Some 280 million people worldwide are "mobile addicts" who launch applications on their devices 60 times or more per day on average, according to a recent report by Flurry from Yahoo.

The report was based on 2Q14 - 2Q15 Flurry analytics data measuring app usage on 1.8 billion smart devices around the world. The researchers viewed each device as a single "user," so a caveat to the report is that it does not account for the impact of owners of multiple devices.

Regular Users, defined in the report as consumers who use mobile apps between 1 and 16 times per day, on average, increased from 784 million to 985 million in time period period measured, a 25% year-over-year increase.

Super Users, those who use apps between 16 and 60 times per day, increased from 440 million to 590 million, a 34% increase.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji