Contributed by Ayaz Nanji
- Are Marketers Friends With Their Coworkers on Social Media?
Most marketers say they are friends with their coworkers on social media, and most also say they have felt left ...
- COVID-19's Impact on Digital Agencies' Revenue and Leads
Two-thirds of digital agencies experienced a decrease in overall revenue because of the COVID-19 pandemic, according to recent research from ...
- The State of Webinars: Length, Engagement, and Feature Trends [Infographic]
Webinar attendees in 2019 typically joined via a desktop computer and watched for just under an hour, according to recent ...
- The Biggest Challenges to Aligning B2B Marketing and Sales Teams
Marketers and salespeople say the biggest challenge to aligning their teams is a lack of good data, according to recent ...
- The 10 Traits B2B Buyers and Managers Value Most in Salespeople
B2B buyers say the trait they value most in salespeople is active listening, and B2B sales managers say the trait ...
- How COVID-19 Affected Email Benchmarks in 19 Industries in Spring 2020
Engagement with email campaigns was up for most industries during the height of the COVID-19 pandemic this spring, according to ...
- Median and Average Landing Page Conversion Rates for 16 Industries
The median conversion rate for business website landing pages across industries is just over 3%, according to recent research from ...
- PR Industry Survey: The Tactics and Skills Rising in Importance
Public relations and communications professionals say analytics and storytelling are the two tactics or skills that they anticipate will increase ...
- Fewer Deals, More Video: How COVID-19 Is Impacting Sales Professionals
Most salespeople say they're facing fewer deals and more missed quotas because of COVID-19, and a majority also say the ...
- Would People Rather Watch an Ad or Share Their Email Address?
Most Americans say they would rather watch a 30-second advertisement in exchange for free content than share their email address ...
- What B2B Buyers Want From Tech Vendors Right Now
Buyers of B2B technology products and services say what they most want right now from vendors is information about how ...
- SEO vs. Google Ads: Which Approach Is More Effective?
Professionals who use search engine optimization (SEO) and Google Ads say both approaches are effective; but, if forced to pick ...
- B2B Decision-Maker Survey: COVID-19's Impact on Marketing, Buying, and Sales
Most B2B companies around the world have already reduced their marketing spend because of the COVID-19 pandemic, according to recent ...
- How COVID-19 Is Impacting Marketers' Branding Strategies
Fully 94% of marketers say the COVID-19 pandemic has had an impact on their brand marketing and content marketing strategies, ...
- Eight Common Campaign Management Mistakes Agencies Make
Agencies say the most common mistakes they make when managing clients' digital advertising campaigns are payment failures, forgetting to turn ...
- COVID-19's Impact on B2B Software Budgets
B2B companies tend to agree that the COVID-19 pandemic will lead them to cut or maintain their software budgets rather ...
- The Most Common SEO Issues Impacting Crawlability and Indexability
Many business websites have key problems such as broken internal links and duplicate title tags that hamper search engines from ...
- Do Marketers Actually Use Customer Feedback to Improve Their Efforts?
Although nearly two-thirds of marketers say they should incorporate customer feedback when creating deliverables, they don't actually do so most ...
- How COVID-19 Is Impacting Business Event Planning
Some 87% of professionals who plan in-person business gatherings such as conferences say they have canceled events because of the ...
- How COVID-19 Is Impacting Marketing Budgets at Enterprise Companies
Marketers at enterprise companies say they plan to shift budget away from in-person conferences and spend more on virtual events ...
- What Top-Performing Sales Negotiators Do Differently
What do top-performing sales negotiators do differently? Do they tend to rely more on certain approaches and tactics than other ...
- 10 B2B Tech Categories Gaining Interest Because of COVID-19
The COVID-19 pandemic has driven big spikes in interest in telemedicine software, electronic signature tools, and web conferencing platforms, according ...
- Advertising During the COVID-19 Outbreak: What Audiences Want
Most people say brands should continue to advertise during the COVID-19 outbreak, but they also say marketers should change the ...
- Why It Takes So Long to Apply Data-Driven Insights to Campaigns
Most marketers say it takes too long to turn data into actionable intelligence, and then too long for that actionable ...
- How COVID-19 Is Affecting Media Consumption and Online Behavior
Some 87% of US consumers and 80% of UK consumers say they are consuming more content across media channels because ...
- Less Creativity, More Efficiency: How Operating Remotely Affects Marketers' Work
Marketers say the shift to remote working spurred by the COVID-19 pandemic is hurting creative collaboration but helping with efficiency, ...
- How COVID-19 Is Impacting Social Media Ad Rates and Engagement
The COVID-19 pandemic has driven down social media advertising rates globally and has also led to a decline in engagement ...
- The Marketing Agency Attributes Clients Value Most
Brand marketers say creativity and responsiveness are the attributes they value most in agencies, according to recent research from Ascend2.
- The Personality Traits of Top Digital PR Influencers
What does the language used in tweets by popular digital public relations influencers reveal about their personalities? Which personality traits ...
- B2B Senior Marketer Survey: The Most Effective Approaches for 2020 [Infographic]
Senior marketers at B2B companies identify the best channel for producing and nurturing leads, the top content type for moving ...
- The Top Challenges Facing Creative Teams That Develop Content
Most members of creative teams that develop content say they're struggling to keep up with the speed they are expected ...
- RFP Benchmarks: How Much Time and Staff Firms Devote to Proposals
Companies devote 24 hours to writing a request for proposal (RFP) and involve seven people in the process, on average, ...
- Top 5 Critical Components of Great Customer Experience
Specialists say among the keys to customer experience success, the top 2 are delivering elegant interactions and providing speedy service.
- Do Most Businesses Have an Overarching Audience Data Strategy?
Most businesses are trying to develop an overarching strategy for their audience data, but few have managed to actually implement ...
- The Content Characteristics of High-Performing Blog Posts
Do top-performing blog posts tend to have certain characteristics in common, such as copy length, headline length, headline type, and ...
- The Average Age and Tenure of C-Suite Executives
Chief marketing officers have the shortest average tenure among C-suite executives at large US companies, followed by chief human resources ...
- How the Fastest-Growing US Companies Are Using Social Media
The fastest-growing companies in the United States are using social media to achieve a wide-range of goals, including to brand ...
- Metrics for Measuring Transactional Email Success
Most brands measure the success of transactional emails by looking at opens, clicks, or the delivery rate, according to recent ...
- Email Benchmarks for 19 Key Industries
The overall email open rate last year across 19 industries was 17%, according to Campaign Monitor. Check out the average ...
- The State of B2B Account-Based Marketing
Account-based marketing (ABM) delivers significant benefits for B2B businesses, but it usually takes time before firms can reap those rewards, ...
- Meet the Parennials (Millennial Parents)
Millennial parents tend to think of technology as a parenting tool and are more concerned about safe content than content ...
- Younger and Wordier: How Gen Z's Search Behavior Is Different
Gen Zers tend to have longer queries and are more likely to use certain words when searching online, according to ...
- Super Bowl Viewers: Demographic, Device, and Ad Trends [Infographic]
The Super Bowl attracts a broad viewership of football fans and nonfans, and it is still watched primarily on televisions ...
- Old Logo vs. New Logo: How Consumers Feel About Six Brand Redesigns
How do people feel about some of the biggest logo changes of last year? Do they like the revamped version ...
- Nine Creative Trends to Watch in 2020 [Infographic]
You should expect to see more Art Deco references, astrological allusions, and flowery visuals in creative projects this year, according ...
- The Top Content Marketing-Related Search Queries and Hashtags
Which terms related to content marketing are searched most on Google? Which hashtags are used most alongside #contentmarketing on Twitter?
- Micro-Influencer Trends: Platform, Format, and Compensation Preferences
Micro-influencers overwhelmingly cite Instagram as their favorite social network for brand-sponsored collaborations, according to recent research from SocialPubli.
- Do Consumers Think Instagram Should Hide Likes?
Most people say they don't have an opinion on whether Instagram should hide likes, according to recent research from The ...
- Marketing Jobs: Firms' Hiring Plans for the First Half of 2020
Most companies plan to add new hires to their creative (i.e., non-technical) marketing teams in the first half of 2020, ...
- The Role Technology Plays in the Lives of Gen Alpha Kids [Infographic]
A mobile device is the favorite toy of 44% of Generation Alpha children, according to recent research from Domain.me.
- B2B Marketers' Plans for 2020: Spend, Objective, and Strategy Trends
Most B2B marketers expect their firm's 2020 marketing spend to be roughly the same as it was in 2019, according ...
- Ethics and Social Media Influencers: What Consumers Expect
Most people are OK with social media influencers' promoting products—as long as the influencers actually use those products, according to ...
- B2B Video Content: Top Goals, Formats, Channels, and Challenges
B2B marketers and salespeople are using video content primarily to build brand awareness, drive lead generation, and educate customers, according ...
- What Consumers Expect From a Brand in Crisis
Consumers expect a brand in crisis to respond quickly, accept responsibility, and communicate from the top, according to recent research ...
- The Most Effective Link-Building Strategies According to SEO Experts
Search engine optimization experts say guest-posting content is the most effective way to grow a website's backlink portfolio, according to ...
- What Hiring Managers Value vs. What Job Applicants Think Matters [Infographic]
Job applicants tend to overestimate the impact of knowing someone at the company during the hiring process, and they underestimate ...
- The Most Annoying Types of People on the Internet [Infographic]
Internet users say multi-level marketers are the third-most annoying type of people online, after trolls and racists, according to research ...
- Brand Posts on Instagram: Engagement and Frequency Trends
The average engagement rate on Instagram posts published by brands has been steadily declining since November 2018, according to recent ...
- How Long Does It Take to Produce a Marketing Email?
Most brands spend more than two weeks producing a marketing email, according to recent research from Litmus.
- Less Facebook, More Snapchat: How Social Media Habits Vary Among Generations
Americans of all ages tend to now use social media daily, but platform preferences vary significantly among the various generations, ...
- How Much Work Actually Gets Done at Work?
Most workers say they spend less than half of their time at work doing their primary job responsibilities, according to ...
- The 10 Most Valuable Global Brands
The four most valuable global brands in 2019—Apple, Google, Amazon, and Microsoft—are all tech giants, according to recent research from ...
- How Productive Are Remote Workers?
Most remote workers say they feel they're part of their teams just as much as in-office workers and also that ...
- Politics, Social Media, and Work: How Attitudes Vary Among Generations
Younger employees are more likely to oppose to companies regulating how they discuss politics on social media while at work, ...
- The 2019 Holiday Shopping Season: Spend, Timing, and Channel Trends
Consumers, especially Millennial consumers, are expected to spend more on gifts this holiday season compared with last holiday season, according ...
- The Email Tactics Used by Senders With High Open Rates
Email senders with higher-than-average open rates are especially likely to rely on delivery optimization, A/B-testing, and reactivation campaigns, according to ...
- The State of Podcasting: Audience, Content, and Advertising Trends
The podcast audience is growing rapidly, and listeners say the quality of content is steadily improving, according to recent research ...
- Trust and Privacy: Reaching Today's Connected Customers [Infographic]
Although most consumers are willing to share personal data to receive personalized experiences in return, many are wary about how ...
- The Top Google Search Rank Factors According to SEO Experts
Search engine optimization experts say the relevance of page content is the factor Google's algorithm assigns the most weight to ...
- Work Email Behavior: Time, Inbox, and Usefulness Trends
Workers are spending less time checking business as well as personal email, though most still spend several hours each day ...
- The Biggest Deficiencies of B2B Content Marketing Programs
B2B marketers say the biggest deficiency of their content program is that it doesn't produce personalized content pieces, according to ...
- The 10 Most Mentioned Features in Email Software Reviews
People tend to mention templates frequently when reviewing email software platforms, according to recent research from Capterra.
- How In-Store Music Affects the Retail Experience [Infographic]
Consumers' attitudes toward the music being played in retail stores vary widely depending on the genre of music as well ...
- The Most (And Least) Effective PPC Channels
Marketers say search is the most effective pay-per-click (PPC) digital advertising channel and display is the least effective PPC digital ...
- 2020 Salary Guide: Pay Forecasts for Marketing, Advertising, and PR Positions
The median starting salary for a corporate vice-president of marketing in the United States is expected to be $145,000 in ...
- Sales Leaders' Top 10 Priorities for the Year Ahead [Infographic]
Sales leaders say their top focus areas in the year ahead are to improve their team's ability to communicate value ...
- Why Workers Consider Quitting Their Jobs [Infographic]
Insufficient pay is the top reason workers in the United States consider quitting their jobs, according to recent research from ...
- Retail Email Engagement and Spend Level: A Correlation
High-spending customers tend to be more engaged with retail brands' email campaigns, according to recent research from Bluecore.
- Are Marketing Teams Organized and Proactive?
Most marketers say their teams are somewhat proactive about planning projects, and they somewhat agree that their team members have ...
- When B2B Buyers Value Vendor Salespeople
Most B2B buyers say they want to hear from sales reps when products have complex configurations, when purchases have specific ...
- How Marketers Would Spend Additional Content Budget
Senior marketers say that if they were given additional budget for their content efforts, they would spend it on channel ...
- The Personality Traits of the Most Reputable Brands
The brands that consumers find most reputable tend to come across as risk-taking, friendly, uncompromising, trustworthy, and orderly, according to ...
- The Google Display Network: Stats and Insights for Advertisers [Infographic]
Which age groups are most likely to see on ads seen on Google's Display Network (GDN)? Are GDN ads viewed ...
- Shopping in 2019: Online and In-Store Retail Trends
Consumers are buying fewer things, purchasing more big-ticket items online, and continuing to shop primarily in-store for everyday products, such ...
- The Paid Social Platforms Marketers Plan to Invest In
Facebook is still the most popular social network for paid campaigns, but marketers appear to be most bullish about YouTube ...
- Back-to-School 2019 Spend Trends [Infographic]
Families in the United States are expected to spend more on back-to-school shopping this year compared with last year, according ...
- Global Ad Spend Trends: Forecasts by Medium and Country
Online advertising will account for more than half of global advertising expenditure by 2021, according to recent research and forecasts ...
- How Consumers Feel About Brands' Use of AI
Most people say they feel frustrated when they encounter AI-powered communication options from brands and are not able to talk ...
- Email Opens by Time of Day
The most popular time to read emails in the United States is in the morning, with opens peaking between 10 ...
- The Top Challenges Facing Sales Teams
Sales leaders and front-line salespeople agree that prospecting is their top challenge, but after that they disagree on the most ...
- What People Buy In-Store vs. Online [Infographic]
Consumers tend to shop in store for what they "need" and online for what they "want," according to recent research ...
- How Consumers Discover New Retail Brands
Word-of-mouth recommendations remain the top way consumers discover new retail brands, according to recent research from Yes Marketing.
- Do Employees Get the Brand Story Right?
Although most companies have defined and crafted a brand story, senior executives are not sure whether the value proposition is ...
- The Average Tenure of Top Consumer-Brand CMOs
The average tenure of chief marketing officers at top consumer brands dipped slightly last year, according to recent research from ...
- Brand Video Benchmarks: Length and Engagement Trends
The average length of brand videos in 2018 dropped significantly—that's the second year in a row—according to recent research from ...
- The Summer Road Trip in 2019: Mobile and Social Trends [Infographic]
Mobile devices have become integral to the summer road trip experience for many people, according to recent research from AdColony.
- The Personality Traits of Top Digital Marketing Influencers
What does the language used in tweets by popular digital marketing influencers reveal about their personalities? Which personality traits do ...
- Why Employees Get Fired
Employees and employers have somewhat differing opinions about what causes people to be fired from jobs, according to recent research ...
- Why People Follow (And Unfollow) Brands on Social Media
Consumers say the main reasons they follow brands on social media are to learn about products/services and to be entertained, ...
- Rate Card: How Much Social Influencers Charge Brands
How much are influencers charging brands to post content to social media? How do these rates vary by follower count, ...
