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In what ways do the most effective B2B marketers among us differ from our less effective peers? How do B2B marketers measure content marketing success? Which metric do we say is most important? Which tactics do we use? What increases content effectiveness? And what could we be focusing on more specifically?

The answers to those questions—and many more—are in this year's B2B Content Marketing Benchmarks, Budgets, and Trends—North America report, produced by Content Marketing Institute and MarketingProfs, and sponsored by Brightcove.

This is the sixth year that MarketingProfs has teamed with Content Marketing Institute to produce this report, which feels like a lifetime in content marketing years.

We'll be interpreting the data over the next few months. But, for now, let's take a closer look at some of the biggest findings.

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image of Ann Handley

Ann Handley is a Wall Street Journal bestselling author who speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the 7 people shaping modern marketing. She is the Chief Content Officer of MarketingProfs, a LinkedIn Influencer, a keynote speaker, mom, dog person, and writer.