Contributed by Ayaz Nanji
- A Social Media Visibility Checklist for B2B Brands [Infographic]
This infographic looks at how B2B brands can adapt their social media approaches to focus on ideal customer profiles (ICPs) ...
- Why SMBs Hire Marketing Agencies
Which marketing tasks do SMBs outsource most to marketing agencies? What proportion of SMBs use at least one marketing agency? ...
- The Remarkable Growth of Reddit's Ad Revenue
Reddit's global advertising revenue is projected to grow 50% year over year in 2025, according to recent research.
- AI and the Future of B2B Marketing [Infographic]
Some 97% of B2B marketing leaders say they're excited about incorporating AI into their strategies, according to recent research.
- How Americans Use Social Media [Infographic]
Some 43% of Americans consume content on social media without interacting (liking, commenting, etc.) or creating their own posts, according ...
- Three Major Disconnects Between Enterprise CMOs and CEOs
CMOs and CEOs at enterprise companies are increasingly disconnected over the definition of marketing, comfort with modern marketing, and measuring ...
- How Generative AI Is Impacting Search Behavior
People age 18-24 are now using generative AI tools, such as ChatGPT, nearly as often as Google to search for ...
- Six LinkedIn Tips for Creatives [Infographic]
LinkedIn can be a powerful tool for creatives to attract new job opportunities, showcase interesting work, and grow audiences.
- How Tech, Especially AI, Is Transforming Enterprise IT Networks [Infographic]
A major IT infrastructure shift is underway, with technologies like AI assistants and agents transforming what businesses need from their ...
- B2B Enterprise Marketing Budget Trends for 2025
What percentage of revenue are B2B enterprises devoting to marketing? What share of marketing budgets are going to personnel? How ...
- The Changing Interests and Social Media Habits of 12-15-Year-Olds
People age 12-15 express more interest now in technology, fashion, beauty/makeup, and podcasts than those age 12-15 did in 2021, ...
- What Are TikTok Brand Consideration Ads? [Infographic]
This infographic covers TikTok's new campaign objective, which is designed to help brands grow their mid-funnel audience pool based on ...
- Four Misconceptions That Stall B2B Pipeline Growth [Infographic]
This infographic explores a "clarity gap" in which effective B2B marketing execution is being hampered by misconceptions in four key ...
- How Much Can AI Tools Accelerate Marketing Growth?
Most North American marketers say AI-powered tools could significantly accelerate their firm's marketing growth, according to recent research.
- Marketing Agency Pricing and Cash Flow Trends for 2025
Nearly all marketing agencies are raising their prices by at least a little bit this year, according to recent research.
- 59 'Big Idea' Thought Starters [Infographic]
This infographic provides prompts around various areas, such as value, mission, and humor, to help you home in on your ...
- SEO Principles: A Guide for Beginners [Infographic]
This infographic provides an overview of key SEO principles such as webpage optimization, search engine rankings, and keyword research.
- What Influencers Want From Brand Partners
Social media influencers say the top thing they look for in a brand partner is alignment on values, according to ...
- How CMOs Are Approaching Generative AI
Chief marketing officers are increasingly optimistic, confident, and curious about generative AI, according to recent research from BCG.
- Six Social Media Tips for Introverts [Infographic]
This infographic looks at how introverts can show up on social media without burning out.
- Top 10 Favorite Creator-Led Brands [Infographic]
Which brands led by celebrities and social media creators do people love most? To find out, researchers surveyed 1,000 shoppers ...
- The State of Hybrid Work
Some 45% of full-time professionals now have a hybrid work arrangement, down from 62% in 2022, and 46% say their ...
- Eight Less Traditional Ways People Are Using AI at Work
Today's workers are turning to AI set goals, talk through problems, do financial planning, evaluate job performance, better understand colleagues, ...
- The 25 Most Valuable Global Brands in 2025 [Infographic]
Apple is the most valuable brand in the world in 2025, with a brand value of nearly $1.3 trillion, according ...
