Contributed by Ayaz Nanji
- Hot Topics: The Summer Conversions Trending on Twitter [Infographic]
Based on what's been trending on Twitter, this summer is going to be all about live music, discovery, and thrills.
- The Top 20 Purpose-Driven Brands
Americans view Seventh Generation, TOMS, Zoom, Allbirds, and AbbVie as the most purpose-driven brands, according to recent research from StrawberryFrog ...
- The Average Compensation of B2B Tech CMOs
Chief marketing officers in the B2B technology sector receive between $240,000 and $350,000 in annual cash compensation (salary plus bonus), ...
- Six KPIs Marketers Should Be Tracking [Infographic]
This infographic looks at six KPIs that provide valuable and actionable insights: customer acquisition cost, customer retention rate, MQL to ...
- How Gen Z Relates to Brands [Infographic]
What do marketers need to know about connecting with members of Gen Z? This infographic explores their spending habits, favorite ...
- How the C-Suite Views the US Economy and Hiring Climate
Most C-suite executives at enterprise companies are bearish about the United States economy, according to recent research from West Monroe.
- Email Subject Line Benchmarks for Common Tactics and Words
How does including personalization, adding emojis, and using common words impact email subject line performance? To find out, GetResponse examined ...
- The Top Pride Hashtags on LinkedIn [Infographic]
To help marketers figure out the best hashtags to use on LinkedIn this Pride Month, the professional social network created ...
- The History and Future of Web Analytics [Infographic]
Today's Web analytics tools can deliver everything from page heat maps to purchase probabilities. Focusing largely on Google Analytics, this ...
- The B2B Marketing-Sales Divide: More Leads vs. Better Leads
B2B marketers say their biggest marketing concern is how to generate more leads, whereas B2B salespeople say their biggest marketing ...
- The Average CMO Tenure at Major Brands
The average tenure of chief marketing officers at large US advertisers is only 3 years and 4 months, according to ...
- An 11-Step Plan for Improving Your SEO Strategy [Infographic]
This infographic from Semrush presents an 11-step plan to better compete for top rankings in search engines.
- Useful Tools for Managing Your Online Communities [Infographic]
This infographic recommends tools for a wide range of different tasks, including managing discussion threads, parsing comments, and automating workflows.
- The Link Between Remote Work and Employee Happiness
The ability to work remotely is linked to an increase in employee happiness of up to 20%, according to recent ...
- The 10 Brands With the Best (and Worst) Reputations in the US
Of all major brands, Trader Joe's has the best reputation among US consumers, according to recent research from Axios and ...
- The Impact of Reddit Ads [Infographic]
This infographic makes the case for why ads have a big impact on Reddit by presenting data related to user ...
- 13 Interview Questions Asked By Successful Business Leaders [Infographic]
This infographic from Resume.io covers 13 favorite interview questions of successful business leaders such as Elon Musk of Tesla and ...
- The Top Challenges to Providing an Exceptional B2B Customer Experience
B2B marketing, sales, and customer success professionals say a lack of communication among their teams is the biggest barrier to ...
- How Well Do B2B Firms Handle Routing Sales Leads?
Most B2B professionals say their organization sometimes assigns sales leads to the wrong person, according to recent research from Lean ...
- Three Reasons Marketing Leaders Turn to AI [Infographic]
How is artificial intelligence actually helping marketers? This infographic explores some of the major ways AI is enabling marketing teams ...
- The Benefits of Talking About Sustainability on LinkedIn [Infographic]
Explore how addressing sustainability topics on LinkedIn such as emissions and renewable energy can help boost engagement with audiences and ...
- The 10 Brands People Feel Most Intimately Connected to in 2022
Disney, Tesla, and Apple are the major brands people feel most intimately connected to, according to recent research from MBLM.
- The Podcast Boom: Audience and Content Trends
People who listen to podcasts daily say over the past two years they have been listening to podcasts more frequently ...
- Taking the Mystery Out of Email Deliverability [Infographic]
What can you do to ensure your emails avoid spam folders and are delivered to the intended recipients' inboxes?
- 15 Data Fallacies to Avoid [Infographic]
Data can drive better marketing strategies and help make content more authoritative. However, when data is interpreted incorrectly, it can ...
- How Cookie Loss Is Affecting Enterprise Marketing Strategies
Marketers at big firms say the shift towards privacy and the depreciation of online cookies has had the greatest impact ...
- The Content Preferences of B2B Buyers
B2B buyers say the top things vendors could do to improve their content are to curb the sales messaging and ...
- LinkedIn's Top Companies to Work for in 2022 [Infographic]
This research from the professional social network ranks companies based on elements of career progression, including ability to advance, company ...
- How a Unified Brand Multiplies ROI [Infographic]
This infographic explores how businesses can benefit greatly by taking a blended, overlapping approach that delivers a mix of content ...
- How Different Business Teams Distribute Video Content
Marketers say they distribute video content most often on social media, whereas salespeople and customer experience professionals say they distribute ...
- How Many Words Do People Use When Searching Online?
Online searches tend to be very short: Most consist of just one or two words, according to recent research from ...
- Video Ad Specs That Work Across Social Networks [Infographic]
This infographic provides common specs for social media video ads that marketers can use across channels.
- How to Use Psychology in E-Commerce [Infographic]
This infographic piece explores the decision-making process, different types of e-commerce behaviors, common psychological triggers, and psychology principles that influence ...
- The Top Challenges Women Face in Revenue-Generating Roles
Women in revenue-generating roles say compensation is the top challenge they face at work, according to recent research from Women ...
- The Video Content B2B Buyers Find Most Helpful
B2B buyers say they find video content most helpful when it educates them about a product/service and when it provides ...
- The Life of a Social Media Manager [Infographic]
This infographic covers what social media managers were like as kids, what their day-to-day responsibilities and challenges are, and how ...
- The Most Commonly Tattooed Brands [Infographic]
Which brands inspire so much loyalty that people want to immortalize them in ink? To find out, DealA examined Instagram ...
- The Digital Activities Marketers Are Excelling At and Struggling With
Senior marketers say they are doing a good job of continually testing and iterating on their digital marketing activities but ...
- The Top Tactics for Generating High-Quality B2B Leads
B2B marketers say social media was the most successful tactic they used for generating high-quality leads at the top of ...
- Five Problems That Drive Customer Churn [Infographic]
This infographic explains how to calculate churn and covers five customer churn problems: misunderstanding your target market, not offering enough ...
- Four Ways Conversational AI Can Boost Conversions [Infographic]
Learn four ways the technology can help increase conversions: speeding up lead engagement, identifying bad leads, enabling around-the-clock availability, and ...
- The Martech Solutions Marketers Can't Live Without
Marketers say their customer data platform and email marketing platform are the top marketing technologies that they can't live without, ...
- Does Using More Hashtags on Instagram Increase Views?
Adding more hashtags to Instagram posts doesn't tend to help boost views, according to recent research from Social Insider.
- What Is Marketing Operations? [Infographic]
This piece looks at four marketing ops responsibilities: building and maintaining systems, managing cross-functional projects, handling email and CRM systems, ...
- The User-Generated Content Advertising Ecosystem [Infographic]
This infographic explores performance trends for UGC advertising and how social networks are investing in UGC.
- The Top Customer Engagement and Experience Challenges in 2022
Business leaders say staffing issues/shortages will be the biggest challenge to successfully delivering customer engagement and experience in 2022, according ...
- The Top Challenges to Meeting Productivity
Nearly half of HR leaders believe that meeting culture—the length, frequency, and outcomes of meetings—is a major challenge for their ...
- What Is Curated Content? Eight Things to Know [Infographic]
This infographic covers the eight things that make curated content what it is, and also looks at best-practices you can ...
- LinkedIn Data on Marketing Jobs: 'The Great Reshuffle' Is Real
The number of marketers on LinkedIn who changed jobs jumped by nearly a third in 2021, according to recent research ...
- How Employers Can Foster a Stronger Culture and Reduce Burnout
Full-time workers would like to see their employers prioritize work-life balance and invest more in team-building events to foster a ...
- Four Social Media Design Trends for 2022 [Infographic]
This piece looks at four graphic design and styling approaches that marketers can use to make their social content feel ...
- Creative Best-Practices for TikTok [Infographic]
Which creative approaches drive brand impact on TikTok? To find out, the social network and IPSOS teamed up to conduct ...
- The Top Benefits of a Data-Driven B2B Demand Gen Strategy
B2B marketers say the biggest benefits of a data-driven demand generation strategy are better lead quality and better customer experiences, ...
- The State of B2B Marketing Training
B2B marketers are participating in professional training, but too often it's not helping them improve business results, according to recent ...
- Adapting Marketing Measurement to a Post-Cookie World [Infographic]
This infographic from InfoTrust explores how to protect privacy without sacrificing data quality.
- 12 Tech Trends to Watch in 2022 and Beyond [Infographic]
This infographic provides an overview of 12 technology trends and explores why each matters.
- Global Spend Trends for Out-of-Home and Cinema Advertising
Marketers' return to investing in out-of-home and cinema advertising is outpacing consumer behavior, according to recent research from WARC.
- Email Marketing Benchmarks: Trends From 2021
Apple's Mail Privacy Protection (MPP) feature appears to have had a noticeable impact on email engagement metrics following its introduction ...
- Four Ways Marketers Can Look After Their Mental Health [Infographic]
This infographic explores four ways to maintain happiness and creativity: being mindful, setting boundaries, getting enough rest, and celebrating wins.
- Seven Perks of B2B Marketing and Sales Alignment [Infographic]
This infographic looks at seven perks of Marketing and Sales alignment, including how it drives better marketing strategies and faster ...
- B2B Marketers' Biggest Demand Generation Challenges
B2B marketers say the biggest challenges they face with demand generation are generating high-quality leads and collecting high-quality data, according ...
- CMO Survey: The Biggest Obstacles to Growth in 2022
Chief marketing officers cite talent/labor issues, supply chain issues, and inflation as the biggest potential obstacles to growth in 2022, ...
- How Brands Should Engage on Twitter [Infographic]
This infographic, based on survey data as well as internal data, in intended to help marketers find the right tone, ...
- Four Ways to Give Your Podcast a Creative Boost [Infographic]
This infographic looks at four approaches for improving your podcast: using interactive elements, featuring everyday people, allowing your passion to ...
- What Engineers Want From Vendor Marketers and Salespeople
Industrial engineers want vendor marketers to provide information-rich technical content and want vendor salespeople to exhibit strong technical expertise, according ...
- What Makes People Trust an Organization?
People say the most important attributes that an organization can exhibit to build trust are keeping its promises and being ...
- The Periodic Table of Community Strategy [Infographic]
This infographic from Guild presents the key elements for planning, launching, and sustaining an online community in the form of ...
- The Critical Risks That Threaten the World [Infographic]
This infographic explores the findings of the World Economic Forum's annual Global Risks Report, which is based on data from ...
- The Positives and Negatives of Working From Home
People who have been working from home because of the pandemic say teleworking has made it easier to balance their ...
- The Rise of the Self-Service B2B Buyer
B2B buyers and marketers agree that the COVID-19 pandemic has changed the buying process: Buyers are investigating more on their ...
- Five Trends That Will Dominate Influencer Marketing in 2022 [Infographic]
What changes will have a big impact on influencer marketing this year? This infographic looks at five major influencer marketing ...
- How to Elevate Your Social Media ROI [Infographic]
The piece looks at the importance of best-practices: defining your goals, analyzing the correct metrics, increasing interactions, being able to ...
- How Effective Are Marketers at Running Different Types of Events?
Marketers have much more faith in their ability to run effective in-person events compared with virtual and hybrid events, according ...
- The Purpose of Content Marketing for B2B vs. B2C Brands
Both B2B and B2C marketers say the primary purpose of content marketing is to generate brand awareness, but they differ ...
- What People Think of the Metaverse [Infographic]
The metaverse—the concept of social interactions occurring in virtual worlds—is all the rage with tech companies. But what do people ...
