Mobile ad spend will leapfrog radio, magazine, outdoor, and newspaper spend by 2017, making mobile the world’s third-largest medium after television and desktop, according to recent projections from ZenithOptimedia.
Global expenditure on mobile advertising is estimated at $29.8 billion for 2014, accounting for 22% of Internet expenditure and 6% of total advertising expenditure.
Mobile's total will rise to $89.5 billion by 2017, which will account for 44% of Internet expenditure and 15% of all expenditure, ZenithOptimedia forecasts.
Television is expected to remain the largest medium through 2017; however, its share of global ad spend is projected to decline as digital channels grow more quickly.
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