- Five Strategies of Business With Standout Productivity Growth [Infographic]
Businesses that undergo big jumps in productivity (value added per worker) tend to make one or more of five key ...
- How Happy Are US Small Business Owners?
Most 53% small business owners say they are much happier now compared with when they worked for someone else, and ...
- How AI Is Impacting Account-Based GTM Programs
How is AI being used in account-based go-to market (GTM) programs? How will AI impact these programs in the future? ...
- Why Millennials and Gen Z Make Good B2B Marketing Leaders [Infographic]
Which unique experiences and strengths make Millennial and Gen Z professionals good B2B marketing leaders?
- 10 LinkedIn Lead Gen Stats B2B Marketers Should Know [Infographic]
Nearly half of LinkedIn users are age 25-34. That's one of the stats covered in this infographic that B2B marketers ...
- IT Services Marketing: Channel and Budget Trends
Which marketing channels are most effective for IT services companies? Which channels are most disappointing? Which channels do marketers plan ...
- What B2B Salespeople Want From Their CRM
Which factors are most important to B2B sales teams when choosing a CRM? What are salespeople's biggest complaints with their ...
- Five Social Media Ad Trends Shaping 2025 [Infographic]
This infographic covers five key social media ad shifts that marketers should be watching, and it explains which industries each ...
- The Global Web Traffic of Search Engines vs. AI Chatbots [Infographic]
This infographic compares the global Web traffic for the top 10 search engines with the global Web traffic of the ...
- The Email Habits of Gen Z Workers
Despite the availability of other tools like messaging, email is Gen Z's top choice for workplace communication, according to recent ...
- The Most Valuable, Fastest-Rising, and Strongest B2B Brands
Which B2B brands have the highest brand value in 2025? Which have the strongest perceived brand equity? To find out, ...
- The State of B2B Pipeline Growth in 2025 [Infographic]
This infographic looks at the top pipeline growth challenges facing B2B marketers, six common characteristics of high-performing revenue marketing teams, ...
- How AI Is Being Used in HR [Infographic]
Which human resources tasks does AI make easier? Which ones is it not ready to handle? How do employees feel ...
- The State of SMS Marketing in the US
Fully 84% of consumers in the United States say they've opted in to receive texts from at least one business, ...
- How to Avoid Martech Implementation Failures
What are the most common challenges that businesses face with martech implementations? What can teams do differently to avoid unsuccessful ...
- The 20 Companies With the Best Reputations in the US [Infographic]
Trader Joe's, Patagonia, and Microsoft are the companies with the best reputations among consumers in the United States, according to ...
- Eight Useful ChatGPT Prompts for Marketers [Infographic]
This infographic covers ChatGPT prompts that marketers can use to generate content for nine common situations.
- How Market Researchers Are Using Generative AI
Some 62% of market researchers say their team is now using generative AI tools, up 23 percentage points from 2024, ...
- The Creative Services Most (And Least) in Demand
Creative professionals say they expect demand for video production, motion graphics, and creative strategy services to increase most, according to ...
- 18 Industries That Could Reshape the Global Economy [Infographic]
Which high-growth, dynamic industries could transform the business landscape in the coming years?
- How to Be a Great Storyteller [Infographic]
This infographic explores why storytelling matters, the elements of a great story, seven steps to becoming a great storyteller, advice ...
- The Decline in Ad Spend on Professionally Produced News Content
Global ad spend on professionally produced news content will fall to $32.3 billion this year, a 33% decrease from 2019, ...
- The Top Challenges Facing Senior Marketers in 2025
What are senior marketers struggling with the most? Which challenges are growing in importance? To find out, researchers polled 281 ...
- Uncertainty Is Fueling a Drop in US Employee Confidence [Infographic]
Many employees in the United States feel uncertain about the economy and are not confident in the short-term business outlook ...
- The State of the Global Workforce: Disengaged and Struggling [Infographic]
This infographic looks at global worker trends across employee engagement, life evaluation, daily emotions, and job satisfaction.
- How Geopolitical Tensions Are Impacting B2B Marketing Spend
Most B2B marketers in the US and Europe are concerned about geopolitical tensions and they are adjusting their budgets because ...
- The State of SEO Jobs: Hiring, Salary, and Skill Trends
What were the seniority levels of search engine optimization job openings posted last year? How much did they pay? Were ...
- The Top Social Media Influencers by Industry [Infographic]
Which influencers with content related to specific industries have the highest follower counts? To find out, researchers examined December 2024 ...
- Which US Jobs Are Using Generative AI the Most? [Infographic]
Which occupations in the United States are turning to generative AI tools the most for work tasks? To find out, ...
- Are AI Customer Experience Agents Helpful?
Do people find AI agents helpful for customer service? Do they feel that AI agents understand their needs accurately? To ...
- The State of B2B Influencer Marketing in 2025
How do B2B marketers plan to improve their influencer marketing strategies this year? Which influencer content types are delivering the ...
- How AI Is Impacting Workers' Jobs [Infographic]
Some 62% of professionals who use AI tools at work say these solutions have saved them time and 58% say ...
- What's the Difference Between SEO, AEO, and GEO? [Infographic]
This infographic covers what SEO, AEO, and GEO are, the key factors that influence each optimization strategy, and who each ...
- The Key Drivers of Brand Reputation
People in the US say the top things that matter to them when considering a brand's reputation are that it ...
- What Grade Would CEOs Give Their CMO?
Fully 71% of CEOs say they would give their CMO's performance a grade of "A" or "B," according to recent ...
- How and Why GenAI Exceeds Expectations in Marketing [Infographic]
Generative AI exceeds expectations in 27% of marketing use cases—more than in any other business domain, according to research from ...
- What Are LinkedIn Accelerate Campaigns? [Infographic]
This infographic from LinkedIn looks at how AI-powered Accelerate ad campaigns work and how they can compliment your current strategies.
- The Top Generative-AI Risks Facing Businesses
Business professionals say the top generative AI-related risks that they're trying to mitigate at their firms are related to inaccuracy ...
- The Backgrounds and Tenures of Fortune 500 C-Suite Executives
Are most Fortune 500 C-suite executives internal or external hires? What is their average job tenure? How diverse is the ...
- 14 Tips for Creating Website Content That Works [Infographic]
How can you develop content for your business site that helps you accomplish your goals?
- Tips for Succeeding With Remote Job Interviews [Infographic]
This infographic covers how to set yourself up for success when interviewing remotely for a job.
- How Successful Is AI-Generated Content for Marketers?
Fully 64% of marketers say the content they create with the use of generative AI is as successful or more ...
- B2B Webinar Benchmarks: Conversion, Attendance, and Personalization Trends
How effective are B2B webinar registrations, content hubs, and landing pages in driving action? What share of attendees join on-demand ...
- How Much Time People Spend on the Most Popular Websites [Infographic]
How much time do people spend per session on the most visited websites? To find out, researchers at Visual Capitalist ...
- The Top Marketing and Sales LinkedIn Skills on the Rise [Infographic]
This infographic looks at the top 10 LinkedIn skills on the rise in the US for marketers, media and communications ...
- The 50 Most Popular Generative AI Apps and Web Products
ChatGPT is the most popular generative AI mobile app as well as the most popular generative AI Web product, according ...
- The State of Marketing and Sales Alignment in 2025
Most marketers and salespeople say they are aligned with their counterparts in the other department—but most also say they think ...
- Five Ways to Hone Your LinkedIn Content Strategy in 2025 [Infographic]
This infographic explores five key LinkedIn content areas that marketers should consider focusing on this year.
- Eight Key SEO Tips for Blog Posts [Infographic]
This infographic covers eight essential SEO tips to get your blog ranking as high as possible in online search results ...