- Six Ways to Make Your Commute Productive [Infographic]
This infographic covers six ways to make your commute more productive, from visualizing the day ahead to listening to driving ...
- Brands That Had the Biggest Jumps in Value in 2021
TikTok had the biggest jump in brand value among major global brands in 2021, according to recent research from Brand ...
- The Top Social Networks With B2B Marketers
Although LinkedIn is the most used social network by B2B firms, marketers say Twitter delivers the most engagement, according to ...
- How 'Link In Bio' Impacts Instagram Performance [Infographic]
To find out how adding "link in bio" to Instagram post captions impacts engagement, Socialinsider analyzed 78,662,277 Instagram posts from ...
- A Cheat Sheet for LinkedIn Image Sizes [Infographic]
This infographic looks at the recommended sizes for profile photos, blog post links, updates, ads, and company pages on the ...
- The Top Time-Wasters That Take Sales Reps Away From Selling
Salespeople say 41% of their working time on average is lost to activities that don't generate revenue, according to recent ...
- Marketing Agencies vs. In-House Staff: Will Workloads Shift?
Most marketers say they do not expect in-house staff to take over work from their marketing agency partners over the ...
- Social Media Checklist: What to Do Each Day, Week, and Month [Infographic]
This infographic from VizionOnline provides a handy checklist for the social media marketing tasks that should be tackled each day, ...
- Social Media Hashtags for Every Day of the Week [Infographic]
Including day-specific hashtags in your posts can be a good way to start and join timely conversations on social media. ...
- What Do Event Professionals Think of Virtual Events?
Most event professionals say virtual events have been more effective than they anticipated, according to recent research from Splash.
- B2B Tech Marketing Budget Trends for 2022
Most marketers who work for B2B technology firms say their marketing budget will go up in 2022, according to recent ...
- How to Overcome Six Types of Writer's Block [Infographic]
This infographic covers how to diagnose what type of writer's block you have, and it provides workarounds for each. It ...
- 10 Important Google Search Algorithm Updates From 2021 [Infographic]
This piece covers the ten most influential updates that Google made to its search algorithm in 2021 in chronological order.
- How People Want Brand Messaging to Make them Feel
In times of crisis, people say they want brand messaging to make them feel happy and motivated, according to recent ...
- Are B2B Firms Dedicating Staff Exclusively to Account-Based Marketing?
Most B2B firms do not have individuals or teams dedicated exclusively to account-based marketing (ABM), according to recent research from ...
- 10 Content Marketing Trends to Watch in 2022 [Infographic]
Directional data, content proliferation, and instantaneous demand are some of the content marketing trends to keep an eye on this ...
- The World's Biggest Social Networks (And Who Owns Them) [Infographic]
This infographic from Visual Capitalist explores the biggest social platforms, as measured by monthly active users (MAUs).
- Marketers' Top SEO Priorities in 2022
Marketers in different roles are focused on different SEO priorities in 2022, though improving collaboration is a shared goal across ...
- The 10 'Simplest' Brands in the World
Global consumers say Google is the most 'simple' brand in the world, with experiences that are easy to understand, transparent, ...
- How to Stand Out to Gen Z on LinkedIn [Infographic]
This infographic from LinkedIn Marketing Solutions explores how to effectively connect with Gen Z on the professional social network.
- Google's Guide to User-Generated Content [Infographic]
This infographic from Google provides a flow chart for publishers looking to incorporate UGC elements such as comments into their ...
- Why People Opt Out of (And In to) Mobile Notifications From Brands
People say the top reasons they opt out of notifications from brands' mobile apps are because messaging is too frequent ...
- How Americans Feel About Brand Email Newsletters
Most Americans say they believe that email newsletters are a good way for brands to communicate with their customers, but ...
- How to Pick the Right Website Color Scheme [Infographic]
This infographic from WebsiteBuilderExpert provides a four-step process for determining the perfect website color combination.
- 10 Essential Skills for Salespeople [Infographic]
This infographic from RAIN Group looks at 10 skills that can help engage prospects, lead potential buyers through the purchasing ...
