The report was based on data from a survey of 1,000 US and Canadian consumers age 18-34 who own both a smartphone and a personal computer, and 500 US and Canadian consumers age 35 and older and who own both a smartphone and a personal computer.
Below, key findings from the survey.
Millennials as well as those 35 and older do the majority of retail browsing in-store (57% and 61%, respectively).
Online Purchase Influencers
Millennials and those age 35+ say review sites have the biggest impact on their online retail purchase decisions.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji