Contributed by Ayaz Nanji
- How to Close a Sale: 12 Tips for Success [Infographic]
Salespeople and marketers have long been told that to succeed it is essential to ABC: Always Be Closing. But what ...
- Facebook Ad Benchmarks: CPM, CPC, CTR, and Objectives Trends
The average CPM for advertising delivered via Facebook Ads Manager has been steadily rising since March, according to recent research ...
- The 'Purpose Gap' Facing Many B2B Brands
Most B2B professionals say it is important for their brand to have a clear purpose, yet few have embedded a ...
- A Guide to Effectively Qualifying B2B Leads [Infographic]
Effective lead qualification—the process of scoring prospects to determine how well they fit the profile of a valuable customer likely ...
- How to Ask Great Questions at Work [Infographic]
Asking the right questions at work is essential to learning information, building bonds with managers and colleagues, and getting noticed ...
- What Workers Want From Their Employers Right Now
As people confront the "new normal" brought about by the COVID-19 pandemic, their top asks of their employers are to ...
- Four Marketing Approaches That Differentiate Successful B2B Brands
B2B firms that outperform the competition are more likely to focus on long-term marketing goals, test their marketing programs beyond ...
- Marketing Experts Reflect on Their 2020 Predictions [Infographic]
How do marketing experts feel about their 2020 soothsaying in light of the COVID-19 pandemic? To find out, PAN Communications ...
- Webinars vs. Podcasts: Are You Making the Right Choice? [Infographic]
Webinars and podcasts can be effective ways to engage audiences, though each format has pros and cons that can make ...
- Listen While You Work: The Media Habits of Remote Employees
Three-quarters of people who work from home say they regularly listen to music during office hours, according to recent research ...
- The Essential Qualities B2B Brands Look for in Influencers
B2B marketers say the most essential qualities they look for when choosing which influencers to work with are audience relevance ...
- 10 Email Marketing Do's and Don'ts for Campaign Success [Infographic]
Email is one of the most well-established digital channels, yet many marketers continue to make common mistakes.
- Why Website Load Time Matters in 2020 [Infographic]
Most marketers know that having a speedy website matters. But just how important is site load time?
- How Committed Are Big Advertisers to Content Marketing?
The proportion of major advertisers that say they are strongly committed to content marketing has doubled over the past two ...
- Survey of Enterprise CMOs: COVID-19's Impact on Budgets and Tactics
Many CMOs at large companies are facing budget cuts because of the COVID-19 pandemic, but most expect the economic climate ...
- The Stunning Amount of Data Generated Online Every Minute [Infographic]
As Internet penetration daily increases and more facets of day-to-day life expand into digital channels, the scale of data being ...
- The B2B Marketing and Sales Relationship in the Age of ABM [Infographic]
The account-based marketing (ABM) approach, in which organizations focus on best-fit accounts (rather than individuals as standalone leads), requires close ...
- The 10 Most Valuable Global Brands in 2020
Four American tech companies have the world's most valuable brands this year, according to recent research from BrandZ.
- The Most Significant Challenges to B2B Brand-Building
B2B marketers say the biggest challenge they face in trying to amplify their brand is not having a clear strategy, ...
- Where the Ninjas Are: US Cities With the Weirdest Job Titles [Infographic]
Ninjas like to hide out in Needham MA, geniuses bring their smarts to New York City, and jedis use the ...
- 8 Sizzling Content Tactics to Steal From Women's Magazines [Infographic]
Marketers looking to spice up their content might want to look for inspiration in fashion and entertainment magazines that have ...
- Why Customers Take Brand Surveys
Customers say they are most likely to be motivated to take brand surveys if they are going to be rewarded ...
- B2B Buyers' Top Challenges With Their Current Vendors
B2B buyers say the top challenges they face with their current vendors are slow/inefficient responses to questions, inconsistent pricing, and ...
- 8 Tips for Discovering Your Writing Genius [Infographic]
Sometimes writing can feel laborious and unfruitful, with your inner critic constantly making you question the quality of your work. ...
- The Keys to Effective Off-Site Search Engine Optimization [Infographic]
Effective SEO isn't just about improving your website structure, performance, and content; it's also about signaling the right things to ...
- The Most Effective Marketing Tactics for Driving App Installs
Marketers say running full-screen video ads is the most effective approach for driving mobile app installs, according to recent research ...
- The State of Public Relations: COVID-19's Impact on the Industry
Most public relations professionals say they're confident about the value they've been providing during COVID-19 but they are also grappling ...
- How to Create Engaging Instagram Carousel Posts [Infographic]
Instagram carousels enable marketers to share multiple images and videos in a single post; as a result, they can be ...
- Productivity, Time, and Money: The Benefits of Remote Work [Infographic]
The COVID-19 pandemic has forced many companies to shutter offices and ask their staffs to work from home. While this ...
- The Biggest Challenges With Executing Account-Based Marketing Programs
The two biggest challenges facing companies trying to execute account-based marketing (ABM) programs are data quality issues and a lack ...
- How COVID-19 Is Affecting the B2B Exhibition Industry
Nearly three-quarters of organizers of B2B exhibitions say they've had to cancel at least one in-person event because of the ...
- 21 B2B Lead Gen Strategies to Aid Your Marketing Efforts [Infographic]
Consistently generating high-quality leads lies at the heart of an effective B2B marketing strategy, helping to drive revenue and ensure ...
- A 12-Step Checklist for Creating Good Website Content [Infographic]
Creating effective content for a business website is a complex endeavor that requires undertaking everything from audience research and competitive ...
- How Readability and Word Choice Impact E-Commerce Landing Page Conversion Rates
Concise, easy-to-read e-commerce landing pages that use positive language and create a sense of anticipation tend to have better conversion ...
- Programmatic Advertising Trends: Top Tactics, Challenges, and Metrics
Marketers say audience targeting is both the most effective programmatic advertising tactic and the most difficult to execute, according to ...
- Boost Your Sales With Strategic Gifting [Infographic]
Explore how strategic gifting can be leveraged at every stage of the sales funnel to capture attention and express appreciation.
- The Most Essential Skills for Aspiring Marketers
Marketers say data measurement and analysis is the most important skill for aspiring marketers to have, according to recent research ...
- The Most Common SEO Mistakes on Websites [Infographic]
The most common critical search engine optimization (SEO) mistake on websites is missing metatags, according to recent research from Sitechecker.
- COVID-19's Impact on Marketers' Content, Investment, and Targeting Strategies
The COVID-19 pandemic has driven most marketers to shift to creating more social media content and thought leadership content, according ...
- CMO Compensation Trends: Female Sr. Marketers Outearn Male Sr. Marketers
Female senior marketers received a higher base salary and bonus, on average, than male senior marketers in 2019, according to ...
- Are Marketers Friends With Their Coworkers on Social Media?
Most marketers say they are friends with their coworkers on social media, and most also say they have felt left ...
- COVID-19's Impact on Digital Agencies' Revenue and Leads
Two-thirds of digital agencies experienced a decrease in overall revenue because of the COVID-19 pandemic, according to recent research from ...
- The State of Webinars: Length, Engagement, and Feature Trends [Infographic]
Webinar attendees in 2019 typically joined via a desktop computer and watched for just under an hour, according to recent ...
- The Biggest Challenges to Aligning B2B Marketing and Sales Teams
Marketers and salespeople say the biggest challenge to aligning their teams is a lack of good data, according to recent ...
- The 10 Traits B2B Buyers and Managers Value Most in Salespeople
B2B buyers say the trait they value most in salespeople is active listening, and B2B sales managers say the trait ...
- How COVID-19 Affected Email Benchmarks in 19 Industries in Spring 2020
Engagement with email campaigns was up for most industries during the height of the COVID-19 pandemic this spring, according to ...
- Median and Average Landing Page Conversion Rates for 16 Industries
The median conversion rate for business website landing pages across industries is just over 3%, according to recent research from ...
- PR Industry Survey: The Tactics and Skills Rising in Importance
Public relations and communications professionals say analytics and storytelling are the two tactics or skills that they anticipate will increase ...
- Fewer Deals, More Video: How COVID-19 Is Impacting Sales Professionals
Most salespeople say they're facing fewer deals and more missed quotas because of COVID-19, and a majority also say the ...
- Would People Rather Watch an Ad or Share Their Email Address?
Most Americans say they would rather watch a 30-second advertisement in exchange for free content than share their email address ...
- What B2B Buyers Want From Tech Vendors Right Now
Buyers of B2B technology products and services say what they most want right now from vendors is information about how ...
- SEO vs. Google Ads: Which Approach Is More Effective?
Professionals who use search engine optimization (SEO) and Google Ads say both approaches are effective; but, if forced to pick ...
- B2B Decision-Maker Survey: COVID-19's Impact on Marketing, Buying, and Sales
Most B2B companies around the world have already reduced their marketing spend because of the COVID-19 pandemic, according to recent ...
- How COVID-19 Is Impacting Marketers' Branding Strategies
Fully 94% of marketers say the COVID-19 pandemic has had an impact on their brand marketing and content marketing strategies, ...
- Eight Common Campaign Management Mistakes Agencies Make
Agencies say the most common mistakes they make when managing clients' digital advertising campaigns are payment failures, forgetting to turn ...
- COVID-19's Impact on B2B Software Budgets
B2B companies tend to agree that the COVID-19 pandemic will lead them to cut or maintain their software budgets rather ...
- The Most Common SEO Issues Impacting Crawlability and Indexability
Many business websites have key problems such as broken internal links and duplicate title tags that hamper search engines from ...
- Do Marketers Actually Use Customer Feedback to Improve Their Efforts?
Although nearly two-thirds of marketers say they should incorporate customer feedback when creating deliverables, they don't actually do so most ...
- How COVID-19 Is Impacting Business Event Planning
Some 87% of professionals who plan in-person business gatherings such as conferences say they have canceled events because of the ...
- How COVID-19 Is Impacting Marketing Budgets at Enterprise Companies
Marketers at enterprise companies say they plan to shift budget away from in-person conferences and spend more on virtual events ...
- What Top-Performing Sales Negotiators Do Differently
What do top-performing sales negotiators do differently? Do they tend to rely more on certain approaches and tactics than other ...
- 10 B2B Tech Categories Gaining Interest Because of COVID-19
The COVID-19 pandemic has driven big spikes in interest in telemedicine software, electronic signature tools, and web conferencing platforms, according ...
- Advertising During the COVID-19 Outbreak: What Audiences Want
Most people say brands should continue to advertise during the COVID-19 outbreak, but they also say marketers should change the ...
- Why It Takes So Long to Apply Data-Driven Insights to Campaigns
Most marketers say it takes too long to turn data into actionable intelligence, and then too long for that actionable ...
- How COVID-19 Is Affecting Media Consumption and Online Behavior
Some 87% of US consumers and 80% of UK consumers say they are consuming more content across media channels because ...
- Less Creativity, More Efficiency: How Operating Remotely Affects Marketers' Work
Marketers say the shift to remote working spurred by the COVID-19 pandemic is hurting creative collaboration but helping with efficiency, ...
- How COVID-19 Is Impacting Social Media Ad Rates and Engagement
The COVID-19 pandemic has driven down social media advertising rates globally and has also led to a decline in engagement ...
- The Marketing Agency Attributes Clients Value Most
Brand marketers say creativity and responsiveness are the attributes they value most in agencies, according to recent research from Ascend2.
- The Personality Traits of Top Digital PR Influencers
What does the language used in tweets by popular digital public relations influencers reveal about their personalities? Which personality traits ...
- B2B Senior Marketer Survey: The Most Effective Approaches for 2020 [Infographic]
Senior marketers at B2B companies identify the best channel for producing and nurturing leads, the top content type for moving ...
- The Top Challenges Facing Creative Teams That Develop Content
Most members of creative teams that develop content say they're struggling to keep up with the speed they are expected ...
- RFP Benchmarks: How Much Time and Staff Firms Devote to Proposals
Companies devote 24 hours to writing a request for proposal (RFP) and involve seven people in the process, on average, ...
- Top 5 Critical Components of Great Customer Experience
Specialists say among the keys to customer experience success, the top 2 are delivering elegant interactions and providing speedy service.
- Do Most Businesses Have an Overarching Audience Data Strategy?
Most businesses are trying to develop an overarching strategy for their audience data, but few have managed to actually implement ...
