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Some 193.6 million Americans watched online content videos via desktop computers in June 2015, according to recent comScore Video Metrix data.

Google, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in June, with 172.7 million desktop unique viewers from the United States.

Facebook was second, with 85.7 million US unique viewers, followed by Yahoo Sites (57.5 million viewers), VEVO (43 million), Maker Studios Inc. (40.3 million), Vimeo (37.9 million), AnyClip Media (33.3 million), Fullscreen (32.7 million), Comcast NBCUniversal (32.5 million), and Microsoft (31 million).

YouTube Partner Channels

Video music channel VEVO had the most US unique viewers (42.7 million) of any YouTube partner channel in June; Disney/Maker Studios was second (39.8 million unique viewers), followed by BroadbandTV (30.7 million), QuizGroup (28.3 million), and Warner Music (26.6 million).

Video Ad Properties

The BrightRoll Platform had the biggest video ad reach in June, serving ads to 40.3% of the total US population; Google was second (32.8% reach), followed by LiveRail (31.6%), Specific Media (31%), and AOL (29.7%).

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji