Some 44% of US e-commerce shoppers say they bypass the rest of the Web and go directly to Amazon.com to search for products, according to a recent report from BloomReach and Survata.

The report was based on data from two surveys, one of 2,000 consumers living in the US, and the other of 500 US retail marketers.

Search engines such as Google are the second most popular method for finding products online (34% of respondents begin searches there), followed by the websites of retailers other than Amazon (21%).

Sign up for free to read the full article.

Take the first step (it's free).

Already a registered user? Sign in now.

Loading...

ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji