Some 44% of US e-commerce shoppers say they bypass the rest of the Web and go directly to to search for products, according to a recent report from BloomReach and Survata.

The report was based on data from two surveys, one of 2,000 consumers living in the US, and the other of 500 US retail marketers.

Search engines such as Google are the second most popular method for finding products online (34% of respondents begin searches there), followed by the websites of retailers other than Amazon (21%).

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji