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Visual Marketing: Top Tactics and Challenges

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Professional photography is the best performing visual content type, according to a recent survey of marketers from Digiday and Chute.

The study was based on data from a survey of 204 marketers working at brands, agencies, and publishers.

Some 59% of respondents say professional photography is one of the visual asset types that perform best on desktops; 55% say it is one of the visual asset types that performs best on mobile.

Original graphic design/illustration ranks as the second-best visual asset type for both desktops and mobile.

Below, additional key findings from the report.

Ease of Development

Respondents say stock photography is the easiest visual content type to create and incorporate; original graphic designs/illustrations and video are considered the hardest to develop.


Respondents say a lack of time/staff resources is the biggest challenge to creating visual content.

About the research: The report was based on data from a survey of 204 marketers working at brands, agencies, and publishers.

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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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