- The Content Characteristics of High-Performing Blog Posts
Do top-performing blog posts tend to have certain characteristics in common, such as copy length, headline length, headline type, and ...
- The Average Age and Tenure of C-Suite Executives
Chief marketing officers have the shortest average tenure among C-suite executives at large US companies, followed by chief human resources ...
- How the Fastest-Growing US Companies Are Using Social Media
The fastest-growing companies in the United States are using social media to achieve a wide-range of goals, including to brand ...
- Metrics for Measuring Transactional Email Success
Most brands measure the success of transactional emails by looking at opens, clicks, or the delivery rate, according to recent ...
- Email Benchmarks for 19 Key Industries
The overall email open rate last year across 19 industries was 17%, according to Campaign Monitor. Check out the average ...
- The State of B2B Account-Based Marketing
Account-based marketing (ABM) delivers significant benefits for B2B businesses, but it usually takes time before firms can reap those rewards, ...
- Meet the Parennials (Millennial Parents)
Millennial parents tend to think of technology as a parenting tool and are more concerned about safe content than content ...
- Younger and Wordier: How Gen Z's Search Behavior Is Different
Gen Zers tend to have longer queries and are more likely to use certain words when searching online, according to ...
- Super Bowl Viewers: Demographic, Device, and Ad Trends [Infographic]
The Super Bowl attracts a broad viewership of football fans and nonfans, and it is still watched primarily on televisions ...
- Old Logo vs. New Logo: How Consumers Feel About Six Brand Redesigns
How do people feel about some of the biggest logo changes of last year? Do they like the revamped version ...
- Nine Creative Trends to Watch in 2020 [Infographic]
You should expect to see more Art Deco references, astrological allusions, and flowery visuals in creative projects this year, according ...
- The Top Content Marketing-Related Search Queries and Hashtags
Which terms related to content marketing are searched most on Google? Which hashtags are used most alongside #contentmarketing on Twitter?
- Micro-Influencer Trends: Platform, Format, and Compensation Preferences
Micro-influencers overwhelmingly cite Instagram as their favorite social network for brand-sponsored collaborations, according to recent research from SocialPubli.
- Do Consumers Think Instagram Should Hide Likes?
Most people say they don't have an opinion on whether Instagram should hide likes, according to recent research from The ...
- Marketing Jobs: Firms' Hiring Plans for the First Half of 2020
Most companies plan to add new hires to their creative (i.e., non-technical) marketing teams in the first half of 2020, ...
- The Role Technology Plays in the Lives of Gen Alpha Kids [Infographic]
A mobile device is the favorite toy of 44% of Generation Alpha children, according to recent research from Domain.me.
- B2B Marketers' Plans for 2020: Spend, Objective, and Strategy Trends
Most B2B marketers expect their firm's 2020 marketing spend to be roughly the same as it was in 2019, according ...
- Ethics and Social Media Influencers: What Consumers Expect
Most people are OK with social media influencers' promoting products—as long as the influencers actually use those products, according to ...
- B2B Video Content: Top Goals, Formats, Channels, and Challenges
B2B marketers and salespeople are using video content primarily to build brand awareness, drive lead generation, and educate customers, according ...
- What Consumers Expect From a Brand in Crisis
Consumers expect a brand in crisis to respond quickly, accept responsibility, and communicate from the top, according to recent research ...
- The Most Effective Link-Building Strategies According to SEO Experts
Search engine optimization experts say guest-posting content is the most effective way to grow a website's backlink portfolio, according to ...
- What Hiring Managers Value vs. What Job Applicants Think Matters [Infographic]
Job applicants tend to overestimate the impact of knowing someone at the company during the hiring process, and they underestimate ...
- The Most Annoying Types of People on the Internet [Infographic]
Internet users say multi-level marketers are the third-most annoying type of people online, after trolls and racists, according to research ...
- Brand Posts on Instagram: Engagement and Frequency Trends
The average engagement rate on Instagram posts published by brands has been steadily declining since November 2018, according to recent ...
- How Long Does It Take to Produce a Marketing Email?
Most brands spend more than two weeks producing a marketing email, according to recent research from Litmus.
- Less Facebook, More Snapchat: How Social Media Habits Vary Among Generations
Americans of all ages tend to now use social media daily, but platform preferences vary significantly among the various generations, ...
