Professional photography is the best performing visual content type, according to a recent survey of marketers from Digiday and Chute.

The study was based on data from a survey of 204 marketers working at brands, agencies, and publishers.

Some 59% of respondents say professional photography is one of the visual asset types that perform best on desktops; 55% say it is one of the visual asset types that performs best on mobile.

Original graphic design/illustration ranks as the second-best visual asset type for both desktops and mobile.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji