Contributed by Ayaz Nanji
- 25 Must-Know Search Stats for 2021 [Infographic]
Did you know that 70% of search queries contain four words or more? Or that 48% of people are now ...
- The Average Job Tenure of CMOs in 2020
The average job tenure for chief marketing officers at large brands dropped in 2020 to the shortest it has been ...
- The Most Difficult Marketing Channels to Track
Marketers say they struggle the most with tracking the impact of their television and print campaigns, according to recent research ...
- 10 Actionable Ways to Personalize Your Messaging [Infographic]
Marketers hear all the time that they should embrace personalization. But what does that mean? How exactly can you deliver ...
- 15 Writing Lessons From Famous Authors [Infographic]
Looking for sage writing advice from authors like Toni Morrison, Stephen King, and Haruki Murakami? An infographic (below) from Ivory ...
- Landing Page Conversion Benchmarks for 16 Industries
Median and average conversion rates for landing pages vary significantly by industry and by type of page, according to recent ...
- How Advertising Budgets Are Evolving in 2021
Most marketers plan to increase their ad spend in 2021 on digital channels, such as social media, search, and video, ...
- On Instagram, Video vs. IGTV Posts: Which Perform Better? [Infographic]
Traditional video on Instagram tends to outperform IGTV (Instagram's long-form, immersive format), according to a recent analysis conducted by Social ...
- A Marketer's Guide to Pinterest [Infographic]
Did you know that there are more than 416 million monthly Pinterest users? Or that visitors spend five minutes, on ...
- Business Video Benchmarks: Content, Engagement, and Distribution Trends
Most business videos are less than two-minutes long, according to recent research that benchmarks video types, engagement, and distribution.
- Content Marketing Salaries: Pay Ranges for Seven Common Job Titles
What are the salary ranges for some of the most common content marketing jobs? To find out, Managing Editor conducted ...
- How to Level-Up Your Company Culture [Infographic]
Company culture is not well developed at many organizations despite being viewed as essential to success. So, how can you ...
- A Quick Guide for Website Image Optimization [Infographic]
Some 39% of people say they will stop engaging with a website if the images do not load or take ...
- How Social's Influence on Brand Discovery Varies Among Generations
Members of Gen Z are more than twice as likely as Baby Boomers to say they typically learn about brands ...
- The Pandemic's Impact on Marketers' Email Strategies
Half of marketers say the COVID-19 pandemic has affected their email strategy, according to recent research from Mailjet.
- Four Best-Practices for Responsive Search Ads [Infographic]
Google's responsive search ads (RSAs) enable advertisers to create multiple copy options and then let machine-learning and AI determine the ...
- How to Tell If You Have a Toxic Boss [Infographic]
Do you have a toxic boss? And if you do, what sort of leader are you dealing with? This flowchart ...
- Instagram Engagement Benchmarks and Trends
Average engagement on Instagram posts from businesses spiked in the spring and summer of 2020 and then returned roughly to ...
- B2B Websites: What Visitors Value vs. What Marketers Value
B2B website visitors and B2B marketers don't always see eye to eye on which characteristics, features, and content formats are ...
- Four Tips for Better Videos Ads on LinkedIn [Infographic]
What does an effective video ad look like on LinkedIn? The professional social network teamed up with Digivizer to analyze ...
- The Social Commerce Habits of Gen Z and Millennials [Infographic]
What are the social media shopping habits, as well as content and product category preferences, of Gen Z and Millennial ...
- 24 Popular Gifts B2B Firms Sent to Customers in 2020
Sweet treats, tumblers, and e-commerce gift cards were among the most popular gifts B2B firms sent to buyers and customers ...
- Chief Marketer Survey: The Biggest Marketing Leadership Deficiencies
Senior marketers say the biggest marketing leadership deficiency in their organizations is an understanding of the customer journey, according to ...
- Audio Marketing: From Radio to Clubhouse [Infographic]
This recent infographic explores the current audio marketing landscape and covers what has and has not changed for marketers.
- Which Countries Hate Online Ads the Most? [Infographic]
In which countries are people most interested in online ad blocking? To find out, Surfshark looked at every country’s search ...
- Why People Unsubscribed During the Pandemic
Receiving messages too frequently is the top reason people say they have unsubscribed from brand messages (email lists, text lists, ...
- Senior Marketers Are (Very) Optimistic About the US Economic Outlook
Most senior marketers are very optimistic about the US economic outlook and plan to increase their marketing spend over the ...
- 20 Content Stats Modern Marketers Should Know [Infographic]
Did you know that Thursday is the most popular day for consuming videos from businesses? That's just one of the ...
- 11 Home Office Decor Ideas to Improve Productivity [Infographic]
A good home office setup can boost efficiency and promote problem solving. So, how should you decorate?
- How Common Is Digital Marketing Fraud?
Nearly two-thirds of marketers say in the previous year their firm experienced some kind of digital marketing fraud, such as ...
- Technology Content Marketers' Priorities
The top areas that technology content marketers are investing in include website enhancements and content creation, according to research from ...
- How Mobile and Desktop Search Result Pages Differ [Infographic]
How do Google's search engine results pages (SERPs) change when queries happen on mobile devices versus desktop computers?
- Comparing TikTok and Instagram Reels [Infographic]
What's the difference between TikTok and Instagram Reels? How does audience engagement vary between the two?
- Social Post Engagement Benchmarks for Facebook, Instagram, and Twitter
The average engagement rate per post in 2020 was much higher on Instagram than on Facebook and Twitter, according to ...
- Senior Marketer Survey: Top Customer Lifetime Value Challenges and Solutions
Most senior marketers say their firm does not measure customer lifetime value (LTV) well, according to recent research from the ...
- Audiences' Attitudes Toward Mobile Ads and Apps [Infographic]
The most acceptable mobile ad format are rewarded videos (i.e., users receive some sort of reward in exchange for time ...
- 126 Successful Businesses Started in Tough Economic Times [Infographic]
The COVID-19 pandemic still affecting communities around the world, so it may seem a bad time to start a business. ...
- How and Why B2B Marketers Are Using Intent Data
B2B marketers say they are using intent data—signals gleaned from users' content consumption or other interactions with digital properties—to identify ...
- Creating More-Inclusive Workplaces: Four Key Factors
The key factors linked to creating an inclusive workplace primarily involve the identity and actions of an organizations’ leaders, according ...
- 15 Stats You Should Know About Sales Tools [Infographic]
Technology is transforming selling. For example, 55% of sales data entry was eliminated in 2020 by automation, and 79% of ...
- A Quick Guide to Understanding YouTube Ads [Infographic]
Do you know the difference between the two types of in-stream ads on YouTube? Or how about where YouTube's bumper ...
- How CRM Failings Are Costing Sales Teams Revenue
More than half of sales leaders say the failings of their customer relationship management (CRM) platform are leading to lost ...
- World's Top 10 'Brand Guardian,' Most Famous, and Most Reputable CEOs
Ajay Banga of Mastercard is viewed by journalists and market analysts as the top "brand guardian" CEO of a major ...
- Why Companies Shouldn't 'Breadcrumb' Job Candidates [Infographic]
The practice of "breadcrumbing"—not responding to job candidates in a timely fashion—can have a range of negative effects on employers, ...
- 21 Must-Know Instagram Facts for 2021 [Infographic]
Did you know that 25 million businesses are on Instagram and that Photo Ads receive the most marketer spend on ...
- New Channels, Better Targeting: How B2B Tech Marketing Is Changing
Most B2B tech and telco marketers say their firm plans to increase the number of marketing channels in its media ...
- RFP Benchmarks: Time, Staffing, and Win-Rate Trends
Firms spend 23 hours writing a response to a request for proposal (RFP) and involve nine people in the process, ...
- Six Tips for Measuring Your LinkedIn Ad Campaigns [Infographic]
How can you ensure you're getting a full view of your LinkedIn ad campaign performance and gaining the insights you ...
- Nine Tips for Creating SEO-Friendly Content [Infographic]
How exactly can you develop content that will rank well on search engine results pages? This infographic offers nine ...
- How IT Buyers' Researching Behaviors Changed in 2020
The COVID-19 pandemic led IT buyers to spend more time learning about tech solutions last year and also led more ...
- The Most Important Email Marketing Optimizations
Marketers say enhancing personalization, testing designs, and using welcome/thank you automated messages are among the most important email marketing optimizations, ...
- What B2B Marketers Need to Know About LinkedIn [Infographic]
Did you know that LinkedIn is responsible for 80% of B2B leads generated by social media? That's one of the ...
- Web Design Stats and Trends for 2021 [Infographic]
Did you know that users take 0.05 seconds, on average, to form an opinion about a website—and 94% of those ...
- Do B2B Marketing and Sales Teams Cooperate Effectively?
B2B salespeople are much more likely than B2B marketers to say their company's sales and marketing teams cooperate effectively, according ...
- 2021 B2C Content Marketing Benchmarks, Budgets, and Trends
Most business-to-consumer (B2C) content marketers say their organization made quick and effective changes in response to the COVID-19 pandemic, and ...
- How to Stop Procrastinating and Become a Joyful Writer [Infographic]
Why do writers procrastinate? Often, they chalk it up to a lack of discipline that can be overcome with willpower. ...
- Nine Stats Marketers Should Know About the Big Game [Infographic]
How will Super Bowl LV be different from past big games? What key shifts in behavior should marketers be watching?
- COVID-19's Impact on B2B Tech Marketers' Channel Strategies in 2021
B2B tech marketers say webinars, SEO, and email are the three channels that have grown most in importance because of ...
- Meet the BETAs: A Profile of Younger B2B Decision-Makers
B2B decision-makers under age 40, often tech natives, tend to blur work-life boundaries, seek continual self-evolution, and expect brands to ...
- 10 Social Media Trends Marketers Should Be Watching [Infographic]
Which social media shifts should marketers be watching closely in 2021? This infographic explores key trends that could have a ...
- Tips for Building Career Resilience [Infographic]
"Career resilience" is the ability to adapt to the ever-changing demands of the job market. How do you build this ...
- How the Pandemic Has Affected Account-Based Marketing
The COVID-19 pandemic has led many B2B marketers to shift their account-based marketing (ABM) objectives and tactics, according to recent ...
- The Pandemic's Impact on B2B Marketers' Pipelines and Budgets
Most B2B marketers say the COVID-19 pandemic has led to a decrease in Marketing-created pipeline of leads, and most also ...
- Five B2B Customer Engagement LinkedIn Strategies for 2021 [Infographic]
How can B2B marketers strategically engage their customers this year? Here are five key customer engagement strategies that can set ...
- Interest in Marketing Tactics Based on Search Volume [Infographic]
Search volume for a range of marketing tactics increased between January 2019 and October 2020, according to recent research from ...
- The Content Habits and Preferences of Engineers
Engineers place the most value on information-heavy content, such as datasheets, case studies, and whitepapers, when making purchasing decisions about ...
- What Persuades Buyers to Try New B2B Tech Vendors and Products?
Many buyers are hesitant to try new B2B tech vendors and products, but they can be persuaded to do so ...
- Seven Typography Design Trends for 2021 [Infographic]
What's old will be new again in typography during 2021. The Word Counter predicts that classic looks such as serif ...
- The Great SEO Question: Is Backlinking Dead? [Infographic]
A recent infographic from DirJournal explores why link signals still matter for search rankings, what makes a link "good" according ...
- The Biggest Frustrations of Content Managers [Infographic]
Content managers say the top challenges they face with their jobs are getting quality content and dealing with a lack ...
- The Most Impactful Emerging Marketing Technologies
Marketers say real-time marketing, analytics, and artificial intelligence (AI) are the three emerging technologies that will have the most impact ...
- How to Perform a Social Media Competitive Analysis
A well-structured social media competitive analysis can reveal a host of useful insights, including what types of content your rivals ...
- 11 Email Design Trends to Watch in 2021
Ready for lots of bold typography, textured illustrations, and muted colors in marketing emails this year?
- The Top Barriers to Creating Great B2B Content
Marketers say the biggest barriers to developing great B2B content are shifting internal priorities and interference during the creation process, ...
- The Top 20 Content Marketing Hashtags, Topics, and Searches
What were the most popular hashtags, topics, and search queries related to content marketing in 2020? To find out, SEMrush ...
- CMO Predictions for 2021 [Infographic]
Empathy, creativity, and connectivity will ignite purpose-driven experiences in 2021, according to chief marketing officers (CMOs).
- Seven Resolutions Managers Can Make for 2021 [Infographic]
Considering all the changes and disruptions of 2020, it's often been difficult for managers to focus on how their staff ...
- What Digital Marketing Execs Want to Improve in the Year Ahead
Senior digital marketers say their top areas for capability improvement in the year ahead are personalization, performance, and segmentation, according ...
- Why Digital Marketers Should Be Targeting Gen X and Baby Boomers
The COVID-19 pandemic has accelerated online engagement by Gen X and Baby Boomers, making those cohorts more valuable than ever ...
- 10 Facebook Trends to Watch in 2021 [Infographic]
What will the Facebook focus on in the year ahead? Which current and new experiences should marketers be paying close ...
- 21 Tips to Improve Your Email Marketing [Infographic]
How can you boost the effectiveness of your email marketing efforts? This infographic explores four key areas and provides 21 ...
- What's Next for Remote Work?
Remote work will be here to stay post-pandemic, but more likely in advanced economies and in higher concentrations among workers ...
- The State of Enterprise Customer Journey Mapping
Most enterprise companies do not yet have customer journey maps in place, but more than half are building them or ...
- What Does a Copywriter Do? [Infographic]
What does a copywriter do exactly? The answer is both less confusing and more complex than you might think. This ...
- 15 Career Lessons From Successful Founders [Infographic]
Want career lessons from successful company founders such as Dave Thomas of Wendy's, Mark Zuckerberg of Facebook, Elon Musk of ...
- The State of Healthcare Content Marketing
Most healthcare marketing executives say the COVID-19 pandemic has affected their content marketing strategy but it has not changed their ...
- The Biggest Benefits of Marketing Revenue Attribution
Marketers say revenue attribution enables better decision-making and helps to align teams, according to recent research from Ascend2.
- How to Become a Better B2B Cold-Caller [Infographic]
The idea of cold-calling prospects has put a chill in the heart of many a B2B salesperson. But you can ...
- Are Host-Read Podcast Ads More Effective?
Host-read podcast ads tend to be more effective in driving recall and other lift metrics, according to recent research from ...
- The Most Popular Email Clients in 2020
Apple iPhone and Google Gmail are the two most popular clients for opening emails in 2020, according to recent research ...
- Instagram in an Instant: Understanding the Social Network [Infographic]
Over the past decade, Instagram has become one of the most popular social networks in the world, increasing its user ...
- Five Tips for Negotiating a Better Salary [Infographic]
For many people, the prospect of trying to negotiate for a higher salary sparks discomfort or even fear. However, making ...
- The Information Sources B2B Tech Buyers Most Rely On
B2B buyers say they rely on product demos and vendor websites most when evaluating potential technology purchases, according to recent ...
- The ROI Dilemma Marketers Face With Programmatic Advertising
Marketers say they face a key measurement dilemma with programmatic advertising: Their bosses want a clear sense of how media ...
- Eight Emerging Design Trends for 2021 [Infographic]
Are you ready to see lots of maximalism, responsive clutter, and technodystopia in digital design and graphic design next year?
- Inbound vs. Outbound Lead Gen: A Visual Comparison [Infographic]
Inbound and outbound marketing can both be valuable strategies for generating leads and driving sales.
- The Brands Americans Feel Most Intimately Connected to During COVID-19
Apple, Amazon, and Google are the major brands people in the United States have felt most intimately connected to during ...
- COVID-19's Impact on B2B Martech Budgets
Most marketers say the COVID-19 pandemic has had an impact on their firm's marketing technology (martech) budget, according to recent ...
- Buyer Personas Demystified: Seven Steps to Success [Infographic]
Most marketers know that creating buyer personas can be a highly effective way to better target marketing efforts and drive ...
- Five Tips for Avoiding Decision Fatigue During a Job Search [Infographic]
Online platforms have made it easier than ever for job seekers to learn about open positions and apply for them. ...
