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Apple is the most valuable global brand in 2015, followed by Google, according to a recent report from Millward Brown.

The BrandZ Most Valuable Global Brands report was based on a combination of consumer insights and financial analysis. The researchers started by determining the portion of a brand's contribution to its parent corporation's earnings, then assessed a brand's predicted future earnings and isolated the intangible value of the brand (i.e., the extra price premium consumers are willing to pay for the brand).

Apple's brand value increased 67% over the past year, according to the Millward Brown analysis. Google, which topped the list last year, recorded a brand value increase of 9%.

Microsoft is listed as the third most valuable global brand in 2015, followed by IBM, Visa, AT&T, Verizon, Coca-Cola, McDonald's, and Marlboro.

Check out the top 20 list below, and the full report for Millward Brown's ranking of the top 100 brands.

About the research: The BrandZ Most Valuable Global Brands report was based on a combination of consumer insights and financial analysis.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji