Contributed by Ayaz Nanji
- Nine Useful ChatGPT Prompts for Marketers [Infographic]
This infographic covers ChatGPT prompts that marketers can use to generate content for nine common situations.
- How Market Researchers Are Using Generative AI
Some 62% of market researchers say their team is now using generative AI tools, up 23 percentage points from 2024, ...
- The Creative Services Most (And Least) in Demand
Creative professionals say they expect demand for video production, motion graphics, and creative strategy services to increase most, according to ...
- 18 Industries That Could Reshape the Global Economy [Infographic]
Which high-growth, dynamic industries could transform the business landscape in the coming years?
- How to Be a Great Storyteller [Infographic]
This infographic explores why storytelling matters, the elements of a great story, seven steps to becoming a great storyteller, advice ...
- The Decline in Ad Spend on Professionally Produced News Content
Global ad spend on professionally produced news content will fall to $32.3 billion this year, a 33% decrease from 2019, ...
- The Top Challenges Facing Senior Marketers in 2025
What are senior marketers struggling with the most? Which challenges are growing in importance? To find out, researchers polled 281 ...
- Uncertainty Is Fueling a Drop in US Employee Confidence [Infographic]
Many employees in the United States feel uncertain about the economy and are not confident in the short-term business outlook ...
- The State of the Global Workforce: Disengaged and Struggling [Infographic]
This infographic looks at global worker trends across employee engagement, life evaluation, daily emotions, and job satisfaction.
- How Geopolitical Tensions Are Impacting B2B Marketing Spend
Most B2B marketers in the US and Europe are concerned about geopolitical tensions and they are adjusting their budgets because ...
- The State of SEO Jobs: Hiring, Salary, and Skill Trends
What were the seniority levels of search engine optimization job openings posted last year? How much did they pay? Were ...
- The Top Social Media Influencers by Industry [Infographic]
Which influencers with content related to specific industries have the highest follower counts? To find out, researchers examined December 2024 ...
- Which US Jobs Are Using Generative AI the Most? [Infographic]
Which occupations in the United States are turning to generative AI tools the most for work tasks? To find out, ...
- Are AI Customer Experience Agents Helpful?
Do people find AI agents helpful for customer service? Do they feel that AI agents understand their needs accurately? To ...
- The State of B2B Influencer Marketing in 2025
How do B2B marketers plan to improve their influencer marketing strategies this year? Which influencer content types are delivering the ...
- How AI Is Impacting Workers' Jobs [Infographic]
Some 62% of professionals who use AI tools at work say these solutions have saved them time and 58% say ...
- What's the Difference Between SEO, AEO, and GEO? [Infographic]
This infographic covers what SEO, AEO, and GEO are, the key factors that influence each optimization strategy, and who each ...
- The Key Drivers of Brand Reputation
People in the US say the top things that matter to them when considering a brand's reputation are that it ...
- What Grade Would CEOs Give Their CMO?
Fully 71% of CEOs say they would give their CMO's performance a grade of "A" or "B," according to recent ...
- How and Why GenAI Exceeds Expectations in Marketing [Infographic]
Generative AI exceeds expectations in 27% of marketing use cases—more than in any other business domain, according to research from ...
- What Are LinkedIn Accelerate Campaigns? [Infographic]
This infographic from LinkedIn looks at how AI-powered Accelerate ad campaigns work and how they can compliment your current strategies.
- The Top Generative-AI Risks Facing Businesses
Business professionals say the top generative AI-related risks that they're trying to mitigate at their firms are related to inaccuracy ...
- The Backgrounds and Tenures of Fortune 500 C-Suite Executives
Are most Fortune 500 C-suite executives internal or external hires? What is their average job tenure? How diverse is the ...
- 14 Tips for Creating Website Content That Works [Infographic]
How can you develop content for your business site that helps you accomplish your goals?
- Tips for Succeeding With Remote Job Interviews [Infographic]
This infographic covers how to set yourself up for success when interviewing remotely for a job.
- How Successful Is AI-Generated Content for Marketers?
Fully 64% of marketers say the content they create with the use of generative AI is as successful or more ...
- B2B Webinar Benchmarks: Conversion, Attendance, and Personalization Trends
How effective are B2B webinar registrations, content hubs, and landing pages in driving action? What share of attendees join on-demand ...
- How Much Time People Spend on the Most Popular Websites [Infographic]
How much time do people spend per session on the most visited websites? To find out, researchers at Visual Capitalist ...
- The Top Marketing and Sales LinkedIn Skills on the Rise [Infographic]
This infographic looks at the top 10 LinkedIn skills on the rise in the US for marketers, media and communications ...
- The 50 Most Popular Generative AI Apps and Web Products
ChatGPT is the most popular generative AI mobile app as well as the most popular generative AI Web product, according ...
- The State of Marketing and Sales Alignment in 2025
Most marketers and salespeople say they are aligned with their counterparts in the other department—but most also say they think ...
- Five Ways to Hone Your LinkedIn Content Strategy in 2025 [Infographic]
This infographic explores five key LinkedIn content areas that marketers should consider focusing on this year.
- Eight Key SEO Tips for Blog Posts [Infographic]
This infographic covers eight essential SEO tips to get your blog ranking as high as possible in online search results ...
- The Top Marketing Challenges That New SMB Owners Face
Most SMB owners say customer acquisition was the biggest marketing challenge they faced in their first year of operating their ...
- How Marketing Decision-Makers Evaluate Software Vendors
What are the top things marketing-decision makers value when selecting software vendors? Which sources of information do they turn to ...
- How to Work Smarter on Social Media [Infographic]
This infographic covers eight key ways to reduce the amount of effort needed to execute a successful social media strategy.
- B2B Email Marketing Stats You Need to Know for 2025 [Infographic]
This infographic covers general B2B email insights as well as insights specifically related to email subject lines, email segmentation and ...
- B2B Marketing Automation in 2025: Budget, Goal, and Focus Area Trends
Most B2B marketers say they plan to moderately increase their spend on marketing automation in 2025, according to recent research.
- How ChatGPT Is Evolving as a Search Platform
Has ChatGPT been sending traffic to external sites? Are people enabling the platform's SearchGPT feature? Does search intent tend to ...
- Building a Strong LinkedIn Profile: The Basics [Infographic]
The infographic provides advice on what to consider across six key areas of your LinkedIn profile: the photo, headline, about ...
- The Top Indicators of Marketing Vitality [Infographic]
What are the top drivers of marketing vitality—success against key performance indicators—in 2025? To find out, researchers analyzed data from ...
- How American Workers Feel About AI in the Workplace
Most workers in the United States say that AI has made their jobs easier and they are not yet worried ...
- B2B In-Person Event Trends for 2025
Organizers and attendees alike expect 2025 to be a big year for in-person B2B events, according to recent research.
- Why It's Crucial to Have Good B2B Data [Infographic]
B2B marketers and salespeople know that having high-quality data is important. But why exactly does it matter so much?
- How Radio Stations Make Money [Infographic]
Although most radio stations get the bulk of their revenue from on-air advertisements, that's typically not their only income stream.
- Which AI-Driven Tactics Have Been Most Effective for Marketers?
Marketers say content creation and enhancement has been the AI-driven tactic that's been most effective for their organization, according to ...
- The Messaging Themes That Work Best in B2B Prospecting Emails
Which messaging tones and themes in B2B prospecting emails are associated with higher lead rates? To find out, researchers analyzed ...
- The Future of Personalized Marketing Content [Infographic]
Marketers predict the top personalized content trends in 2025 will be AI-powered recommendations and AI-powered visuals, according to a recent ...
- Truth or Myth? What Americans Believe About AI [Infographic]
Do Americans think artificial intelligence will take human jobs? That it could cause harm? That it's capable of creativity? To ...
- The Slow But Steady Increase in Podcast Ad Spend
Global podcast ad spend is expected to top $5 billion in 2025, according to recent research from WARC.
- Are Marketers Ready to Adapt Their Search Strategies for Generative AI?
Are senior marketers prepared to adapt their search strategies for generative AI search platforms and assistants? To find out, researchers ...
- The Most Lucrative Freelance Design and Short-Form Content Skills [Infographic]
Web design is the freelance design skill with the highest average hourly rate, and social media creation is the short-form ...
- The Top 50 Podcasts in the United States [Infographic]
"The Joe Rogan Experience" was the most popular podcast among weekly listeners in the United States in the fourth quarter ...
- The State of 'Revenge Quitting' in 2025
More than a quarter of full-time employees expect there will be "revenge-quitting"—resignations because of workplace frustrations—at their companies this year, ...
- Which Content Tactics Make People Unsubscribe From Brands?
People say the top content type that makes them more likely to unsubscribe from brand marketing is repeated promotions for ...
- The Social Media Funnel Explained [Infographic]
Why does mapping your social media strategy to the funnel matter? And how can you adapt your tactics to each ...
- The Incredible Scale of AI Capital Investments by Big Tech [Infographic]
Five tech companies are projected to make a whopping $234 billion in AI capital investments this year alone, according to ...
- Can AI-Written Blog Posts Rank Well on Google Search?
Do AI-generated blog posts perform similarly to human-written blog posts on Google Search? To find out, researchers analyzed the search ...
- How Do Marketers Learn About New Marketing Agencies?
Word-of-mouth is the top way that marketers hear about new marketing agencies, according to recent research.
- Are Google's AI Overviews Good or Bad for Brands? [Infographic]
Are Google's AI Overviews—the automatically generated answers that now appear for many search results—good or bad for brands? Both, according ...
- What's the Difference Between PR and Publicity? [Infographic]
Public relations and publicity differ significantly in terms of tactics, timelines, and underlying characteristics, according to this recent infographic.
- What's Holding Enterprise Marketers Back From Data Analytics Success?
What's preventing enterprise marketing teams from realizing the full potential of their data analytics? How sophisticated are marketers' current approaches?
- How Generative AI Is Actually Benefiting Enterprise Companies
Are the benefits being delivered by generative AI to enterprise companies in line with the benefits they really want from ...
- How Mobile Phones Hurt Work Productivity [Infographic]
What are the top ways mobile phones distract people at work? To find out, Clarify Capital surveyed 1,000 employed Americans.
- 20 Social Media Trends to Watch in 2025 [Infographic]
Social media marketing in 2025 may be all about creating zero-click content, building community through comments, and prioritizing forums, according ...
- How Concerned Are Americans About AI?
More than one-third of Americans are concerned that artificial intelligence may cause the end of the human race on Earth, ...
- The State of B2B Influencer Marketing
What are the top challenges B2B firms face with their influencer programs? Do they have dedicated budgets for those programs? ...
- The 25 Most Valuable Brands in the World [Infographic]
Apple is the most valuable brand in the world and Microsoft ranks second, according to Brand Finance's annual ranking.
- Old-School Cool: The Power of Retro Logo Design [Infographic]
This infographic looks at the appeal of retro logos, the key elements to consider when creating one, and examples from ...
- Small Business Marketing Trends: Top Challenges, Goals, and AI Uses
Small businesses say driving lead generation and dealing with budget constraints are the top marketing challenges they face, according to ...
- Businesses' Martech Plans for the Next 12 Months
Some 99% of businesses plan to make some changes to their martech stack in the next 12 months, according to ...
- 10 Key B2B Lead Generation Stats for 2025 [Infographic]
What are the most important B2B lead generation insights and data points you should be aware of in 2025?
- A Guide to LinkedIn Event Ads [Infographic]
This infographic looks at the benefits of LinkedIn Event Ads, how they work, and best-practices for using them.
- The Media Channels Marketers Plan to Increase Spend on in 2025
Social media and digital display/video are the top media channels marketers plan to increase spend on in 2025, according to ...
- Americans' Views on Companies, Technology, and the Economy
Most Americans say they do not think the government should punish companies for political stances, and they also say tech ...
- B2B Marketers' Top Focus Areas in 2025 [Infographic]
This infographic explores key areas of focus and investment for B2B marketers this year, as well top customer complaints they'll ...
- The Stunning Amount of Data Generated Online Every Minute [Infographic]
This infographic looks at the level of data generated every minute by popular online platforms and also examines how internet ...
- The Best Days and Times to Post on TikTok
Which days and times for posting TikToks are most correlated with more views and likes? Do peak or off-peak hours ...
- The State of Digital Marketing Agencies
What do marketing professionals at digital agencies think of the current landscape? How do they feel about the future? Do ...
- Seven Key Creative Design Trends for 2025 [Infographic]
Which emerging design trends should creative teams be watching in 2025? This infographic covers key findings from a recent study.
- A Beginner's Guide to TikTok Ads [Infographic]
This infographic explores the different types of ad formats on TikTok and includes a step-by-step guide for creating a campaign ...
- 2025 Salary Guide: Pay Forecasts for Marketing, Content, and PR Positions
The median starting salary for a corporate chief marketing officer in the United States is expected to be $200,250 this ...
- US CMOs' Budget Plans for the Year Ahead
Senior marketers in the United States expect their marketing budgets to bump up moderately over the next 12 months, according ...
- Marketing in the Age of AI [Infographic]
Nearly two-thirds (63%) of US marketers say they have already integrated artificial intelligence into their workflows in some way, according ...
- Most Effective LinkedIn B2B Creative Trends of 2024 [Infographic]
Which fresh creative approaches drove results on LinkedIn in 2024 for B2B companies? To find out, researchers used AI to ...
- What Exactly Do Marketing Operations Professionals Do?
What are the primary job responsibilities of marketing operations professionals? Do those responsibilities vary by team and company size? To ...
- The Top Challenges of Repurposing, Accessing, and Measuring Digital Content
Creative professionals say the biggest challenge they face with repurposing content is trying to adapt pieces properly for various platforms, ...
- The Websites Americans Are Most Nostalgic For [Infographic]
MySpace, AOL, and Napster are the websites Americans miss most from the early days of the Web, according to a ...
- How to Create a Marketing Automation Strategy [Infographic]
A key step in creating an automation strategy is mapping each part of the customer journey to actions and automations. ...
- Are Popular Websites Complying With Privacy Regulations?
The majority of the most-visited websites in the United States and Europe are not fully compliant with privacy regulations, according ...
- What Makes Social Media Content Relevant?
Which qualities make social media content feel culturally relevant? Or relevant to individuals? To find out, researchers conducted a survey ...
- 10 Passive-Aggressive Phrases to Avoid in Work Emails [Infographic]
This infographic covers frequently used passive-aggressive phrases to avoid in work emails, similar phrases to steer clear of, and what ...
- How Instagram Influencers Feel About AI [Infographic]
Some 64% of Instagram influencers believe AI-generated content will lead to content overload on social media platforms, according a recent ...
- The Three Key Drivers of Highly Effective Sales Training
Researchers recently identified three key drivers of effective sales training: mentorship/coaching on a regular basis, a high-quality onboarding program, and ...
- The Top Challenges Marketers Face With Attribution
Marketers say the biggest challenge they face with marketing attribution is a lack of expertise, according to recent research.
- The Most Important Factors in Selecting a PR Agency [Infographic]
Potential clients say industry expertise is the top thing they look for when evaluating PR agencies, according to recent research.
- How Baby Boomers' Digital Media Habits Are Changing
The share of media time spent online by Baby Boomers has jumped 20+ percentage points over the past decade, according ...
- Landing Page Conversion Benchmarks for 2024
What's the median conversion rate for landing pages in 2024? How do conversion rates vary among industries, traffic sources, and ...
- YouTube Ad Formats Explained [Infographic]
This infographic looks at what major YouTube ad formats are, how they work, and what benefits each format delivers.
- The State of B2B Pipeline Growth [Infographic]
Many B2B marketers have been struggling with tough challenges, such as budget constraints and incomplete data, as they've tried to ...
