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The Most Repinned Content Types on Pinterest

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Recipes are the most repinned content type by consumers on Pinterest, according to a recent report from quintly.

The report was based on an analysis of third-quarter 2015 data (pins, repins, comments, and likes) from the Pinterest accounts of 220 brands.

More than one-third (35%) of all repins examined by the researchers in 3Q15 were recipes, even though recipes made up only 9% of total pins.

Some 19% of the repins examined were  products; 16%, articles; 16%, regular (i.e., other); 7%, places; 6%, movies; and 2%, apps.


Recipes received 62 repins on average in 3Q15, compared with 33 repins for products on average and 29 for articles, according to the analysis.

Some 93% of interactions on Pinterest in 3Q15 were repins, the analysis found; the rest of the user engagement was made up of likes and comments.

About the research: The report was based on third-quarter 2015 data from the Pinterest accounts of 220 brands.


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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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  • by Ravi Jay Tue Dec 15, 2015 via web

    Interesting article, but I question the format that the content is being pinned? Such as recipes, are they being posted as images?

  • by Monique Wed Dec 16, 2015 via web

    So interesting! I'm cooking up all kinds of ideas for my clients based on this! ;)

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