoFeeler users were then asked to rate the perceived competence (smarts, capability), likability (friendliness, kindness), and influence (industry leadership) of the person pictured.

The analysis isolated the impact of each condition so its effect could be measured independently.

Below, key findings from the analysis.

Sign up for free to read the full article.

Take the first step (it's free).

Already a registered user? Sign in now.


image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji