Below we present a listing of the top MarketingProfs research summaries (AKA, "Survey Says" articles) of 2015.
"Top" means, in this case, popular; and "popular" means most read by subscribers of our newsletter, MarketingProfs Today.
In other words, the research summaries not listed here may have had more pageviews, but we've not included them because those views were likely the result of the search engine gods' having placed them at or near the top of search results pages... or the social media fates' having conspired to distribute them far and wide on Twitter or Facebook or LinkedIn or Google+.
But, because we value your time and want to provide truly useful and informative information, we've narrowed the list to only those that you and your colleagues considered most worthy of your attention in 2015 (email seems to be top of mind!).
Note that our research summaries are selected and compiled by MarketingProfs research writer Ayaz Nanji.
And now, the top 10 research summaries published on MarketingProfs in 2015:
Which digital marketing skills and job titles are highly sought after? And how much do those in-demand positions pay, on average?
Marketers say creating meaningful call-to-action offers is the best way to increasing email click-through rates (CTRs), according to a recent report from Ascend2.
Some 85% of marketers say their current email platform meets their needs, and 84% are likely to recommend the product they use to others, according to a recent report from G2 Crowd.
Should you use, or avoid, certain words in your subject lines when sending emails directly to business contacts?
Marketing leaders say A/B testing is the most effective landing page optimization tactic, according to a recent report from Ascend2 and Act-On Software.
Email marketers say having quality data/lists is the key to successful email campaigns, according to a recent report from Howling Mad.
Google is now better able to reward high-quality Web content that is relevant to a search query and less dependent on traditional signals, such as keywords, according to a recent report from Searchmetrics.
Which phrases, incentives, and punctuation marks in email subject lines inspire consumers to take action?
If you want to boost engagement with your email campaigns, it helps to say "thank you" in the subject line, according to a recent report from Adestra.
Which words in subject lines significantly increase consumer opens of marketing emails, and which words significantly decrease opens?
Bonus: 2016 B2B Content Marketing Benchmarks, Budgets, and Trends
by Ann Handley
How do B2B marketers measure content marketing success? Which metric do they say is most important? Which tactics do they use? What increases content effectiveness? What do the most effective B2B marketers do differently?