Contributed by Ayaz Nanji
- The State of B2B Marketing Data Quality in 2018
B2B marketers increasingly believe data quality is key to successful campaigns but nearly half are not confident in the quality ...
- Influencing B2B Sales: Buyers' Favorite Conferences, Social Networks, and Analysts
Which in-person events, social networks, and industry analyst firms have the greatest influence on B2B buyers?
- Holiday Shopping Trends for 2018: Consumers' Spend and Gift Plans
Most consumers plan to spend the same or more on holiday gifts this year compared with last year, according to ...
- Memorable Ad Jingles: Can Consumers Recall Classic Commercial Tunes?
Do people recognize famous advertising jingles? How well do members of different generations recall famous commercial tunes?
- The Most Effective Lead Nurturing Tactics
Marketers say email and content marketing are the most effective tactics for driving prospects through the sales pipeline and toward ...
- 2019 Salary Guide: Pay Forecasts for Marketing, Advertising, and PR Positions
The median starting salary for a corporate chief marketing officer (CMO) in the United States is expected to be $164,000 ...
- Online Video Watching Habits in 2018: Platform and Sound Trends [Infographic]
Some 44% of consumers say they watch at least five videos online per day, on average, according to recent research ...
- Holiday Marketing in October? Why Ad Campaigns Should Start Early [Infographic]
Marketers looking to make the most of their winter-holiday online advertising campaigns should not overlook the month of October, according ...
- The Business and Industry Content Preferences of C-Suite Executives
Senior executives rely heavily on email and traditional media for their content, and they are most interested in content that ...
- Google Ads Mobile Benchmarks for 18 Industries [Infographic]
What are the average engagement rates and costs for mobile ads on Google's search and display networks? How do those ...
- The Paid Social Channels Marketers Are Most Bullish About
Which social networks are brands and agencies advertising on most? Are marketers more bullish about some paid social platforms than ...
- Consumers' Gift Card Preferences in the Digital Age
Although consumers currently purchase more physical gift cards, digital gift card purchases are becoming increasingly popular, according to recent research ...
- SEO Professionals' Biggest Issues With Google My Business
Search engine optimization professionals say their biggest pain point with Google My Business is dealing with fake reviews, according to ...
- The Most Annoying Things About Email: What Brands, Marketers, and Coworkers Get Wrong
If white-collar workers could change one thing about emails from brands, they would make those emails less promotional, according to ...
- The Staggering Amount of Data Generated Online Every Minute [Infographic]
Each minute of the day, users of the Internet watch 4.3 million YouTube videos and conduct 3.9 million Google searches, ...
- How Often Brands Send Marketing Emails
How often do companies send out marketing emails? Does the frequency vary by business size? To find out, The Manifest ...
- The 100 Most Popular Keywords on Google Search [Infographic]
Which keywords do people in the United States search for most on Google? To find out, Siege Media used the ...
- The Correlation Between Mobile Page Speed and Search Rankings
There is a significant correlation between fast mobile page load times and ranking toward the top of Google's mobile search ...
- Measuring Sponsorship ROI: Marketers' Favorite Metrics
Most marketers do not have a standardized process for measuring the return on investment of their sponsorships, according to recent ...
- The State of Marketing Technology in 2018
In 2018, nearly two-thirds (65%) of companies will increase their marketing technology budgets from 2017 levels, according to recent research ...
- The Biggest Barriers to Successful Marketing Attribution
Marketers say technology and data challenges are the biggest barriers to successful marketing attribution, according to recent research from Ascend2.
- How Job Candidates Evaluate Potential Employers
Job candidates say the factors most damaging to a potential employer's brand are a reputation for poor work-life balance and ...
- What Online Shoppers Value Most in Their Favorite Retailer [Infographic]
Online shoppers say the thing they value most in their favorite retailer or brand is trustworthiness, according to recent research ...
- SEO Pricing: How Much Agencies and Freelancers Charge
Most search engine optimization (SEO) agencies and specialists charge a monthly retainer for some or all of their services, according ...
- Email Benchmarks: 1Q18 Engagement and Subscriber Trends
Consumer engagement with brand emails increased in the first quarter of 2018 thanks to fewer messages in inboxes, according to ...
- The Top Sites Driving Referral Traffic, by Content Category
Google and Facebook dominate referral traffic to all types of online content, but the proportion of visits driven by each ...
- The Metrics That Matter to B2B Marketers and Business Leaders
B2B marketers say they value lead and engagement metrics more than their business leaders do, according to recent research from ...
- What Brands Post on Social vs. What Consumers Want to See
There is a significant disconnect between what marketers post to social media and what consumers want to see brands post, ...
- What Brands Post on Social vs. What Consumers Want to See
There is a significant disconnect between what marketers post to social media and what consumers want to see brands post, ...
- The Digital Work Tools Marketers Can't Do Without
Marketers say the top digital tools their teams can't do without are file sharing, customer relationship management, and email marketing ...
- The Role of the CMO in Driving Growth
Most CMOs say they are driving growth at their firms mainly by serving as the chief storyteller and by connecting ...
- What B2B Buyers Think of B2B Salespeople
Most B2B buyers have a positive view of B2B vendors but don't think salespeople generally exceed expectations, according to recent ...
- The Top Email Providers and Devices in 25 Countries
Gmail is the most popular email service provider in the United States, and the iPhone is the most commonly used ...
- Why Most Content Gets No Traffic From Google Search
Some 91% of online content receives no organic traffic from Google search, according to recent research from Ahrefs.
- How Marketers Are Using Original Research in Content
Marketers are using original research primarily to create blog posts, infographics, and PDFs, according to a recent report from Mantis ...
- Why Editors Reject Guest-Content Pitches From Brands
Editors of online publications say the top 2 reasons they reject guest or contributed content from brands are that the ...
- Landing a Marketing Job: What Matters to Hiring Managers [Infographic]
Hiring managers for creative (nontechnical) marketing jobs value resumes in a traditional format and place the most emphasis on interview ...
- 30 Must-Know B2B Sales Prospecting Stats [Infographic]
How do B2B buyers like to be contacted by salespeople? Which types of vendor content tend to capture attention best? ...
- The Social Networks B2B and B2C Marketers Value Most
Facebook is the most used and the most valued social network by both B2B and B2C marketers, according to recent ...
- The Social Networks B2B and B2C Marketers Value Most
Facebook is the most used and the most valued social network by both B2B and B2C marketers, according to recent ...
- The 15 Most Challenging Content Marketing Tasks
What are the most challenging things about content marketing? Which tasks do content professionals in different roles find most difficult?
- The Design Elements of Food Logos That Consumers Remember
Which elements of the logos of well-known food products do consumers remember? If the font, color, and other design details ...
- How B2B Marketing and Sales Teams Are (and Aren't) Using Data
Only about half of B2B marketing decisions are made using data, according to recent research from Dun & Bradstreet and ...
- The Most In-Demand Marketing Areas of Expertise by Employers
Most marketing leaders expect to grow their teams this year, with digital talent being the most in demand, according to ...
- Are Brands Using Email and Marketing Automation Effectively?
Most marketers say their email automation and marketing automation skills are still works in progress and that they are not ...
- How B2B and B2C Firms Approach Personalization Differently
B2B marketers are more likely than B2C marketers to apply personalization to emails and websites, according to recent research from ...
- How Frequently Businesses Publish Content
Just over half of digital marketers say their company publishes online content daily, according to recent research from The Manifest. ...
- Google AdWords Benchmarks by Industry [Infographic]
How does the performance of Google AdWords paid search campaigns vary among industries? Which verticals tend to have the highest ...
- The Impact of Saying Thanks in Email Subject Lines
Email subject lines that express gratitude tend to outperform email subject lines that do not, according to recent research from ...
- How Small Business Owners Got Their Start
Most small business owners worked a full-time job while starting their own firm, according to recent research from Paychex.
- Instagram Influencer Engagement Benchmarks
Instagram influencers who have 1,000 to 5,000 followers tend to garner more engagement from their audiences than do influencers with ...
- Instagram Influencer Engagement Benchmarks
Instagram influencers who have 1,000 to 5,000 followers tend to garner more engagement from their audiences than do influencers with ...
- Teens' Favorite Social Networks, Fashion Brands, and Restaurants
Snapchat and Instagram are the most popular social networks among American teens, according to recent research from Piper Jaffray.
- What Converts? Web Landing Page Benchmarks and Trends [Infographic]
Website landing pages that contain a single call to action (CTA) garner a higher average conversion rate than those with ...
- The Disconnect Between B2B Tech Buyers and Vendors
B2B technology vendors tend to focus on various marketing and sales tactics that buyers don't find especially useful or trustworthy, ...
- The Share of Digital Display Ads Bought Programmatically
Some 82.5% of US digital display ads will be bought programmatically this year, according to recent research from eMarketer.
- The State of Healthcare Content Marketing
Some 83% of healthcare organizations are now engaging in content marketing, and an additional 14% plan to start engaging this ...
- Instagram Engagement by Day of the Week
Which days of the week do brands post most on Instagram? Are there certain days when audiences tend to engage ...
- Instagram Engagement by Day of the Week
Which days of the week do brands post most on Instagram? Are there certain days when audiences tend to engage ...
- Global Ad Spend Forecasts by Medium Through 2020
Global spend on mobile advertising grew 38% in 2017, and it's projected to increase 19% per year through 2020, according ...
- Eye-Tracking Study: Email-Signature Banner Effectiveness
What types of email-signature banners draw the most interest? Does it help to include a call to action? Which are ...
- How Mobile Devices Affect Romantic Relationships [Infographic]
Men tend to see mobile devices as relationship builders, whereas women tend to see them as relationship disruptors, according to ...
- The Most and Least Important PR and Corporate Communications Tactics and Trends
Corporate communications and public relations professionals say engaging in better storytelling is the tactic/trend that will matter most over the ...
- Brand Loyalty Programs: Satisfaction and Engagement Trends
Some 71% of consumers who are members of loyalty programs say membership is a meaningful part of their relationships with ...
- Google Search Trends: How Results Pages Are Evolving
Most Google initial search engine results pages (SERPs) now include a mix of classic organic results and Universal Search elements, ...
- How SMBs Are Using Social Media: Platform, Posting, and Content Trends
Most small-to-midsize businesses in the United States are now using social media for marketing purposes, according to recent research from ...
- How SMBs Are Using Social Media: Platform, Posting, and Content Trends
Most small-to-midsize businesses in the United States are now using social media for marketing purposes, according to recent research from ...
- How 100 Retailers Engage New Email Subscribers [Infographic]
How do retailers engage email subscribers in the first 45 days? Do people who have purchased from brands receive a ...
- How People Feel After Using the Top Social Networks
Does using social media make people have a better or worse outlook on life? Do users' social network accounts accurately ...
- How People Feel After Using the Top Social Networks
Does using social media make people have a better or worse outlook on life? Do users' social network accounts accurately ...
- The Six Biggest Challenges Facing Social Media Marketers
Marketers say not having enough staff and financial resources is the top challenge they face in executing well on social ...
- The Companies With the Best (and Worst) Reputations With US Consumers
E-commerce giant Amazon.com has the best overall reputation with US consumers among well-known companies, according to recent research from The ...
- Search Overtakes Social as Top Traffic Driver to Websites
Search engines drove more total traffic than social networks to websites in 2017 for the first time in three years, ...
- Mobile vs. Desktop: The Share of Video Plays by Device Type
Most digital videos are now watched by consumers on mobile devices and not on desktop computers, according to recent research ...
- Sound Progress: Podcast, Online Audio, and Smart Speaker Trends
Just over one-fourth of Americans age 12 and older say they have listened to at least one podcast in the ...
- The 10 Most In-Demand Companies on LinkedIn
Amazon is the company US professionals on LinkedIn most want to work for, according to recent research from the social ...
- Online Marketers: The Next Big Trend in Marketing
What do online marketers think the next big trend in marketing will be? To find out, BrightEdge surveyed 500 search, ...
- What GDPR Means for Marketers [Infographic]
Half of marketers say the European Union’s new General Data Protection Regulation (GDPR) law will make their marketing efforts more ...
- The Demographics and Motivations of Amazon Shoppers [Infographic]
Amazon shoppers in the United States tend to be wealthier and more educated than the general population, according to recent ...
- The Top Challenges Facing In-House Creative Teams
Members of in-house creative teams say the biggest challenge they face is the speed at which they are expected to ...
- Employing Marketing Freelancers: Top Trends and Challenges [Infographic]
Most brands and agencies (58%) say they employ creative (nontechnical) marketing freelancers, according to recent research from The Creative Group.
- The State of Sales Content ROI [Infographic]
Most firms say they cannot measure the return on investment (ROI) of specific pieces of sales content, according to recent ...
- Email Personalization: What Consumers Want From Retailers [Infographic]
Consumers say the types of retail-email personalization that they value most are targeted promotions/discounts and tailored recommendations, according to recent ...
- Print Perseveres: The Most Popular Book Formats in the US
Most American adults still read books in the traditional print format, according to recent research from the Pew Research Center.
- The Technology Habits of Americans Age 50 and Older
Most Americans age 50 and older are texting to keep in touch, using both a computer and smartphone, and connecting ...
- The Educational Backgrounds of Digital Marketers
Most digital marketers in the United States have at least a bachelor's degree, according to recent research from Hafiz Muhammad ...
- Getting to Know Gen Z: Beliefs, Preferences, and Behaviors
Americans age 15-19 are more likely than older consumers to believe success comes from hard work, care about identity-based issues, ...
- What B2B Buyers Want: Sales Outreach and Content Preferences
B2B buyers like to hear from vendors early in the research process, prefer email to phone calls, and want tailored ...
- Why Consumers Leave E-Commerce Sites and Apps Without Purchasing
High shipping cost is the top reason consumers abandon e-commerce sites and apps without purchasing, according to recent research from ...
- Social Media Use in 2018: Platform, Age, and Visit Trends
YouTube and Facebook are the social networks most used by US adults, according to recent research from the Pew Research ...
- Coke vs. Pepsi; iPhone vs. Android: How Rival Brands Fare on Social
How do rival brands such as Coca-Cola and Pepsi perform on social media? Which competitors are getting referenced more and ...
- The Ad Formats and Categories Consumers Like Most
Among the various advertising formats, television ads are the still the most liked by consumers, according to recent research from ...
- Why Content Is Getting Fewer Shares on Social Networks
The median number of shares content pieces receive on social media has fallen over the past two years due largely ...
- What Millennials Would Do With an Extra $1,000
Millennials are most likely to spend an extra $1,000 on paying down or paying off debt, according to recent research ...
- Executive Survey: How AI and Automation Will Change Work
Some 69% of senior business executives say they think the term "workforce" will eventually encapsulate both human employees and intelligent ...
- The Top 25 B2B Products From Silicon Valley Tech Companies
SurveyMonkey creates the best-liked B2B software products among Silicon Valley tech companies, according to recent research from G2 Crowd.
- What Leads to Bad Brand Experiences?
Consumers say negative interactions with staff is the top cause of bad brand experiences, according to recent research from InMoment.
- What Goes Viral: Learnings From 100,000 Popular Content Pieces
Which types of Web content get shared most on social media? Do format, length, and domain authority correlate to more ...
- The 15 Most Visited Web Properties by US Consumers
Web properties owned by Google were the most visited by consumers in the United States last month, according to recent ...
- Corporate America's Most Broken Internal Processes
More than half of workers at corporations in the United States say their firm has at least one broken process ...