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Do Millennials Shop Differently?

by Ayaz Nanji  |  
September 9, 2015

Millennials’ online shopping habits and responses to digital advertising are not all that different from those of Gen X and older shoppers, according to a recent report from Adroit Digital.

The report was based on data from a survey of 1,000 US and Canadian consumers age 18-34 who own both a smartphone and a personal computer, and 500 US and Canadian consumers age 35 and older and who own both a smartphone and a personal computer.

Below, key findings from the survey.

Retail Browsing

Millennials as well as those 35 and older do the majority of retail browsing in-store (57% and 61%, respectively).

Online Purchase Influencers

Millennials and those age 35+ say review sites have the biggest impact on their online retail purchase decisions.

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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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