Contributed by Ayaz Nanji
- Five Critical Areas Salespeople Need to Improve On [Infographic]
This infographic explores five areas where there's a significant gap between sellers' self-confidence and buyers' dissatisfaction: communicating value, bringing ideas, ...
- Companies With the Best and Worst Reputations Among Americans
Which highly visible companies have the best and worst reputations among Americans? To find out, Axios and The Harris Poll ...
- What Makes Customer Service Experiences Great or Terrible?
Which factors contribute most to great and terrible experiences when customers contact businesses? To find out, Oracle and Ascend2 surveyed ...
- Spotify Marketing: A Beginner's Guide [Infographic]
This infographic looks at the size of the Spotify audience and why marketers should consider using the service to achieve ...
- The Role of Authenticity in the Online Path to Purchase [Infographic]
This infographic looks at the role reviews/ratings and customer service play in conveying brand authenticity, and how that authenticity translates ...
- How Americans Feel About Artificial Intelligence
Most Americans say they are concerned about the impact artificial intelligence could have on jobs and society, though most also ...
- The 10 Strongest and Most Valuable Global B2B Brands
Consulting and commercial services firm Deloitte has the strongest B2B brand in the world, according to recent research from Brand ...
- The Five Key Metrics Every CMO Should Be Tracking [Infographic]
Which metrics should CMOs be following closely? This infographic covers the five they should be tracking: return on investment, customer ...
- How Search Changed Last Year [Infographic]
This infographic covers the major Google search engine updates, shifts in people's search behaviors, and SEO developments that occurred in ...
- The Digital Marketing Jobs That Will Be Disrupted Most by AI
Digital marketers say the industry roles that will likely be disrupted most by artificial intelligence are content writers, email marketers, ...
- How Business Owners Feel About Twitter's New Check Marks [Infographic]
Earlier this year, Twitter began to wind down its free verification program. It now requires a paid subscription to receive ...
- How Small Business Owners Are Using AI [Infographic]
Are small business owners using tools powered by artificial intelligence? If so, which tasks are the tools helping with? To ...
- Search Advertising Spend Trends for 2023
Global advertiser spend on search marketing is expected to be robust this year, despite a broader digital ad market slowdown, ...
- Does Marketing or Sales Own Customer Strategy?
Most senior marketers say that customer strategy is not equally owned by Marketing and Sales in their organization, according to ...
- The 10 Most Popular Email Greetings and Sign-Offs [Infographic]
How do people tend to start and end their email messages? To find out, Preply surveyed 1,005 Americans about their ...
- Successful Business Owners' Advice for Scaling Operations [Infographic]
How can small businesses successfully achieve scale? To find out, Clarify Capital surveyed 1,010 business owners, top-level executives, and senior ...
- Why Sales Teams Reject Leads From Marketing
Why do salespeople reject leads that come from their firm's marketing team? Why do marketers think leads are rejected? To ...
- How the Pandemic Permanently Changed Marketers' Strategies
Many senior marketers say the COVID-19 pandemic drove lasting strategy shifts, such as spurring them to target new customer segments ...
- What the Email Marketing Funnel Looks Like [Infographic]
This infographic covers the key strategies and goals you should pursue along the email subscriber journey. It also provides email ...
- What Cloud Outages Mean for Your Business [Infographic]
This infographic looks at what Cloud outages are, why they happen, and what the impact can be on your business.
- The Value of Intent Data for B2B Go-to-Market Teams
B2B go-to-market teams that use intent data—information generated by potential customers' online research and content-consumption activities—are much more likely to ...
- How AI Will Affect Delivering Relevant Search Results
Most professionals who work in roles focused on online search say artificial intelligence will be extremely or very important to ...
- The Most Hated Brand in Countries Around the World [Infographic]
What brand do people complain about most in different countries around the world? To find out, Merchant Machine evaluated tweets ...
- 10 Stats About Facebook Marketers Should Know [Infographic]
Facebook may not be as in the zeitgeist these days compared with platforms such as TikTok, but it's still a ...
- The Responsibilities and Backgrounds of Copywriters
What do copywriters do? What are their educational backgrounds? Which skills do employers expect them to have? To find out, ...
- The Biggest Challenges Salespeople Are Facing
Salespeople say the biggest challenges they are facing in the sales process are budget constraints, economic factors, and connecting with ...
- How Generative AI Is Changing Marketing [Infographic]
This infographic looks at how generative AI works and how it's being used by marketers. It also explores how generative ...
- 24 Do's and Don'ts of Social Media [Infographic]
To help marketers and business owners succeed, Angie Gensler created this infographic outlining the basic rules to follow when developing ...
- What Annoys People Most About SMS Marketing
People say they become most annoyed with SMS messages when messages come too often, when they come from brands they ...
- CMO Survey: How ChatGPT Could Help Senior Marketers
Chief marketing officers say artificial intelligence technologies like ChatGPT could be most helpful in areas such as content creation and ...
- A Look at the B2B Buyer in 2023 [Infographic]
B2B buyers in 2023 tend to be younger and more reliant on supplier websites compared with buyers in the past, ...
- How to Make an Infographic in Five Steps [Infographic]
Infographics are a great way to convey information succinctly and capture the attention of your audiences. However, creating one can ...
- Defying the Slowdown: The Rapid Rise of Ad Spend on TikTok
Global ad revenue for TikTok is forecast to jump by 51.7% year-over-year in 2023 despite the wider ad market slowing, ...
- What B2B Marketing Teams That Outperform the Competition Do Differently
B2B marketing teams that outperform their competitors are more likely to have a common plan with Sales, have creative brand ...
- Nine Email Marketing Tips for B2B Marketers [Infographic]
This infographic from DiGGrowth explores how to create more effective and engaging email campaigns.
- 10 Email A/B Testing Best-Practices [Infographic]
This infographic from GetResponse explores 10 best-practices for marketers to follow when conducting A/B testing. It also looks at 15 ...
- The Podcast Audience: Demographic Trends for 2023
The podcast audience in the United States has more than tripled in size over the past decade, according to recent ...
- What Leaders Would Change About Their Crisis Communications Plans
Most business leaders who have been through a crisis say they would practice their communications plan more in advance, use ...
- The 10 Golden Rules of SEO [Infographic]
What are the essential search engine optimization rules to follow? To find out, Semrush asked its social media audience.
- A Guide to Growth Hacking for Small Businesses [Infographic]
Growth hacking sounds great in theory for a small business. But what does it actually mean, and how can it ...
- Speed It Up: What Frustrates Business Website Visitors
Visitors to business websites encounter frustrations such as slow load speeds and nonresponsive elements in more than a third of ...
- Wither Facebook? The Social Platforms Used Most in 2023
Facebook is by far the social platform Americans say they use most often, but its popularity is waning and use ...
- What Americans Value Most in a Job [Infographic]
Americans say work-from-home options are one of the things they value most in a job—second only to a competitive salary, ...
- Can ChatGPT Write B2B Tech Articles? [Infographic]
Is the AI-powered ChatGPT tool any good at writing B2B articles about technology topics? To find out, Midas Touch Consultants ...
- Why Tone Matters More Than Ever in Business Communication
As teams are becoming more dispersed, the tone of written business communication is becoming increasingly important, according to recent research ...
- What Senior Tech Leaders Look for in B2B Content
When searching for content related to B2B vendors, senior leaders at enterprise tech companies say they are most concerned with ...
- Publication vs. Library: The Two Kinds of Content Strategies [Infographic]
This infographic explores the differences between publication and library content strategies in areas such as timelines and topics, and it ...
- 12 'Dark Patterns' That Websites Use to Trick Visitors [Infographic]
This infographic explores common "dark patterns," or tactics that e-commerce websites use to trick online shoppers into completing actions that ...
- Direct Mail Marketing in 2023: Top Challenges and Trends
Enterprise marketers say their top challenges with direct mail campaigns are poor response rates and bad address data, according to ...
- The Top Priorities of CMOs at Enterprise B2B Firms
Chief marketing officers at enterprise B2B companies say their top strategic goals are to improve the customer experience, ensure their ...
- Seven Infographic Design Trends for 2023 [Infographic]
Marketers looking to be on trend with their infographics this year may want to experiment with bright colors, animation, vintage ...
- How to Turn Your Social Media Marketing Into a Profit Center [Infographic]
This infographic looks at the core disciplines that must be considered when developing a comprehensive, revenue-focused social media plan.
- What Slows the Creative Process Down
Marketers and creatives say the top things that slow the creative process down are waiting for feedback and chasing down ...
- LinkedIn Data: The 10 Most In-Demand Marketing and Sales Skills
Social media expertise is the most in-demand marketing skill and customer service expertise is the most in-demand sales skill, according ...
- A 10-Step Plan for Maximizing Email Campaign Effectiveness [Infographic]
This infographic covers 10 steps for leading prospects from engagement to conversion with email campaigns, starting with knowing your audience ...
- The 10 Phrases People Use Most When Searching Online [Infographic]
Which words and phrases do people use most often when conducting online searches? To find out, Frontier surveyed 1,000 Americans of ...
- Event Marketing in 2023: Trends and Challenges
Most marketers who organize and run events expect event marketing budgets to increase this year, according to recent research from ...
- What B2B Buyers Want From Vendor Chatbots
B2B buyers say they want chatbots from vendors to provide accurate and relevant answers—and to provide those answers very quickly, ...
- The Essential Digital Marketing Tools for 2023 [Infographic]
There's an abundance of digital marketing tools on the market. So which ones should you be using? This infographic covers ...
- What Will Work Look Like in the Future? [Infographic]
Workers will have spaces that are more flexible and wellness-focused in coming years, and roles that are less hierarchical, according ...
- What the Most Successful Content Marketers Do Differently
The firms that succeed the most with content marketing are much more likely to document their strategies, invest a greater ...
- How Businesses Can Navigate a Polarized World
People say businesses should act as trustworthy information sources, base actions on science, and avoid aligning with a political party ...
- The 'Cringe' Buzzwords Used Most in LinkedIn Job Posts [Infographic]
Which corporate buzzwords are overused by recruiters in job posts? To find out, SimpleTexting compiled a list of the 45 ...
- The 30 Companies That Produce the Most Startup Founders [Infographic]
Which companies tend to be incubators for startup founders? To find out, OnDeck analyzed the LinkedIn profiles of 228,000 people ...
- The Tech Habits of Americans Age 50+
Americans age 50 and older have increasingly embraced technologies such as smartphones, smart televisions, and social media over the past ...
- How Confident Are Senior Marketers in Their Capabilities?
Among their many marketing and media capabilities, senior marketers are most confident in their ability to target customers and are ...
- The Power of Nostalgia Marketing [Infographic]
Nostalgia marketing—referencing the past to spark positive emotions—can be a highly effective tactic. This infographic explores what makes it work ...
- Google vs. Social Media Algorithms: What's the Difference? [Infographic]
This infographic looks at the signals prioritized by the algorithms of six of the most used platforms: Google, YouTube, Instagram, ...
- The Pros and Cons of Printed Marketing Materials
Many marketers say they value that printed marketing materials such as brochures enable them to provide a physical copy of ...
- The Political Gap Between PR Pros and the US Population
Public relations professionals are much more likely to say they are politically progressive compared with the general population of the ...
- The Email List Segments You Should Focus On [Infographic]
By parsing your email list well and focusing on the segments that really matter, you can boost relevance and effectiveness. ...
- The Ultimate Checklist of What Every Website Needs [Infographic]
This infographic explores exactly what you need to do to launch a successful website, from making a great impression to ...
- Diversity in Video Ads: Gender, Age, and Ethnicity Benchmarks
Which groups are overrepresented and underrepresented in video ads? To find out, Extreme Reach analyzed more than 1 million video ...
- Less Humor, More Inspiration: The Messaging People Want From Brands
People increasingly want brand messaging to be motivational and reassuring, according to recent research from Attest.
- 11 Jargon Phrases to Avoid Using in Work Emails [Infographic]
Do you feel like running for the hills when you receive a work email asking you to "circle back"? You're ...
- Is Microlearning the Future of Workplace Training? [Infographic]
Is microlearning—bite-sized curricula delivered within the normal flow of working—a better approach for workplace training compared with the traditional models ...
- What Keeps Senior Marketers Up at Night?
Senior marketers say demands for ROI, work-from-home issues, and macroeconomic concerns are among the many work worries that keep them ...
- Marketers' Top Worries About Twitter
Marketers say their top concern about Twitter is that hate speech will become more prevalent, according to recent research from ...
- Five Qualities of an Exceptional Social Media Manager [Infographic]
This infographic covers the five qualities social media consultant Matt Navarra has seen in the most successful professionals: multitasking, geeking ...
- What Journalists Appreciate Most About PR Pros (And What Needs Improvement)
Members of the media say the characteristic they appreciate most in PR professionals is understanding what journalists need, and the ...
- How Much Time Do People Typically Spend Looking at an Email?
The average amount of time people spend reading an individual email has steadily declined over the past four years, according ...
- Eight Ways to Maximize Sales in 2023 [Infographic]
The year ahead is potentially filled with economic challenges and uncertainty, so how can you ensure you keep revenue on ...
- How the B2B Influencer Marketing Industry Is Changing [Infographic]
This infographic, which was based on data from a survey of marketers at leading B2B brands, covers broad trends in ...
- 2023 Salary Guide: Pay Forecasts for Marketing, Content, and PR Positions
The median starting salary for a corporate chief marketing officer in the United States is expected to be $175,500 in ...
- The Top Strategies B2B Marketers Plan to Explore in 2023
B2B marketers say AI/automation is the top strategy they plan to experiment with more in 2023, according to recent research ...
- Eight Graphic Design Trends That Will Dominate 2023 [Infographic]
This infographic presents the graphic design trends Venngage believes will dominate in 2023, including motion graphics, 3D elements, and inclusive ...
- Delegation Tips From 10 Successful Leaders [Infographic]
Effective delegation requires understanding which tasks and decisions need to be handed off and who is best suited within your ...
- The Most Important Tech and Societal Trends for Marketers in 2023
Marketers say they expect AI to be the most important emerging tech of 2023 and the potential impact of a ...
- The State of Ethnic Diversity in the Marketing Industry
The marketing and advertising industries are steadily becoming more ethnically diverse, though some segments are still significantly underrepresented in senior-level ...
- When B2B Marketers Should Use Account Intelligence [Infographic]
This infographic covers when account intelligence tends to be most useful. Specifically, it looks at the key touchpoints for using ...
- Seven Ways to Make Hybrid Work Less Stressful for Your Team [Infographic]
Although the transition to hybrid work has had many benefits for employees, it's also led to new challenges. This infographic ...
- The Biggest Obstacles to Succeeding With Data-Driven B2B Marketing
Senior B2B marketing and sales professionals say inaccurate customer data is the biggest impediment to succeeding with data-driven marketing, according ...
- The Content Roadblock: How Inefficient Workflows Affect Creative Teams
Less than a quarter of content and creative professionals say their organization's workflows are very efficient and that their approval ...
- The Least Stressful Business Software Solutions [Infographic]
Social media management tool Sprout Social is the least stressful business software solution to use, according to recent research.
- The Four Pillars of a Great Blog [Infographic]
The Internet is full of blogs from companies and individuals. So, how can you ensure your blog stands out and ...
- The Types of Social Media Content Employees Are Most Likely to Share
Workers say the social content types they are most likely to share from their employer are educational posts and updates ...
- How Much Content Marketers Make: Salaries for Seven Positions
How much do content marketers make in 2022? To find out, Managing Editor surveyed 305 content marketers, most of whom ...
- Five Ways to Optimize Your Videos for Search [Infographic]
What can you do to help your business's videos rank higher in search? This infographic explores how to boost discovery ...
- The Top 20 Brands Gen Z Has an Oversized Preference For [Infographic]
TikTok, Discord, and Snapchat are among the brands members of Gen Z tend to like much more compared with adults ...
- How Much Time Do People Spend in Unnecessary Meetings?
Workers say nearly a third (31%) of the meetings they attend each week are unnecessary, according to recent research from ...
