Contributed by Ayaz Nanji
- How People Want Brand Messaging to Make them Feel
In times of crisis, people say they want brand messaging to make them feel happy and motivated, according to recent ...
- Are B2B Firms Dedicating Staff Exclusively to Account-Based Marketing?
Most B2B firms do not have individuals or teams dedicated exclusively to account-based marketing (ABM), according to recent research from ...
- 10 Content Marketing Trends to Watch in 2022 [Infographic]
Directional data, content proliferation, and instantaneous demand are some of the content marketing trends to keep an eye on this ...
- The World's Biggest Social Networks (And Who Owns Them) [Infographic]
This infographic from Visual Capitalist explores the biggest social platforms, as measured by monthly active users (MAUs).
- Marketers' Top SEO Priorities in 2022
Marketers in different roles are focused on different SEO priorities in 2022, though improving collaboration is a shared goal across ...
- The 10 'Simplest' Brands in the World
Global consumers say Google is the most 'simple' brand in the world, with experiences that are easy to understand, transparent, ...
- How to Stand Out to Gen Z on LinkedIn [Infographic]
This infographic from LinkedIn Marketing Solutions explores how to effectively connect with Gen Z on the professional social network.
- Google's Guide to User-Generated Content [Infographic]
This infographic from Google provides a flow chart for publishers looking to incorporate UGC elements such as comments into their ...
- Why People Opt Out of (And In to) Mobile Notifications From Brands
People say the top reasons they opt out of notifications from brands' mobile apps are because messaging is too frequent ...
- How Americans Feel About Brand Email Newsletters
Most Americans say they believe that email newsletters are a good way for brands to communicate with their customers, but ...
- How to Pick the Right Website Color Scheme [Infographic]
This infographic from WebsiteBuilderExpert provides a four-step process for determining the perfect website color combination.
- 10 Essential Skills for Salespeople [Infographic]
This infographic from RAIN Group looks at 10 skills that can help engage prospects, lead potential buyers through the purchasing ...
- Instagram Stories: 2021 Benchmarks and Trends
Businesses with large followings on Instagram more than doubled their use of the social network's stories feature in 2021, according ...
- The Traits of B2B Firms With Exceptional Marketing and Sales Performance
B2B firms with sales and marketing performance that has greatly improved over the past year tend to share traits such ...
- Marketer Survey: 5 Social Media Trends to Watch in 2022 [Infographic]
Which social media marketing trends will be big deals in 2022? To find out, Hootsuite surveyed 18,100 marketers around the ...
- The State of Creative Operations in 2021 [Infographic]
Two-thirds of creative teams say there has been an increase in their workloads in 2021 compared with their pre-pandemic workloads, ...
- The Top Areas of B2B Marketing-Sales Alignment That Need Improvement
B2B marketers say the top area that needs improvement between Marketing and Sales is feedback between the two groups, whereas ...
- Global Ad Spend 2021-2022: Where Budgets Are Going
Social media, online video, and search were the ad channels that saw some of the strongest year-over-year growth in 2021, ...
- Brand Voice in 2021: More Important and More Difficult [Infographic]
Marketers increasingly believe that brand voice is critical to connecting with customers, and they also say striking the right tone ...
- Eight Questions Website Visitors Want Answered Within 10 Seconds [Infographic]
This piece looks at the questions your website visitors have, the motivations behind those questions, and how you can answer ...
- A Look at the Gen Z Audience on LinkedIn
Gen Z is the fastest-growing audience demographic on LinkedIn, according to recent research from the professional social network.
- The 10 Sales Behaviors That Are Deal-Breakers for B2B Buyers
B2B buyers say the sales behaviors that are the biggest deal-breakers are when a salesperson does not understand their business, ...
- The Common Characteristics of Viral TikToks [Infographic]
SEMRush analyzed 300 trending videos for 19 characteristics to find out which traits and creative approaches popular TikToks have in ...
- Five Types of Social Media Influencers [Infographic]
This infographic from MediaUpdate, which is based on content from Acodez, covers five key types of social media influencers based ...
- The Anatomy of a Great Business Website
People want business websites to be easy to navigate, fast loading, and secure, according to recent research from BestSEOCompanies.
- Budgeting for 2022: Marketers' Email Spend Plans
Most marketers say they plan to either maintain or increase their spend on email marketing in 2022, according to recent ...
- Five Great Sales Follow-Up Email Subject Lines [Infographic]
This infographic from Dooly covers five sales follow-up subject lines that are hard to ignore.
- The Industries Americans Say Are Least Trustworthy
Americans view the pharmaceutical industry as the least trustworthy industry, though their opinion of pharma companies has improved somewhat over ...
- The Features Marketers Look for in Automation Platforms
Marketers say the most important feature they look for when assessing a marketing automation platform is its integrations with other ...
- A Quick Guide to Selecting the Right Hashtags [Infographic]
This piece looks at how you can find an effective combination of hashtags by looking for ones that are active, ...
- Six Tips for Getting Started With B2B Social Media Advertising [Infographic]
This infographic from Sagefrog provides six tips for how to get started with B2B social media advertising.
- The Top Challenges Marketers Face in Executing Data-Driven Strategies
Marketers say collecting good-quality data is the biggest challenge they face when trying to execute a data-driven strategy, according to ...
- What People Use Their Smartphones for While at Work
People use their smartphones for a wide range of different activities during the workday, from sending emails and managing their ...
- Four Techniques for 'Story-Splitting' Your Marketing [Infographic]
Discover how to achieve agile marketing through four story-splitting techniques: By length, audience, channel, and detail.
- How Marketers Are Approaching Email Dark Mode [Infographic]
Some 44% of email marketers say they now consider dark mode during the production of campaigns, according to a recent ...
- The New Business Climate for Marketing Agencies in 2021
This year has been better than last year for marketing agencies, with most finding more new business opportunities in 2021 ...
- Do Marketers Consider Accessibility When Crafting Email Campaigns?
Marketers at enterprise companies are much more likely than marketers at small businesses to consider email accessibility factors when creating ...
- 27 Useful Tools for Managing and Growing Your Blog [Infographic]
This infographic from WebsiteSetup highlights 27 tools that can help your blog run better and grow faster.
- Eight SEO Strategies to Consider for 2022 [Infographic]
How can you ensure your website ranks well in in 2022? This infographic looks at the importance of focusing on ...
- The Big Gap Between Channel Ad Spend and Channel Consumption
The share of ad spend going towards TV and social media next year is expected to be twice as high ...
- What B2B Executives Want From Thought Leadership Content
B2B decision-makers prefer thought leadership content that isn't salesy and that has a human tone and a clear point of ...
- Six Key Criteria for Market Segmentation [Infographic]
This infographic from Semrush explores six key criteria that are often utilized for market segmentation: geographic, demographic, psychographic, behavioral, media, ...
- The Incredible Scale of Data Generated Online Every Minute [Infographic]
Did you know that 5.7 million Google searches are conducted every minute, on average? Or how about that TikTok users ...
- The 25 Most Valuable Global Brands in 2021
Apple is the world's most valuable brand for the ninth consecutive year, according to recent research from Interbrand.
- The Most Important Search Ranking Factors According to SEO Experts
SEO professionals say on-page elements had the biggest impact on search rankings over the past 12 months, according to recent ...
- Six Ways to Maintain Customer Trust [Infographic]
How can you ensure that your brand isn't losing loyalty? This infographic from Chattermill covers six strategies for maintaining customer ...
- A Snapshot of the Content Creator and Influencer Economy [Infographic]
Content creators and influencers say their favorite social platforms are TikTok, Instagram, and YouTube, according to recent research from The ...
- Blogging Benchmarks: Word Count, Frequency, Production, and Traffic Trends
The average word count of blog posts has been steadily increasing over the past eight years and is now longer ...
- 2022 B2B Content Marketing Report: Benchmarks, Budgets, and Trends
The newly released 12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights how B2B brands are waking up ...
- Eight Graphic Design Trends That Will Define 2022 [Infographic]
Graphic design will be more striking and more inclusive in 2022 according to Venngage, which recently published its predictions for ...
- Social Media vs. SEO: 9 Key Differences Between the Tactics [Infographic]
This infographic looks at differences between social media and SEO in nine areas: topics, formats, audience targeting, conversion likelihood, speed, ...
- How Senior Marketers Set Their Budgets
The most common approach that senior marketers take for setting their marketing budget is to create a yearly budget based ...
- The Top Areas Where Martech Tools Could Be Improved
Marketers say the top areas where marketing tools could be improved are their integrations with other technologies, their data integrations, ...
- Four Hiring Trends Marketing Managers Need to Know [Infographic]
This infographic looks how hiring strategies are changing, why top performers may be looking elsewhere, how e-commerce is driving demand ...
- The Pros and Cons of Automation for Small Businesses [Infographic]
Small business owners say the top benefit of automation is increased productivity and the top drawback is the need for ...
- Does Including Video on Site Landing Pages Boost Conversions?
Including video on website landing pages tends not to boost conversions in general, and sometimes slightly harms performance, according to ...
- 2022 Salary Guide: Pay Forecasts for Marketing, Content, and PR Positions
The median starting salary for a corporate chief marketing officer in the United States is expected to be $170,000 in ...
- 10 Web Design Trends for 2022 [Infographic]
Designers should be considering the impact of both white space and Dark Mode when developing experiences for the Web in ...
- 12 Boosts for Speeding Up Your Content Campaign Delivery [Infographic]
How can you get relevant content in front of your audiences more quickly? This infographic from Uberflip provides 12 boosts ...
- SEO Expert Survey: Traffic, Budget, and Time Trends
Search engine optimization (SEO) professionals say most of their clients had an increase in traffic to their websites in the ...
- Growing and Changing: The Evolution of the Podcast Audience
The size of the podcast listening audience in the US has increased in 2021 after flattening in the second half ...
- Brand-to-Demand: A Powerful Approach for Marketers [Infographic]
This recent infographic from LinkedIn Marketing Solutions explores how focusing on both brand and demand marketing can drive exceptional performance ...
- 12 Key Benefits of Influencer Marketing for Brands [Infographic]
What's so great about influencer marketing? This infographic from Americanoize provides 12 reasons why it can be a boon for ...
- Working From Bed: The State of Home Workspaces in 2021
Nearly two-thirds of people who are working from home say they have worked from their bed, according to recent research ...
- How Including Links in LinkedIn Posts Affects Engagement
Do LinkedIn posts with links or those without links garner more engagement? To find out, Social Insider and Lightspan Digital ...
- People's Customer Service Preferences in Times of Crisis [Infographic]
In times of crisis, people still prefer phone calls for customer service interactions, according to research from CGS.
- The State of Video Marketing in 2021 [Infographic]
This infographic from Depositphotos explores the state of video marketing and video-related stats for four key platforms: YouTube, Facebook, TikTok, ...
- The 5 Most Important Skills for the Future of Marketing
Executives say proficiency in content marketing, strategy, and data/analytics will be the most important skills for marketers in the future, ...
- The 10 Brands Americans Feel Most Intimately Connected to in 2021
Apple, Amazon, and Disney are the major brands people in the United States feel most intimately connected to, according to ...
- 12 Key Digital Content Distribution Channels [Infographic]
This infographic from SEMRush covers 12 essential platforms and media types that you can use to share your content.
- How Emotional Intelligence Impacts Career Success [Infographic]
This infographic from GradSchoolCenter delves into exactly what emotional intelligence is and why it's often key to career success.
- Four Reasons the CMO-CIO Relationship (Really) Matters [Infographic]
Having a very effective relationship between senior marketers and senior IT leaders is tied to a number of better martech ...
- Are Businesses Creating and Using Brand Guidelines?
Less than one-third of businesses say they have brand guidelines that are well known and used by most of the ...
- 15 Leadership Lessons From Female Founders and CEOs [Infographic]
Run toward the hardest problems. It's OK to ask for help. Opportunities—the good ones—are messy, confusing, and hard to recognize. ...
- How to Find a Life-Changing Mentor [Infographic]
This infographic explores seven places where you can find a great mentor and looks at four common mentoring styles so ...
- How the Pandemic Has Made It Harder to Close B2B Deals
Many B2B sellers say the COVID-19 pandemic has made it more difficult to close deals because buyers have put decisions ...
- The State of Content Entrepreneurs: Motivation and Pay Trends
Most content entrepreneurs—people who make money by turning content into revenue streams—say the biggest benefits of their work are lifestyle ...
- The Benefits of LinkedIn for B2B Marketers [Infographic]
This infographic from the LinkedIn's Marketing Solutions team provides three key reasons why the social network is great for B2B ...
- Five Useful LinkedIn Hashtags for Marketers [Infographic]
Using hashtags can be an effective way to boost the reach of your LinkedIn posts. This infographic explores five hashtags ...
- The Hybrid Future: How B2B Events Are Evolving
Most marketers say hybrid B2B events, which incorporate both online and in-person elements, will become more common in the coming ...
- Enterprise CMO Survey: How Marketing Ops Could Improve
CMOs at large companies say better integration of martech solutions is the top area they'd like to see their marketing ...
- A Workflow for Creating Influencer Brand Posts [Infographic]
This infographic from Cure Media provides an overview of how to create an influencer brand post, covering the key steps ...
- The 50 Most Searched for HR Questions on Google [Infographic]
Privacy, surveillance, and compensation are top-of-mind for employees when researching human resources topics online, according to Elements Global Services.
- How the Pandemic Has Changed Marketing
Most marketers say the COVID-19 pandemic has had an impact on everything, from their organizational priorities and which channels they ...
- The Biggest Benefits of Intent Data for B2B Marketers
B2B marketers say the most impactful uses for intent data are advertising, customer account expansion, and account identification, according to ...
- How to Succeed With Video on 6 Popular Social Networks [Infographic]
This infographic covers key video stats, trends, and specs (dimensions, aspect ratios, lengths, etc.) for six popular social networks: YouTube, ...
- LinkedIn Data: The Changing Marketing Jobs Landscape [Infographic]
LinkedIn recorded a 63% jump in the number of marketing jobs posted on the platform in the first half of ...
- How Long It Takes to Read the Legal Fine Print on Popular Sites
It would take more than an hour for a person to read the legal fine print for popular online platforms ...
- B2B US Digital Ad Spend Forecast for 2021-2023
Digital advertising spend by B2B firms is expected to jump by nearly a quarter in 2021, according to recent research ...
- How to Use Email Metrics to Optimize Your Campaigns [Infographic]
This infographic from Salesforce looks at what key email metrics mean and explores how you can use them to optimize ...
- What Is Search Intent? [Infographic]
Google's algorithm and other search algorithms are highly focused on search intent, making understanding it key for effective SEO. So, ...
- What B2B Tech Marketers Want From Martech Solutions
B2B technology marketers say they want martech solutions to provide simple integration, the option to try before buying, and clear ...
- Measuring Customer LTV: Marketers' Top Approaches and Challenges
Only 17% of marketers say their firm measures customer lifetime value (LTV) very well or extremely well, according to recent ...
- Email Marketing Stats You Need to Know [Infographic]
Did you know that 87% of organizations use email to distribute content? That's just one of data points related to ...
- How to Be a Career-Changing Mentor [Infographic]
How can you become an excellent mentor at work? This from Intuit Mint covers the basics of ensuring mentorship is ...
- Marketing Budgets: Spend Drops Relative to Revenue at Enterprises
Marketing budgets at large businesses have dropped significantly relative to revenue in 2021, according to recent research from Gartner.
- What B2B Buyers Want From Vendor Websites
B2B buyers say the top things they look for in vendor websites when evaluating potential solutions are relevant content and ...
- The State of Gender Diversity in Marketing Roles [Infographic]
Women are well represented in marketing in North America across all career levels, according to recent research from LinkedIn Marketing ...
- The Power of 'Smarketing' (Marketing and Sales Alignment) [Infographic]
Getting your marketing and sales teams on the same page—aligning them around a common revenue goal—can have a huge payoff.
- B2B Marketers' Biggest Lead Gen Challenges
B2B marketers say creating effective content and collecting quality data are the two biggest challenges they face when trying to ...
