All of the 10 most expensive paid search keywords are related to mesothelioma, a cancerous tumor that is at the center of many asbestos-related lawsuits, according to recent paid search stats from Adgooroo.

Long-tail keywords referring to mesothelioma attorneys in specific states, plus general structured settlement keywords, are the priciest Google desktop search ads based on average cost-per-click (CPC), the analysis of January through June 2015 ad spend data found.

"Mesothelioma attorneys TX" is the most expensive search keyword, on average ($272 CPC), followed by "mesothelioma attorneys Maryland" ($262).

The high cost of these keywords is the result of competitive bidding, according to the report.

Sign up for free to read the full article.

Take the first step (it's free).

Already a registered user? Sign in now.

Loading...

ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji