Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
Text:  A A

How Much Do Online Influencers Charge to Post About Brands?

by Ayaz Nanji  |  
December 1, 2015

Most online influencers say they accept monetary compensation from marketers in exchange for posting about a brand, according to a recent report from GroupHigh.

The report was based on data from a survey of 441 influencers; respondents were selected based on size of reach, social footprint, and vertical. The topics covered by the influencers surveyed include parenting, fashion, DIY, technology, and food, among others.

Some 85% of influencers say they accept monetary compensation from brands, 11% say they do not take any form of payments, and 4% only accept products.

Some 42% of influencers say they charge brands between $200 and $500, on average, per post; 37% charge less than $200, on average.

Most influencers (67%) say they believe that consumers still trust recommendations in posts that are labeled "sponsored" or "paid."

Sign up for free to read the full article.Read the Full Article

Membership is required to access the full version of this how-to marketing article ... don't worry though, it's FREE!


We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:


Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!