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Some 58% of consumers in the United States say they have shopped online while watching TV, according to a recent report from Blackhawk Engagement Solutions.

The report was based on data from an April 2015 survey of a nationally representative sample of 2,608 adults in the United States.

The most popular time for online shopping is between 4 PM and 9 PM, local time, with 48% of respondents saying that's when they do so.

Some 37% of consumers admit to shopping online while at work; 18% say they do so often, and 19% say they do so sometimes.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji