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Consumers are most likely to click through emails sent by retailers in October, and least likely to unsubscribe from email lists in December, according to a recent report from Retention Science.

The report was based on an analysis of 1 billion emails sent by a cross-section of retailers over the past two years. Results were normalized to account for varying sample sizes.

The campaigns involved retailers in the specialty goods, apparel, baby products, and wellness verticals, among others.

Below, key findings from the report.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji