Contributed by Ayaz Nanji
- How the Fastest-Growing US Companies Are Using Social Media
The fastest-growing companies in the United States are using social media to achieve a wide-range of goals, including to brand ...
- Metrics for Measuring Transactional Email Success
Most brands measure the success of transactional emails by looking at opens, clicks, or the delivery rate, according to recent ...
- Email Benchmarks for 19 Key Industries
The overall email open rate last year across 19 industries was 17%, according to Campaign Monitor. Check out the average ...
- The State of B2B Account-Based Marketing
Account-based marketing (ABM) delivers significant benefits for B2B businesses, but it usually takes time before firms can reap those rewards, ...
- Meet the Parennials (Millennial Parents)
Millennial parents tend to think of technology as a parenting tool and are more concerned about safe content than content ...
- Younger and Wordier: How Gen Z's Search Behavior Is Different
Gen Zers tend to have longer queries and are more likely to use certain words when searching online, according to ...
- Super Bowl Viewers: Demographic, Device, and Ad Trends [Infographic]
The Super Bowl attracts a broad viewership of football fans and nonfans, and it is still watched primarily on televisions ...
- Old Logo vs. New Logo: How Consumers Feel About Six Brand Redesigns
How do people feel about some of the biggest logo changes of last year? Do they like the revamped version ...
- Nine Creative Trends to Watch in 2020 [Infographic]
You should expect to see more Art Deco references, astrological allusions, and flowery visuals in creative projects this year, according ...
- The Top Content Marketing-Related Search Queries and Hashtags
Which terms related to content marketing are searched most on Google? Which hashtags are used most alongside #contentmarketing on Twitter?
- Micro-Influencer Trends: Platform, Format, and Compensation Preferences
Micro-influencers overwhelmingly cite Instagram as their favorite social network for brand-sponsored collaborations, according to recent research from SocialPubli.
- Do Consumers Think Instagram Should Hide Likes?
Most people say they don't have an opinion on whether Instagram should hide likes, according to recent research from The ...
- Marketing Jobs: Firms' Hiring Plans for the First Half of 2020
Most companies plan to add new hires to their creative (i.e., non-technical) marketing teams in the first half of 2020, ...
- The Role Technology Plays in the Lives of Gen Alpha Kids [Infographic]
A mobile device is the favorite toy of 44% of Generation Alpha children, according to recent research from Domain.me.
- B2B Marketers' Plans for 2020: Spend, Objective, and Strategy Trends
Most B2B marketers expect their firm's 2020 marketing spend to be roughly the same as it was in 2019, according ...
- Ethics and Social Media Influencers: What Consumers Expect
Most people are OK with social media influencers' promoting products—as long as the influencers actually use those products, according to ...
- B2B Video Content: Top Goals, Formats, Channels, and Challenges
B2B marketers and salespeople are using video content primarily to build brand awareness, drive lead generation, and educate customers, according ...
- What Consumers Expect From a Brand in Crisis
Consumers expect a brand in crisis to respond quickly, accept responsibility, and communicate from the top, according to recent research ...
- The Most Effective Link-Building Strategies According to SEO Experts
Search engine optimization experts say guest-posting content is the most effective way to grow a website's backlink portfolio, according to ...
- What Hiring Managers Value vs. What Job Applicants Think Matters [Infographic]
Job applicants tend to overestimate the impact of knowing someone at the company during the hiring process, and they underestimate ...
- The Most Annoying Types of People on the Internet [Infographic]
Internet users say multi-level marketers are the third-most annoying type of people online, after trolls and racists, according to research ...
- Brand Posts on Instagram: Engagement and Frequency Trends
The average engagement rate on Instagram posts published by brands has been steadily declining since November 2018, according to recent ...
- How Long Does It Take to Produce a Marketing Email?
Most brands spend more than two weeks producing a marketing email, according to recent research from Litmus.
- Less Facebook, More Snapchat: How Social Media Habits Vary Among Generations
Americans of all ages tend to now use social media daily, but platform preferences vary significantly among the various generations, ...
- How Much Work Actually Gets Done at Work?
Most workers say they spend less than half of their time at work doing their primary job responsibilities, according to ...
- The 10 Most Valuable Global Brands
The four most valuable global brands in 2019—Apple, Google, Amazon, and Microsoft—are all tech giants, according to recent research from ...
- How Productive Are Remote Workers?
Most remote workers say they feel they're part of their teams just as much as in-office workers and also that ...
- Politics, Social Media, and Work: How Attitudes Vary Among Generations
Younger employees are more likely to oppose to companies regulating how they discuss politics on social media while at work, ...
- The 2019 Holiday Shopping Season: Spend, Timing, and Channel Trends
Consumers, especially Millennial consumers, are expected to spend more on gifts this holiday season compared with last holiday season, according ...
- The Email Tactics Used by Senders With High Open Rates
Email senders with higher-than-average open rates are especially likely to rely on delivery optimization, A/B-testing, and reactivation campaigns, according to ...
- The State of Podcasting: Audience, Content, and Advertising Trends
The podcast audience is growing rapidly, and listeners say the quality of content is steadily improving, according to recent research ...
- Trust and Privacy: Reaching Today's Connected Customers [Infographic]
Although most consumers are willing to share personal data to receive personalized experiences in return, many are wary about how ...
- The Top Google Search Rank Factors According to SEO Experts
Search engine optimization experts say the relevance of page content is the factor Google's algorithm assigns the most weight to ...
- Work Email Behavior: Time, Inbox, and Usefulness Trends
Workers are spending less time checking business as well as personal email, though most still spend several hours each day ...
- The Biggest Deficiencies of B2B Content Marketing Programs
B2B marketers say the biggest deficiency of their content program is that it doesn't produce personalized content pieces, according to ...
- The 10 Most Mentioned Features in Email Software Reviews
People tend to mention templates frequently when reviewing email software platforms, according to recent research from Capterra.
- How In-Store Music Affects the Retail Experience [Infographic]
Consumers' attitudes toward the music being played in retail stores vary widely depending on the genre of music as well ...
- The Most (And Least) Effective PPC Channels
Marketers say search is the most effective pay-per-click (PPC) digital advertising channel and display is the least effective PPC digital ...
- 2020 Salary Guide: Pay Forecasts for Marketing, Advertising, and PR Positions
The median starting salary for a corporate vice-president of marketing in the United States is expected to be $145,000 in ...
- Sales Leaders' Top 10 Priorities for the Year Ahead [Infographic]
Sales leaders say their top focus areas in the year ahead are to improve their team's ability to communicate value ...
- Why Workers Consider Quitting Their Jobs [Infographic]
Insufficient pay is the top reason workers in the United States consider quitting their jobs, according to recent research from ...
- Retail Email Engagement and Spend Level: A Correlation
High-spending customers tend to be more engaged with retail brands' email campaigns, according to recent research from Bluecore.
- Are Marketing Teams Organized and Proactive?
Most marketers say their teams are somewhat proactive about planning projects, and they somewhat agree that their team members have ...
- When B2B Buyers Value Vendor Salespeople
Most B2B buyers say they want to hear from sales reps when products have complex configurations, when purchases have specific ...
- How Marketers Would Spend Additional Content Budget
Senior marketers say that if they were given additional budget for their content efforts, they would spend it on channel ...
- The Personality Traits of the Most Reputable Brands
The brands that consumers find most reputable tend to come across as risk-taking, friendly, uncompromising, trustworthy, and orderly, according to ...
- The Google Display Network: Stats and Insights for Advertisers [Infographic]
Which age groups are most likely to see on ads seen on Google's Display Network (GDN)? Are GDN ads viewed ...
- Shopping in 2019: Online and In-Store Retail Trends
Consumers are buying fewer things, purchasing more big-ticket items online, and continuing to shop primarily in-store for everyday products, such ...
- The Paid Social Platforms Marketers Plan to Invest In
Facebook is still the most popular social network for paid campaigns, but marketers appear to be most bullish about YouTube ...
- Back-to-School 2019 Spend Trends [Infographic]
Families in the United States are expected to spend more on back-to-school shopping this year compared with last year, according ...
- Global Ad Spend Trends: Forecasts by Medium and Country
Online advertising will account for more than half of global advertising expenditure by 2021, according to recent research and forecasts ...
- How Consumers Feel About Brands' Use of AI
Most people say they feel frustrated when they encounter AI-powered communication options from brands and are not able to talk ...
- Email Opens by Time of Day
The most popular time to read emails in the United States is in the morning, with opens peaking between 10 ...
- The Top Challenges Facing Sales Teams
Sales leaders and front-line salespeople agree that prospecting is their top challenge, but after that they disagree on the most ...
- What People Buy In-Store vs. Online [Infographic]
Consumers tend to shop in store for what they "need" and online for what they "want," according to recent research ...
- How Consumers Discover New Retail Brands
Word-of-mouth recommendations remain the top way consumers discover new retail brands, according to recent research from Yes Marketing.
- Do Employees Get the Brand Story Right?
Although most companies have defined and crafted a brand story, senior executives are not sure whether the value proposition is ...
- The Average Tenure of Top Consumer-Brand CMOs
The average tenure of chief marketing officers at top consumer brands dipped slightly last year, according to recent research from ...
- Brand Video Benchmarks: Length and Engagement Trends
The average length of brand videos in 2018 dropped significantly—that's the second year in a row—according to recent research from ...
- The Summer Road Trip in 2019: Mobile and Social Trends [Infographic]
Mobile devices have become integral to the summer road trip experience for many people, according to recent research from AdColony.
- The Personality Traits of Top Digital Marketing Influencers
What does the language used in tweets by popular digital marketing influencers reveal about their personalities? Which personality traits do ...
- Why Employees Get Fired
Employees and employers have somewhat differing opinions about what causes people to be fired from jobs, according to recent research ...
- Why People Follow (And Unfollow) Brands on Social Media
Consumers say the main reasons they follow brands on social media are to learn about products/services and to be entertained, ...
- Rate Card: How Much Social Influencers Charge Brands
How much are influencers charging brands to post content to social media? How do these rates vary by follower count, ...
- Do Marketers Take Enough Creative Risks?
Most marketers believe that their team does not take enough creative risks, according to recent research from The Creative Group.
- The State of Marketing Automation in 2019 [Infographic]
Although the use of marketing automation is increasingly widespread, most businesses say they still need to improve their capabilities in ...
- Is the Fight Against Bot Ad Fraud Succeeding?
Here's some good news for marketers: The amount of advertising spend lost to online bot fraud is declining, according to ...
- The Top Characteristics of Successful SMB Leaders
Leaders of small and midsize businesses say the top personal characteristics necessary for running a successful firm are self-discipline, people ...
- The Online Platforms With the Greatest Amount of Offensive Content [Infographic]
Consumers say Facebook and YouTube are the online platforms with the greatest amount of offensive content, according to a recent ...
- The Top Influencers on Pinterest [Infographic]
What are the most popular accounts on Pinterest? Which topics and subtopics do these accounts tend to cover? How frequently ...
- Agency Pricing Trends for Paid Search Services
Agencies are increasingly charging clients for paid search services based on a percentage of spend, according to recent research from ...
- Game of Time: How to Slay Productivity-Killing Dragons [Infographic]
What can professionals do to make the most of their time at work? Which approaches, tips, and tricks help to ...
- The Most Effective Marketing Technologies
Marketers say that among different types of marketing technologies, automation/email/CRM products are the most effective, according to recent research from ...
- Social Media Use in 2019: Platform, Visit, and Age Trends
The steady growth in the share of US adults who use social media appears to have plateaued, according to recent ...
- The Most In-Demand Content Marketing Skills
Which hard and soft skills in content marketing are most in demand by employers? How does demand for those skills ...
- The Most Annoying Things About Brands' Content
What annoys consumers most about content from brands? Which experiences frustrate people most when consuming content, in general? Adobe surveyed ...
- Brands Teens Like: Top Clothing, Social Media, and Video Brands [Infographic]
Which brands are the most popular with teens in the United States? Nike, Amazon, Netflix, YouTube, Snapchat, and Instagram are ...
- Email Spam Benchmarks for 27 Industries
What proportion of emails sent by marketers ends up in consumers' spam folders? What proportion is flagged as spam. What ...
- How Marketers Vet Social Media Influencers
Most marketers say they now have a process in place to vet social media influencers, according to recent research from ...
- The Six Most Popular Digital Marketing Channels With Small Businesses
Social media, websites, email, SEO, videos, and content are the most popular digital marketing channels and tactics with small businesses, ...
- The B2B Content Types Marketers Are Most Bullish About
Most B2B marketers expect to ramp up their production of social media, website, and video content in the next 12 ...
- What Consumers Associate With the Apple, Facebook, and Google Brands
How do consumers view top tech brands? Which words and sentiments do they associate with Apple, Facebook, and Google?
- The Most Difficult B2B Marketing Jobs to Hire For
B2B firms say the most difficult marketing roles to find qualified candidates for are those that involve analytics, operations, and ...
- Page-Speed Benchmarks: Are Brand Sites Fast Enough?
Most brand sites don't meet the page load-time speeds recommended by Google, according to recent research from Unbounce.
- What CMOs Are Focusing On in 2019 [Infographic]
Senior marketers say improving go-to-market processes and digital marketing capabilities are top priorities for 2019, according to recent research from ...
- How Concerned Are Consumers About Online Privacy?
More than three-quarters (76%) of consumers in the United States say they are now moderately or significantly concerned about online ...
- The State of Marketing Skills in 2019
Marketers at large firms and at digital-focused companies are perceived by executives to have better marketing skills compared with marketers ...
- The Company Behaviors That Employees Won't Tolerate
Some 8 in 10 workers (79%) say they would not accept a job with a higher salary from a company ...
- The Top Challenges Facing In-House Creative Teams
Less than half of those who work on in-house creative teams say morale in their group is high, according to ...
- The Most Unacceptable Office Communication Habits and Manager Behaviors
Workers say the most unacceptable communication habits at the office are using a speakerphone in shared spaces, gossiping, using all ...
- The Key to Effective Direct Mail Marketing
Consumers find direct mail marketing valuable as long as the materials come from brands they are interested in and/or categories ...
- An Analysis of 912 Million Blog Posts: Length, Link, and Share Trends
Do longer blog posts tend to garner more backlinks and social shares compared with shorter blog posts? Does headline length ...
- B2B Tech Marketing in 2019: Budget, Content, and Strategy Trends
Most marketers who work for B2B technology firms expect their budgets to grow or stay the same this year, according ...
- Is Workplace Competition Good for Marketers? [Infographic]
Most marketing and advertising senior managers say a bit of competition in the workplace among employees is good, but that ...
- Do Marketers Think Their Strategies Are Successful?
Most marketers think that their marketing strategy is somewhat successful in achieving its primary objectives but that it's not best-in-class, ...
- The Optimal Sales Cadence: Frequency and Duration Benchmarks
How many times should salespeople contact prospects? How long should outreach last? What is the optimal spacing between contact attempts? ...
- What B2B Firms Get Wrong About Thought-Leadership Content
B2B vendors that create thought-leadership content tend to underestimate the impact of these pieces and overestimate their quality, according to ...
- The 20 Biggest Winners on Google Search Last Year
YouTube and Amazon were the sites that made the biggest gains in organic search engine visibility last year, according to ...
- How Important Are Online Reviews for Local Businesses?
Consumers, especially younger ones, are becoming increasingly reliant on online reviews to assess local businesses, according to recent research from ...
- The Local Search Factors That Matter Most
Many marketers say succeeding on local search often simply comes down to a business's location, according to recent research from ...
