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How Much Do Online Influencers Charge to Post About Brands?

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Most online influencers say they accept monetary compensation from marketers in exchange for posting about a brand, according to a recent report from GroupHigh.

The report was based on data from a survey of 441 influencers; respondents were selected based on size of reach, social footprint, and vertical. The topics covered by the influencers surveyed include parenting, fashion, DIY, technology, and food, among others.

Some 85% of influencers say they accept monetary compensation from brands, 11% say they do not take any form of payments, and 4% only accept products.

Some 42% of influencers say they charge brands between $200 and $500, on average, per post; 37% charge less than $200, on average.


Most influencers (67%) say they believe that consumers still trust recommendations in posts that are labeled "sponsored" or "paid."

About the research: The report was based on data from a survey of 5,000 influencers; respondents were selected based on size of reach, social footprint, and vertical covered.


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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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