Contributed by Ayaz Nanji
- The 20 Biggest Winners on Google Search Last Year
YouTube and Amazon were the sites that made the biggest gains in organic search engine visibility last year, according to ...
- How Important Are Online Reviews for Local Businesses?
Consumers, especially younger ones, are becoming increasingly reliant on online reviews to assess local businesses, according to recent research from ...
- The Local Search Factors That Matter Most
Many marketers say succeeding on local search often simply comes down to a business's location, according to recent research from ...
- What Workers Want Most From Employers
Workers say what they want most from employers is to be compensated and treated fairly, according to recent research from ...
- Super Distracted: What Consumers Do During the Super Bowl [Infographic]
Many consumers do not devote their full attention to what's happening on the field while the Super Bowl is on, ...
- Groundhogs, Coffee, and Oktoberfest: Top-Performing Unconventional Email Themes
Which unconventional email themes—campaigns revolving around things like nontraditional holidays and special events—performed best for marketers in 2018?
- Do US Consumers Want GDPR-Like Data Protection Rights?
Most consumers in the United States would welcome personal data protection rights similar to those established last year by the ...
- 80 Common SEO and Technical Mistakes on E-Commerce Websites [Infographic]
What are some of the most prevalent technical and search engine optimization (SEO) mistakes on e-commerce websites? Which technology, security, ...
- The Work-Life Balance of SMB Owners
Most owners of small and midsize businesses (SMBs) say they work for more than three hours on the weekend and ...
- Why Consumers Click on Paid-Search Ads
Consumers say the main reasons they click on paid-search ads are that the units directly answer their search queries and ...
- Instagram Benchmarks for Brands: Engagement, Hashtag, and Emoji Trends
Video is the content type that tends to spark the most engagement on Instagram, according to recent research from quintly.
- The 2019 Hiring Outlook for Marketing and Advertising Jobs
Most marketing and advertising hiring decision-makers in the US plan to expand their creative (nontechnical) teams in the first half ...
- How Customer Service Preferences Are Changing
Although the phone remains the most used customer service channel by consumers, its appeal appears to be declining, according to ...
- How Quickly Should Brands Respond to Consumers on Social Media?
Most US adults say brands should respond to consumers' comments on social media within a day, according to recent research ...
- Local Business Reviews on Google: Ranking and Rating Trends
Business that rank among the top 3 in Google's local search results tend to have more reviews and a slightly ...
- 2019 B2C Content Marketing Benchmarks, Budgets, and Trends
Most B2C marketers are seeing improved results from content marketing and plan to increase their spending on it in the ...
- The State of Blogging: Post Length and Publishing Frequency Trends
Bloggers are writing longer posts and spending more time crafting pieces than in years past, according to recent research from ...
- Should Brands Take Public Stands on Political Issues?
Less than one-third of consumers think brands should take public stands on political issues, according to recent research from Sword ...
- The Email Innovations That Most Interest Consumers
Product ratings and tailored recommendations based on past purchases are the two email innovations consumers say they are most interested ...
- What Consumers Want From Brands: Transparency on Social Media
Some 81% of consumers say brands have a responsibility to be transparent on social media, according to recent research from ...
- Blog and Social Media Use by Fortune 500 Companies in 2018
Most Fortune 500 companies now have corporate blogs, according to recent research conducted by Nora Ganim Barnes, Allison Kane, and ...
- Is Working From Home Better?
People who work from home are more likely to be satisfied with their jobs compared with office-only workers, but they ...
- The Most Expensive States to Run Search Ads In [Infographic]
How does the price of search ads vary among US states? Which states tend to be the most expensive for ...
- The LinkedIn Profile Photo: What an Analysis of 2,000 Images Found
Do people tend to smile or not smile in their LinkedIn profile photos? Is attire usually formal, business casual, or ...
- Google Search Factors: How Top-Ranking Pages Differ, Depending on Topic Area
The content qualities of the pages that rank well on Google search tend to differ significantly among topic areas, according ...
- The Top Factors That Slow B2B Purchases
B2B buyers say not having enough information was the top factor that slowed their last purchase, according to recent research ...
- Black Friday and Cyber Monday Email Benchmarks
Black Friday email messages with free shipping offers had the highest average conversion rate last year, and Cyber Monday messages ...
- US Millennials' 100 Favorite Brands [Infographic]
Nike, Apple, and Amazon are the favorite brands of Millennials in the United States, according to recent research from Moosylvania.
- B2B Email Newsletters: Format, Length, and Frequency Trends
What is the most popular B2B email newsletter format? How many messages do marketers send each month? Whom do newsletters ...
- The Most Effective PPC Ad Channels
Marketers say text-based search advertising is the most effective pay-per-click (PPC) channel and display advertising is the least effective PPC ...
- Seven Challenges Plaguing the Modern Workplace [Infographic]
What is the state of work in 2018? Are workers at large companies happy with their colleagues, productive at the ...
- The 25 Most Relevant Brands to US Consumers
Apple, Amazon, and Pinterest are the most relevant brands to consumers in the United States, according to recent research from ...
- The State of B2B Marketing Data Quality in 2018
B2B marketers increasingly believe data quality is key to successful campaigns but nearly half are not confident in the quality ...
- Influencing B2B Sales: Buyers' Favorite Conferences, Social Networks, and Analysts
Which in-person events, social networks, and industry analyst firms have the greatest influence on B2B buyers?
- Holiday Shopping Trends for 2018: Consumers' Spend and Gift Plans
Most consumers plan to spend the same or more on holiday gifts this year compared with last year, according to ...
- Memorable Ad Jingles: Can Consumers Recall Classic Commercial Tunes?
Do people recognize famous advertising jingles? How well do members of different generations recall famous commercial tunes?
- The Most Effective Lead Nurturing Tactics
Marketers say email and content marketing are the most effective tactics for driving prospects through the sales pipeline and toward ...
- 2019 Salary Guide: Pay Forecasts for Marketing, Advertising, and PR Positions
The median starting salary for a corporate chief marketing officer (CMO) in the United States is expected to be $164,000 ...
- Online Video Watching Habits in 2018: Platform and Sound Trends [Infographic]
Some 44% of consumers say they watch at least five videos online per day, on average, according to recent research ...
- Holiday Marketing in October? Why Ad Campaigns Should Start Early [Infographic]
Marketers looking to make the most of their winter-holiday online advertising campaigns should not overlook the month of October, according ...
- The Business and Industry Content Preferences of C-Suite Executives
Senior executives rely heavily on email and traditional media for their content, and they are most interested in content that ...
- Google Ads Mobile Benchmarks for 18 Industries [Infographic]
What are the average engagement rates and costs for mobile ads on Google's search and display networks? How do those ...
- The Paid Social Channels Marketers Are Most Bullish About
Which social networks are brands and agencies advertising on most? Are marketers more bullish about some paid social platforms than ...
- Consumers' Gift Card Preferences in the Digital Age
Although consumers currently purchase more physical gift cards, digital gift card purchases are becoming increasingly popular, according to recent research ...
- SEO Professionals' Biggest Issues With Google My Business
Search engine optimization professionals say their biggest pain point with Google My Business is dealing with fake reviews, according to ...
- The Most Annoying Things About Email: What Brands, Marketers, and Coworkers Get Wrong
If white-collar workers could change one thing about emails from brands, they would make those emails less promotional, according to ...
- The Staggering Amount of Data Generated Online Every Minute [Infographic]
Each minute of the day, users of the Internet watch 4.3 million YouTube videos and conduct 3.9 million Google searches, ...
- How Often Brands Send Marketing Emails
How often do companies send out marketing emails? Does the frequency vary by business size? To find out, The Manifest ...
- The 100 Most Popular Keywords on Google Search [Infographic]
Which keywords do people in the United States search for most on Google? To find out, Siege Media used the ...
- The Correlation Between Mobile Page Speed and Search Rankings
There is a significant correlation between fast mobile page load times and ranking toward the top of Google's mobile search ...
- Measuring Sponsorship ROI: Marketers' Favorite Metrics
Most marketers do not have a standardized process for measuring the return on investment of their sponsorships, according to recent ...
- The State of Marketing Technology in 2018
In 2018, nearly two-thirds (65%) of companies will increase their marketing technology budgets from 2017 levels, according to recent research ...
- The Biggest Barriers to Successful Marketing Attribution
Marketers say technology and data challenges are the biggest barriers to successful marketing attribution, according to recent research from Ascend2.
- How Job Candidates Evaluate Potential Employers
Job candidates say the factors most damaging to a potential employer's brand are a reputation for poor work-life balance and ...
- What Online Shoppers Value Most in Their Favorite Retailer [Infographic]
Online shoppers say the thing they value most in their favorite retailer or brand is trustworthiness, according to recent research ...
- SEO Pricing: How Much Agencies and Freelancers Charge
Most search engine optimization (SEO) agencies and specialists charge a monthly retainer for some or all of their services, according ...
- Email Benchmarks: 1Q18 Engagement and Subscriber Trends
Consumer engagement with brand emails increased in the first quarter of 2018 thanks to fewer messages in inboxes, according to ...
- The Top Sites Driving Referral Traffic, by Content Category
Google and Facebook dominate referral traffic to all types of online content, but the proportion of visits driven by each ...
- The Metrics That Matter to B2B Marketers and Business Leaders
B2B marketers say they value lead and engagement metrics more than their business leaders do, according to recent research from ...
- What Brands Post on Social vs. What Consumers Want to See
There is a significant disconnect between what marketers post to social media and what consumers want to see brands post, ...
- What Brands Post on Social vs. What Consumers Want to See
There is a significant disconnect between what marketers post to social media and what consumers want to see brands post, ...
- The Digital Work Tools Marketers Can't Do Without
Marketers say the top digital tools their teams can't do without are file sharing, customer relationship management, and email marketing ...
- The Role of the CMO in Driving Growth
Most CMOs say they are driving growth at their firms mainly by serving as the chief storyteller and by connecting ...
- What B2B Buyers Think of B2B Salespeople
Most B2B buyers have a positive view of B2B vendors but don't think salespeople generally exceed expectations, according to recent ...
- The Top Email Providers and Devices in 25 Countries
Gmail is the most popular email service provider in the United States, and the iPhone is the most commonly used ...
- Why Most Content Gets No Traffic From Google Search
Some 91% of online content receives no organic traffic from Google search, according to recent research from Ahrefs.
- How Marketers Are Using Original Research in Content
Marketers are using original research primarily to create blog posts, infographics, and PDFs, according to a recent report from Mantis ...
- Why Editors Reject Guest-Content Pitches From Brands
Editors of online publications say the top 2 reasons they reject guest or contributed content from brands are that the ...
- Landing a Marketing Job: What Matters to Hiring Managers [Infographic]
Hiring managers for creative (nontechnical) marketing jobs value resumes in a traditional format and place the most emphasis on interview ...
- 30 Must-Know B2B Sales Prospecting Stats [Infographic]
How do B2B buyers like to be contacted by salespeople? Which types of vendor content tend to capture attention best? ...
- The Social Networks B2B and B2C Marketers Value Most
Facebook is the most used and the most valued social network by both B2B and B2C marketers, according to recent ...
- The Social Networks B2B and B2C Marketers Value Most
Facebook is the most used and the most valued social network by both B2B and B2C marketers, according to recent ...
- The 15 Most Challenging Content Marketing Tasks
What are the most challenging things about content marketing? Which tasks do content professionals in different roles find most difficult?
- The Design Elements of Food Logos That Consumers Remember
Which elements of the logos of well-known food products do consumers remember? If the font, color, and other design details ...
- How B2B Marketing and Sales Teams Are (and Aren't) Using Data
Only about half of B2B marketing decisions are made using data, according to recent research from Dun & Bradstreet and ...
