More than three-quarters (77%) of marketing and advertising executives say they'd likely remove a job candidate from consideration if the person used his or her phone during the interview, according to a recent report from The Creative Group.

The report was based on data from a survey of 200 advertising executives randomly selected from agencies with 20 or more employees and 200 marketing executives randomly selected from companies with 100 or more employees.

Respondents were asked, "When interviewing candidates for creative roles, which of the following do you consider to be a deal breaker (something a candidate says or does that will likely cause you to immediately discount that person from consideration)?"

In addition to phone checking/answering during the interview, other top faux pas are showing up late without acknowledging it (70% say it would be a deal breaker) and not bringing items that were requested, such as a resume, portfolio, references (70%).

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji