Contributed by Ayaz Nanji
- The Rising Costs of Corporate Events
Most corporate event planners expect their costs to rise by 5% or more in 2026, according to recent research.
- Programmatic Ad Budget Trends for 2026
Most media buyers say they expect to increase their programmatic spend this year, according to recent research from Comscore.
- The 50 Strongest Global Brands [Infographic]
WhatsApp, Samsung, and YouTube are the brands with the strongest appeal to consumers around the world, according to YouGov's annual ...
- How AI Adoption Varies by Country [Infographic]
Which countries have the greatest share of adults using AI-powered tools? To find out, Visual Capitalist examined global AI adoption ...
- How B2B Prospecting Has Changed
Most marketers and salespeople say B2B buyers are less trusting of prospecting today compared with in the past, according to ...
- Will Gen AI Replace Some Marketing Agency Work?
Some 88% of in-house marketers believe generative AI tools will replace some of the services agencies currently provide to their ...
- LinkedIn Thought Leader Ads: A Guide to Getting Started [Infographic]
This infographic explores the benefits of running LinkedIn Thought Leader Ads, what you need to get started, best practices for ...
- AI in Marketing and Sales: 10 Key Stats to Know [Infographic]
Did you know that 94% of marketers say they're already using AI in their workflows? Or how about that 86% ...
- How Today's B2B Buyers Approach RFPs and Vendor Selection
What triggers B2B buyers to issue an RFP? Do buyers usually go into the RFP process already favoring a vendor? ...
- Do Clients Trust In-House Marketing Agencies?
Are in-house marketing agencies (IHAs) trusted by their clients? Are clients satisfied with the creativity and strategic thinking of IHAs? ...
- How People Feel About Customer Service AI Chatbots [Infographic]
Some 61% of US consumers say they feel comfortable with having conversations with AI-powered customer service systems (e.g., chatbots or ...
- The Impact of the 'Gen Z Stare' in the Workplace [Infographic]
According to a recent survey, 55% of Gen Z workers say they've been told they look bored or intimidating in ...
- How AI Use Varies Among Generations
Are younger Americans using AI significantly more than older Americans? Are certain platforms more popular with younger generations? To find ...
- The Keywords in LinkedIn Posts That Drive Engagement
Which phrases and emojis are correlated with more engagement on LinkedIn posts? Do emotional and first-person posts tend to get ...
- The Burden of Keeping Up With Content Production [Infographic]
This infographic explores the demands of content production on business owners and marketers, what people say they've given up to ...
- How B2B SMBs Can Build Credibility on LinkedIn [Infographic]
This infographic explores why credibility is more important than ever for SMBs and covers four key strategies for building brand ...
- The Use of Unapproved AI Tools by Employees
Most employees say they use AI tools for work that aren't officially approved by their employer, but most also say ...
- Social Media Platform Trends in the US
YouTube is the most widely used social platform by adults in the United States, according to recent research.
- How Employees Feel About AI Workflow Integrations [Infographic]
Some 51% of US workers say AI integrations have made their daily job responsibilities easier, and 63% say they feel ...
- Social Media Marketing Trends to Watch in 2026 [Infographic]
This infographic explores key key social media trends to watch in areas like workflows, user-generated content, influencer marketing, and team ...
- Do Marketers Know the Vocabulary of AI Search Optimization?
Do marketers know terms related to AI search engine optimization like GEO, AEO, and LLMO? Which terms are trending, have ...
- B2B Thought Leadership Content Trends for 2026
Some 47% of B2B marketers plan to increase their use of original research and data-driven thought leadership content in 2026, ...
- How to Build Sales Kickoffs That Impact Behavior [Infographic]
This infographic explores how successful sales kickoffs tend to be built around five key design principles: alignment, motivation, engagement, inspiration, ...
- Must-Know Email Marketing Stats for 2026 [Infographic]
Did you know that 48% of emails are currently spam? Or how about that 77% of B2B buyers say they ...
- Talent Acquisition Trends for 2026
More than half of talent acquisition leaders say they plan to add autonomous AI agents to their teams in 2026, ...
- The State of B2B Out-of-Home Advertising
Are B2B marketers running out-of-home (OOH) ad campaigns? When they think of OOH advertising, what comes to mind? To find ...
- The Importance of Prompt Engineering for Small Businesses [Infographic]
Some 27% of small business owners say AI prompt engineering is already a very important skill for their business, and ...
- The Modern Marketing Multitasker [Infographic]
More than one in five marketers say their role has 10 more core responsibilities, according to a recent survey.
- What Makes for Great Customer Communication?
What do companies that provide great customer communication excel at? What could companies do to enhance their digital communications? To ...
- How Professional Services Marketers Are Approaching GEO
Some 95% of professional services marketers say it's important that their organization’s content show up in AI search, and 97% ...
- The Rise of Using AI Tools to Take Meeting Notes [Infographic]
Some 19% of workers say they now frequently use AI tools to take meeting notes, according a recent survey of ...
- The 10 Most Overused Buzzwords in Corporate Emails [Infographic]
"Reaching out" and "follow up" are the top corporate cliché phrases that people can't stop using in their emails, according ...
- What Are the Attributes of Great Digital Ad Creative?
What makes digital advertising creative great? Are marketers measuring creative quality against campaign performance metrics? To find out, researchers conducted ...
- How Often Should Brands Be Sending Messages?
At what point does brand messaging become too frequent? Why do people stay subscribed to brand communications? What makes brand ...
- The State of 'Job Hugging' Among US Workers [Infographic]
Some 71% of American workers have been at the same job for more than two years, and 40% say they ...
- SMB Landing Page Optimization Trends
How often do SMB marketers optimize their site landing pages? Which page elements do they test? How are they using ...
- The Top Frustrations B2B Buyers Have With Vendors
What are B2B buyers' top frustrations with vendors? What do vendors most often misunderstand about buyers' companies? To find out, ...
- How US Professionals Are Building Their Personal Brands [Infographic]
Half of American professionals say a strong personal brand matters more than a strong resume in 2025, according to recent ...
- The Most Appropriate and Inappropriate Emojis at Work [Infographic]
Employees say that the thumbs up is the most appropriate emoji in the workplace and that the eggplant is the ...
- The State of AI Use Among Professional Writers
Most professional writers say they're now using AI tools for their work, and most also say that they think AI ...
- LinkedIn’s Advertising Business Is Surging
LinkedIn's global ad revenue is forecast to jump by 18.3% this year and increase by another 18.5% in 2026, according ...
- How to Make Your Social Media Strategy Feel Organic [Infographic]
This infographic explores four approaches that marketers can take to connect meaningfully with audiences on social media.
- How SaaS Solution Preferences Are Evolving [Infographic]
Some 38% of professionals say their firm canceled or downgraded legacy SaaS solutions in 2025, and 21% say they replaced ...
- The AI, Device, and Media Habits of Gen Alpha Teens in the US
How are American Gen Alpha teens using AI? Which tech devices do they own? What types of media do they ...
- How CMOs Are Using AI for Their Jobs
Most CMOs say they are now using AI tools at least weekly for a range of job-related tasks, including to ...
- What Makes Customers Abandon Brands? [Infographic]
Americans say the top reasons they'll abandon a brand are because of poor quality and rude customer service, according to ...
- The Top Workplace Tools Creating Friction and Lost Time [Infographic]
Knowledge workers say email and and chat/messaging are the tools that lead to the most friction and lost time in ...
- How Will AI Impact Marketing and Ad Agency Headcount?
Some 91% of agency leaders say they see a future in which headcount is somewhat or substantially reduced because of ...
- Software Buying Experiences Online: What Buyers Want From Sellers
What do software buyers expect from a good online buying experience? What influences their decisions to buy software online? Why ...
- The Publishers Cited Most by AI Chatbots [Infographic]
WebMD, BBC, Forbes, Business Insider, and People are the Top 5 content publishers cited most by popular AI chatbots/assistants, according ...
- How LinkedIn Helps Early-Career Professionals [Infographic]
This infographic looks at how early-career professionals say LinkedIn has helped them, the LinkedIn features they say have been most ...
- How AI Is Being Used for Workplace Emails
Nearly a quarter of employees say they now use AI daily for creating workplace emails, according to recent research.
- The State of Agency-Side Marketing Strategy in 2025
Most agency-side marketing strategists say their discipline is at a crossroads and often considered expendable by clients, according to recent ...
- LinkedIn Video Ads: 4 Tips for Boosting Engagement [Infographic]
This infographic from LinkedIn explores how to create effective video campaigns on the professional social network.
- How AI Is Driving a Huge Organizational Paradigm Shift [Infographic]
This infographic explores how artificial intelligence is bringing about the largest organizational paradigm shift for businesses since the Industrial and ...
- How Journalists Feel About the Use of AI by PR Professionals
Some 44% of journalists say they have a negative view of the use of AI by PR pros to craft ...
- Is AI Effective for Editing Blog Content?
Marketers are increasingly turning to AI to edit their blog content, and they're finding AI to be as effective as ...
- What Drives Customer Loyalty? [Infographic]
Which brand touchpoints do people say they find most engaging, and what drives them to make repeat purchases from brands?
- The 40 Brands US Customers Feel Most Loyalty Toward [Infographic]
Amazon, Google, and Microsoft are the major brands that customers in the United States say they feel the most loyalty ...
- The Top Challenges SMB Marketers Face With A/B-Testing
Marketers who work for SMBs say the top challenges they face with A/B-testing are a lack of resources and an ...
- The Incredible Scale of Ad Market Dominance by Alphabet, Meta, Amazon
Alphabet, Amazon, and Meta now draw over half of global ad spend outside China, and they are forecast to account ...
- How Young Professionals Use TikTok When Job-Hunting [Infographic]
Half of young professionals say they've used TikTok to get job search or career advice, and 12% say they've landed ...
- FOMO Content Marketing: The Good and Bad of Chasing Trends [Infographic]
Some 37% of marketers say they've felt a high level of burnout from the pressure to constantly respond to trending ...
- What Grade Do Marketers Give Their Social Media Efforts?
What grade do marketers give their organization's social media efforts? What are their biggest social media challenges? What do they ...
- The State of B2B Public Relations: Top Tactics and Challenges
What are the most effective PR tactics for B2B firms? What are the biggest challenges they face with their PR ...
- The Most Popular Social Platforms Among Age Groups [Infographic]
Which social media platform is the most popular with various age groups? To find out, researchers looked at publicly available ...
- The Rise of Workplace 'AI Atrophy' and 'Antisocial AI' [Infographic]
This infographic covers insights from a recent survey related to what the researchers call "AI atrophy" (increasing reliance on AI) ...
- SMBs' Biggest Frustrations With Marketing Right Now
SMB decision-makers say their biggest current marketing challenge is not knowing what's working, according to recent research.
- Blogging Benchmarks for 2025: Word Count and Frequency Trends
Fewer content marketers are publishing long blog posts, but those that do are seeing stronger results, according to recent research.
- The 40 Brands People Feel Most Intimately Connected To [Infographic]
Disney, Netflix, and Apple are the major brands that Americans feel most intimately connected to, according to recent research.
- Business Leaders' Perspectives on AI for Lead Gen [Infographic]
Half of business leaders expect AI to replace traditional search engines for lead generation within five years, according to recent ...
- More Concerned Than Excited: How Americans Feel About AI
A much higher share of American adults say they're more concerned than excited about the increasing prevalence of AI, according ...
- Email Subject Lines and Phrases That Stress Workers Out the Most
Which phrases in emails do American workers dread the most? Which days of the week are most draining for work ...
- 15 Ways to Reduce Online Training & Learning Dropout Rates [Infographic]
Many businesses invest significant resources in developing online training and professional development courses. Yet, workers often disengage before completing them. ...
- The Rise of AI-Enhanced Resumes and Job Applicants [Infographic]
Some 65% of hiring professionals say they've encountered AI-enhanced job applicants, and half say they consider enhancing a resume with ...
- Are AI Tools Replacing Traditional Search Engines?
Although the use of AI-powered tools like ChatGPT has been growing rapidly in the US, that does not yet appear ...
- The Secret to Successful Employee-Advocacy Posts on LinkedIn
If employees make even small changes to the content they share on LinkedIn from their employers, they can have a ...
- Where AI Gets Its Facts [Infographic]
Reddit is the most cited source of information by popular AI-powered search and research tools like ChatGPT, according to recent ...
- What Is 'Unbossing'? And Do Workers Want It? [Infographic]
"Unbossing" is a movement that seeks to shift decion-making from a hierarchical leadership structure to a decentralized, collaborative structure.
- What Stops Marketers From Getting the Most Out of Data?
Marketers say the biggest roadblock they face with regard to getting the most value out of their data is disconnected ...
- Is AI Hurting Early-Career Employment in the US?
Has the rise of AI tools coincided with changes in employment levels in the United States? Specifically, have the employment ...
- Benefits and Challenges of Branded Podcasts [Infographic]
What are the motivations for and the benefits and challenges of branded podcasts? Why have some business owners held off ...
- A Guide for Your Omnichannel Analytics Strategy [Infographic]
This infographic looks at the key steps you'll need to take to develop an omnichannel analytics strategy and covers some ...
- How Trust in Influencers Varies Among Generations
Trust in recommendations from social media influencers varies widely between older and younger generations, according to recent research.
- Content Marketers and AI: Efficiency, Speed, Usage, Concerns
Content marketers who use AI report that it takes them 10% less time, on average, to write an article compared ...
- Why You Should Still Use Email Marketing in 2025 [Infographic]
This infographic explores why email remains a highly effective and efficient way to engage audiences, despite its lack of newness ...
- Top 50 US Podcasts in 2Q25 [Infographic]
Joe Rogan had the most listened to podcast in the United States in the second quarter of 2025, according to ...
- How AI Is Impacting Email Marketing
Marketers say AI is having the most impact on their email programs through the use of tools for generating content, ...
- Five Social Media Advertising Trends Shaping the Future [Infographic]
Advertisers looking to stay ahead on social media should keep a close watch on these five trends.
- What Data-Confident Organizations Do That's Different
Organizations that have high confidence in their data are more likely to monitor data consistency, assess the timeliness of data, ...
- The Measurement Paradox of Modern Marketing [Infographic]
This infographic explores how a "measurement paradox" leads marketers to wrongly attribute sales and incorrectly divide brand marketing and performance ...
- How ChatGPT and Google AI Mode Responses Differ
Do ChatGPT and Google AI Mode respond similarly or differently when given prompts related to different industries? To find out, ...
- The Most Effective Marketing Tactics for Professional Services Firms
Leaders at professional services firms say relationship-based approaches, such as referrals and networking, are the most effective marketing approaches for ...
- Marketing Campaign Buzzwords That Drive Website Visits [Infographic]
Which categories of buzzwords in marketing campaigns are most effective in driving people to visit brand websites? Which keywords within ...
- The Most Recommended Brands Globally and In the US [Infographic]
Which major brands are people most likely to recommend to others? To find out, researchers surveyed more than a million ...
- How Senior B2B Marketers Stay Sharp and Contribute as Their Roles Evolve
Some 79% of senior B2B marketers say they have taken on new responsibilities in the last year, according to recent ...
- The State of B2B Outbound Sales Outreach in 2025
How important is outbound sales outreach to B2B firms? Why do they invest in it? Which outreach approaches are used ...
- The PR Power of Listicles: Why Journalists Still Love It [Infographic]
This infographic looks at five key reasons journalists continue to love PR listicles: readability, ease, clickability, structure, and versatility.
- A Social Media Visibility Checklist for B2B Brands [Infographic]
This infographic looks at how B2B brands can adapt their social media approaches to focus on ideal customer profiles (ICPs) ...
- Why SMBs Hire Marketing Agencies
Which marketing tasks do SMBs outsource most to marketing agencies? What proportion of SMBs use at least one marketing agency? ...