- The Most In-Demand Marketing Areas of Expertise by Employers
Most marketing leaders expect to grow their teams this year, with digital talent being the most in demand, according to ...
- Are Brands Using Email and Marketing Automation Effectively?
Most marketers say their email automation and marketing automation skills are still works in progress and that they are not ...
- How B2B and B2C Firms Approach Personalization Differently
B2B marketers are more likely than B2C marketers to apply personalization to emails and websites, according to recent research from ...
- How Frequently Businesses Publish Content
Just over half of digital marketers say their company publishes online content daily, according to recent research from The Manifest. ...
- Google AdWords Benchmarks by Industry [Infographic]
How does the performance of Google AdWords paid search campaigns vary among industries? Which verticals tend to have the highest ...
- The Impact of Saying Thanks in Email Subject Lines
Email subject lines that express gratitude tend to outperform email subject lines that do not, according to recent research from ...
- How Small Business Owners Got Their Start
Most small business owners worked a full-time job while starting their own firm, according to recent research from Paychex.
- Instagram Influencer Engagement Benchmarks
Instagram influencers who have 1,000 to 5,000 followers tend to garner more engagement from their audiences than do influencers with ...
- Instagram Influencer Engagement Benchmarks
Instagram influencers who have 1,000 to 5,000 followers tend to garner more engagement from their audiences than do influencers with ...
- Teens' Favorite Social Networks, Fashion Brands, and Restaurants
Snapchat and Instagram are the most popular social networks among American teens, according to recent research from Piper Jaffray.
- What Converts? Web Landing Page Benchmarks and Trends [Infographic]
Website landing pages that contain a single call to action (CTA) garner a higher average conversion rate than those with ...
- The Disconnect Between B2B Tech Buyers and Vendors
B2B technology vendors tend to focus on various marketing and sales tactics that buyers don't find especially useful or trustworthy, ...
- The Share of Digital Display Ads Bought Programmatically
Some 82.5% of US digital display ads will be bought programmatically this year, according to recent research from eMarketer.
- The State of Healthcare Content Marketing
Some 83% of healthcare organizations are now engaging in content marketing, and an additional 14% plan to start engaging this ...
- Instagram Engagement by Day of the Week
Which days of the week do brands post most on Instagram? Are there certain days when audiences tend to engage ...
- Instagram Engagement by Day of the Week
Which days of the week do brands post most on Instagram? Are there certain days when audiences tend to engage ...
- Global Ad Spend Forecasts by Medium Through 2020
Global spend on mobile advertising grew 38% in 2017, and it's projected to increase 19% per year through 2020, according ...
- Eye-Tracking Study: Email-Signature Banner Effectiveness
What types of email-signature banners draw the most interest? Does it help to include a call to action? Which are ...
- How Mobile Devices Affect Romantic Relationships [Infographic]
Men tend to see mobile devices as relationship builders, whereas women tend to see them as relationship disruptors, according to ...
- The Most and Least Important PR and Corporate Communications Tactics and Trends
Corporate communications and public relations professionals say engaging in better storytelling is the tactic/trend that will matter most over the ...
- Brand Loyalty Programs: Satisfaction and Engagement Trends
Some 71% of consumers who are members of loyalty programs say membership is a meaningful part of their relationships with ...
- Google Search Trends: How Results Pages Are Evolving
Most Google initial search engine results pages (SERPs) now include a mix of classic organic results and Universal Search elements, ...
- How SMBs Are Using Social Media: Platform, Posting, and Content Trends
Most small-to-midsize businesses in the United States are now using social media for marketing purposes, according to recent research from ...
- How SMBs Are Using Social Media: Platform, Posting, and Content Trends
Most small-to-midsize businesses in the United States are now using social media for marketing purposes, according to recent research from ...
- How 100 Retailers Engage New Email Subscribers [Infographic]
How do retailers engage email subscribers in the first 45 days? Do people who have purchased from brands receive a ...
