Contributed by Ayaz Nanji
- How AI Is Driving a Huge Organizational Paradigm Shift [Infographic]
This infographic explores how artificial intelligence is bringing about the largest organizational paradigm shift for businesses since the Industrial and ...
- How Journalists Feel About the Use of AI by PR Professionals
Some 44% of journalists say they have a negative view of the use of AI by PR pros to craft ...
- Is AI Effective for Editing Blog Content?
Marketers are increasingly turning to AI to edit their blog content, and they're finding AI to be as effective as ...
- What Drives Customer Loyalty? [Infographic]
Which brand touchpoints do people say they find most engaging, and what drives them to make repeat purchases from brands?
- The 40 Brands US Customers Feel Most Loyalty Toward [Infographic]
Amazon, Google, and Microsoft are the major brands that customers in the United States say they feel the most loyalty ...
- The Top Challenges SMB Marketers Face With A/B-Testing
Marketers who work for SMBs say the top challenges they face with A/B-testing are a lack of resources and an ...
- The Incredible Scale of Ad Market Dominance by Alphabet, Meta, Amazon
Alphabet, Amazon, and Meta now draw over half of global ad spend outside China, and they are forecast to account ...
- How Young Professionals Use TikTok When Job-Hunting [Infographic]
Half of young professionals say they've used TikTok to get job search or career advice, and 12% say they've landed ...
- FOMO Content Marketing: The Good and Bad of Chasing Trends [Infographic]
Some 37% of marketers say they've felt a high level of burnout from the pressure to constantly respond to trending ...
- What Grade Do Marketers Give Their Social Media Efforts?
What grade do marketers give their organization's social media efforts? What are their biggest social media challenges? What do they ...
- The State of B2B Public Relations: Top Tactics and Challenges
What are the most effective PR tactics for B2B firms? What are the biggest challenges they face with their PR ...
- The Most Popular Social Platforms Among Age Groups [Infographic]
Which social media platform is the most popular with various age groups? To find out, researchers looked at publicly available ...
- The Rise of Workplace 'AI Atrophy' and 'Antisocial AI' [Infographic]
This infographic covers insights from a recent survey related to what the researchers call "AI atrophy" (increasing reliance on AI) ...
- SMBs' Biggest Frustrations With Marketing Right Now
SMB decision-makers say their biggest current marketing challenge is not knowing what's working, according to recent research.
- Blogging Benchmarks for 2025: Word Count and Frequency Trends
Fewer content marketers are publishing long blog posts, but those that do are seeing stronger results, according to recent research.
- The 40 Brands People Feel Most Intimately Connected To [Infographic]
Disney, Netflix, and Apple are the major brands that Americans feel most intimately connected to, according to recent research.
- Business Leaders' Perspectives on AI for Lead Gen [Infographic]
Half of business leaders expect AI to replace traditional search engines for lead generation within five years, according to recent ...
- More Concerned Than Excited: How Americans Feel About AI
A much higher share of American adults say they're more concerned than excited about the increasing prevalence of AI, according ...
- Email Subject Lines and Phrases That Stress Workers Out the Most
Which phrases in emails do American workers dread the most? Which days of the week are most draining for work ...
- 15 Ways to Reduce Online Training & Learning Dropout Rates [Infographic]
Many businesses invest significant resources in developing online training and professional development courses. Yet, workers often disengage before completing them. ...
- The Rise of AI-Enhanced Resumes and Job Applicants [Infographic]
Some 65% of hiring professionals say they've encountered AI-enhanced job applicants, and half say they consider enhancing a resume with ...
- Are AI Tools Replacing Traditional Search Engines?
Although the use of AI-powered tools like ChatGPT has been growing rapidly in the US, that does not yet appear ...
- The Secret to Successful Employee-Advocacy Posts on LinkedIn
If employees make even small changes to the content they share on LinkedIn from their employers, they can have a ...
- Where AI Gets Its Facts [Infographic]
Reddit is the most cited source of information by popular AI-powered search and research tools like ChatGPT, according to recent ...
- What Is 'Unbossing'? And Do Workers Want It? [Infographic]
"Unbossing" is a movement that seeks to shift decion-making from a hierarchical leadership structure to a decentralized, collaborative structure.
- What Stops Marketers From Getting the Most Out of Data?
Marketers say the biggest roadblock they face with regard to getting the most value out of their data is disconnected ...
- Is AI Hurting Early-Career Employment in the US?
Has the rise of AI tools coincided with changes in employment levels in the United States? Specifically, have the employment ...
- Benefits and Challenges of Branded Podcasts [Infographic]
What are the motivations for and the benefits and challenges of branded podcasts? Why have some business owners held off ...
- A Guide for Your Omnichannel Analytics Strategy [Infographic]
This infographic looks at the key steps you'll need to take to develop an omnichannel analytics strategy and covers some ...
- How Trust in Influencers Varies Among Generations
Trust in recommendations from social media influencers varies widely between older and younger generations, according to recent research.
- Content Marketers and AI: Efficiency, Speed, Usage, Concerns
Content marketers who use AI report that it takes them 10% less time, on average, to write an article compared ...
- Why You Should Still Use Email Marketing in 2025 [Infographic]
This infographic explores why email remains a highly effective and efficient way to engage audiences, despite its lack of newness ...
- Top 50 US Podcasts in 2Q25 [Infographic]
Joe Rogan had the most listened to podcast in the United States in the second quarter of 2025, according to ...
- How AI Is Impacting Email Marketing
Marketers say AI is having the most impact on their email programs through the use of tools for generating content, ...
- Five Social Media Advertising Trends Shaping the Future [Infographic]
Advertisers looking to stay ahead on social media should keep a close watch on these five trends.
- What Data-Confident Organizations Do That's Different
Organizations that have high confidence in their data are more likely to monitor data consistency, assess the timeliness of data, ...
- The Measurement Paradox of Modern Marketing [Infographic]
This infographic explores how a "measurement paradox" leads marketers to wrongly attribute sales and incorrectly divide brand marketing and performance ...
- How ChatGPT and Google AI Mode Responses Differ
Do ChatGPT and Google AI Mode respond similarly or differently when given prompts related to different industries? To find out, ...
- The Most Effective Marketing Tactics for Professional Services Firms
Leaders at professional services firms say relationship-based approaches, such as referrals and networking, are the most effective marketing approaches for ...
- Marketing Campaign Buzzwords That Drive Website Visits [Infographic]
Which categories of buzzwords in marketing campaigns are most effective in driving people to visit brand websites? Which keywords within ...
- The Most Recommended Brands Globally and In the US [Infographic]
Which major brands are people most likely to recommend to others? To find out, researchers surveyed more than a million ...
- How Senior B2B Marketers Stay Sharp and Contribute as Their Roles Evolve
Some 79% of senior B2B marketers say they have taken on new responsibilities in the last year, according to recent ...
- The State of B2B Outbound Sales Outreach in 2025
How important is outbound sales outreach to B2B firms? Why do they invest in it? Which outreach approaches are used ...
- The PR Power of Listicles: Why Journalists Still Love It [Infographic]
This infographic looks at five key reasons journalists continue to love PR listicles: readability, ease, clickability, structure, and versatility.
- A Social Media Visibility Checklist for B2B Brands [Infographic]
This infographic looks at how B2B brands can adapt their social media approaches to focus on ideal customer profiles (ICPs) ...
- Why SMBs Hire Marketing Agencies
Which marketing tasks do SMBs outsource most to marketing agencies? What proportion of SMBs use at least one marketing agency? ...
- The Remarkable Growth of Reddit's Ad Revenue
Reddit's global advertising revenue is projected to grow 50% year over year in 2025, according to recent research.
- AI and the Future of B2B Marketing [Infographic]
Some 97% of B2B marketing leaders say they're excited about incorporating AI into their strategies, according to recent research.
- How Americans Use Social Media [Infographic]
Some 43% of Americans consume content on social media without interacting (liking, commenting, etc.) or creating their own posts, according ...
- Three Major Disconnects Between Enterprise CMOs and CEOs
CMOs and CEOs at enterprise companies are increasingly disconnected over the definition of marketing, comfort with modern marketing, and measuring ...
- How Generative AI Is Impacting Search Behavior
People age 18-24 are now using generative AI tools, such as ChatGPT, nearly as often as Google to search for ...
- Six LinkedIn Tips for Creatives [Infographic]
LinkedIn can be a powerful tool for creatives to attract new job opportunities, showcase interesting work, and grow audiences.
- How Tech, Especially AI, Is Transforming Enterprise IT Networks [Infographic]
A major IT infrastructure shift is underway, with technologies like AI assistants and agents transforming what businesses need from their ...
- B2B Enterprise Marketing Budget Trends for 2025
What percentage of revenue are B2B enterprises devoting to marketing? What share of marketing budgets are going to personnel? How ...
- The Changing Interests and Social Media Habits of 12-15-Year-Olds
People age 12-15 express more interest now in technology, fashion, beauty/makeup, and podcasts than those age 12-15 did in 2021, ...
- What Are TikTok Brand Consideration Ads? [Infographic]
This infographic covers TikTok's new campaign objective, which is designed to help brands grow their mid-funnel audience pool based on ...
- Four Misconceptions That Stall B2B Pipeline Growth [Infographic]
This infographic explores a "clarity gap" in which effective B2B marketing execution is being hampered by misconceptions in four key ...
- How Much Can AI Tools Accelerate Marketing Growth?
Most North American marketers say AI-powered tools could significantly accelerate their firm's marketing growth, according to recent research.
- Marketing Agency Pricing and Cash Flow Trends for 2025
Nearly all marketing agencies are raising their prices by at least a little bit this year, according to recent research.
- 59 'Big Idea' Thought Starters [Infographic]
This infographic provides prompts around various areas, such as value, mission, and humor, to help you home in on your ...
- SEO Principles: A Guide for Beginners [Infographic]
This infographic provides an overview of key SEO principles such as webpage optimization, search engine rankings, and keyword research.
- What Influencers Want From Brand Partners
Social media influencers say the top thing they look for in a brand partner is alignment on values, according to ...
- How CMOs Are Approaching Generative AI
Chief marketing officers are increasingly optimistic, confident, and curious about generative AI, according to recent research from BCG.
- Six Social Media Tips for Introverts [Infographic]
This infographic looks at how introverts can show up on social media without burning out.
- Top 10 Favorite Creator-Led Brands [Infographic]
Which brands led by celebrities and social media creators do people love most? To find out, researchers surveyed 1,000 shoppers ...
- The State of Hybrid Work
Some 45% of full-time professionals now have a hybrid work arrangement, down from 62% in 2022, and 46% say their ...
- Eight Less Traditional Ways People Are Using AI at Work
Today's workers are turning to AI set goals, talk through problems, do financial planning, evaluate job performance, better understand colleagues, ...
- The 25 Most Valuable Global Brands in 2025 [Infographic]
Apple is the most valuable brand in the world in 2025, with a brand value of nearly $1.3 trillion, according ...
- Five Strategies of Business With Standout Productivity Growth [Infographic]
Businesses that undergo big jumps in productivity (value added per worker) tend to make one or more of five key ...
- How Happy Are US Small Business Owners?
Most 53% small business owners say they are much happier now compared with when they worked for someone else, and ...
- How AI Is Impacting Account-Based GTM Programs
How is AI being used in account-based go-to market (GTM) programs? How will AI impact these programs in the future? ...
- Why Millennials and Gen Z Make Good B2B Marketing Leaders [Infographic]
Which unique experiences and strengths make Millennial and Gen Z professionals good B2B marketing leaders?
- 10 LinkedIn Lead Gen Stats B2B Marketers Should Know [Infographic]
Nearly half of LinkedIn users are age 25-34. That's one of the stats covered in this infographic that B2B marketers ...
- IT Services Marketing: Channel and Budget Trends
Which marketing channels are most effective for IT services companies? Which channels are most disappointing? Which channels do marketers plan ...
- What B2B Salespeople Want From Their CRM
Which factors are most important to B2B sales teams when choosing a CRM? What are salespeople's biggest complaints with their ...
- Five Social Media Ad Trends Shaping 2025 [Infographic]
This infographic covers five key social media ad shifts that marketers should be watching, and it explains which industries each ...
- The Global Web Traffic of Search Engines vs. AI Chatbots [Infographic]
This infographic compares the global Web traffic for the top 10 search engines with the global Web traffic of the ...
- The Email Habits of Gen Z Workers
Despite the availability of other tools like messaging, email is Gen Z's top choice for workplace communication, according to recent ...
- The Most Valuable, Fastest-Rising, and Strongest B2B Brands
Which B2B brands have the highest brand value in 2025? Which have the strongest perceived brand equity? To find out, ...
- The State of B2B Pipeline Growth in 2025 [Infographic]
This infographic looks at the top pipeline growth challenges facing B2B marketers, six common characteristics of high-performing revenue marketing teams, ...
- How AI Is Being Used in HR [Infographic]
Which human resources tasks does AI make easier? Which ones is it not ready to handle? How do employees feel ...
- The State of SMS Marketing in the US
Fully 84% of consumers in the United States say they've opted in to receive texts from at least one business, ...
- How to Avoid Martech Implementation Failures
What are the most common challenges that businesses face with martech implementations? What can teams do differently to avoid unsuccessful ...
- The 20 Companies With the Best Reputations in the US [Infographic]
Trader Joe's, Patagonia, and Microsoft are the companies with the best reputations among consumers in the United States, according to ...
- Eight Useful ChatGPT Prompts for Marketers [Infographic]
This infographic covers ChatGPT prompts that marketers can use to generate content for nine common situations.
- How Market Researchers Are Using Generative AI
Some 62% of market researchers say their team is now using generative AI tools, up 23 percentage points from 2024, ...
- The Creative Services Most (And Least) in Demand
Creative professionals say they expect demand for video production, motion graphics, and creative strategy services to increase most, according to ...
- 18 Industries That Could Reshape the Global Economy [Infographic]
Which high-growth, dynamic industries could transform the business landscape in the coming years?
- How to Be a Great Storyteller [Infographic]
This infographic explores why storytelling matters, the elements of a great story, seven steps to becoming a great storyteller, advice ...
- The Decline in Ad Spend on Professionally Produced News Content
Global ad spend on professionally produced news content will fall to $32.3 billion this year, a 33% decrease from 2019, ...
- The Top Challenges Facing Senior Marketers in 2025
What are senior marketers struggling with the most? Which challenges are growing in importance? To find out, researchers polled 281 ...
- Uncertainty Is Fueling a Drop in US Employee Confidence [Infographic]
Many employees in the United States feel uncertain about the economy and are not confident in the short-term business outlook ...
- The State of the Global Workforce: Disengaged and Struggling [Infographic]
This infographic looks at global worker trends across employee engagement, life evaluation, daily emotions, and job satisfaction.
- How Geopolitical Tensions Are Impacting B2B Marketing Spend
Most B2B marketers in the US and Europe are concerned about geopolitical tensions and they are adjusting their budgets because ...
- The State of SEO Jobs: Hiring, Salary, and Skill Trends
What were the seniority levels of search engine optimization job openings posted last year? How much did they pay? Were ...
- The Top Social Media Influencers by Industry [Infographic]
Which influencers with content related to specific industries have the highest follower counts? To find out, researchers examined December 2024 ...
- Which US Jobs Are Using Generative AI the Most? [Infographic]
Which occupations in the United States are turning to generative AI tools the most for work tasks? To find out, ...
- Are AI Customer Experience Agents Helpful?
Do people find AI agents helpful for customer service? Do they feel that AI agents understand their needs accurately? To ...
- The State of B2B Influencer Marketing in 2025
How do B2B marketers plan to improve their influencer marketing strategies this year? Which influencer content types are delivering the ...
- How AI Is Impacting Workers' Jobs [Infographic]
Some 62% of professionals who use AI tools at work say these solutions have saved them time and 58% say ...