- The Top Marketing Challenges That New SMB Owners Face
Most SMB owners say customer acquisition was the biggest marketing challenge they faced in their first year of operating their ...
- How Marketing Decision-Makers Evaluate Software Vendors
What are the top things marketing-decision makers value when selecting software vendors? Which sources of information do they turn to ...
- How to Work Smarter on Social Media [Infographic]
This infographic covers eight key ways to reduce the amount of effort needed to execute a successful social media strategy.
- B2B Email Marketing Stats You Need to Know for 2025 [Infographic]
This infographic covers general B2B email insights as well as insights specifically related to email subject lines, email segmentation and ...
- B2B Marketing Automation in 2025: Budget, Goal, and Focus Area Trends
Most B2B marketers say they plan to moderately increase their spend on marketing automation in 2025, according to recent research.
- How ChatGPT Is Evolving as a Search Platform
Has ChatGPT been sending traffic to external sites? Are people enabling the platform's SearchGPT feature? Does search intent tend to ...
- Building a Strong LinkedIn Profile: The Basics [Infographic]
The infographic provides advice on what to consider across six key areas of your LinkedIn profile: the photo, headline, about ...
- The Top Indicators of Marketing Vitality [Infographic]
What are the top drivers of marketing vitality—success against key performance indicators—in 2025? To find out, researchers analyzed data from ...
- How American Workers Feel About AI in the Workplace
Most workers in the United States say that AI has made their jobs easier and they are not yet worried ...
- B2B In-Person Event Trends for 2025
Organizers and attendees alike expect 2025 to be a big year for in-person B2B events, according to recent research.
- Why It's Crucial to Have Good B2B Data [Infographic]
B2B marketers and salespeople know that having high-quality data is important. But why exactly does it matter so much?
- How Radio Stations Make Money [Infographic]
Although most radio stations get the bulk of their revenue from on-air advertisements, that's typically not their only income stream.
- Which AI-Driven Tactics Have Been Most Effective for Marketers?
Marketers say content creation and enhancement has been the AI-driven tactic that's been most effective for their organization, according to ...
- The Messaging Themes That Work Best in B2B Prospecting Emails
Which messaging tones and themes in B2B prospecting emails are associated with higher lead rates? To find out, researchers analyzed ...
- The Future of Personalized Marketing Content [Infographic]
Marketers predict the top personalized content trends in 2025 will be AI-powered recommendations and AI-powered visuals, according to a recent ...
- Truth or Myth? What Americans Believe About AI [Infographic]
Do Americans think artificial intelligence will take human jobs? That it could cause harm? That it's capable of creativity? To ...
- The Slow But Steady Increase in Podcast Ad Spend
Global podcast ad spend is expected to top $5 billion in 2025, according to recent research from WARC.
- Are Marketers Ready to Adapt Their Search Strategies for Generative AI?
Are senior marketers prepared to adapt their search strategies for generative AI search platforms and assistants? To find out, researchers ...
- The Most Lucrative Freelance Design and Short-Form Content Skills [Infographic]
Web design is the freelance design skill with the highest average hourly rate, and social media creation is the short-form ...
- The Top 50 Podcasts in the United States [Infographic]
"The Joe Rogan Experience" was the most popular podcast among weekly listeners in the United States in the fourth quarter ...
- The State of 'Revenge Quitting' in 2025
More than a quarter of full-time employees expect there will be "revenge-quitting"—resignations because of workplace frustrations—at their companies this year, ...
- Which Content Tactics Make People Unsubscribe From Brands?
People say the top content type that makes them more likely to unsubscribe from brand marketing is repeated promotions for ...
- The Social Media Funnel Explained [Infographic]
Why does mapping your social media strategy to the funnel matter? And how can you adapt your tactics to each ...
- The Incredible Scale of AI Capital Investments by Big Tech [Infographic]
Five tech companies are projected to make a whopping $234 billion in AI capital investments this year alone, according to ...
- Can AI-Written Blog Posts Rank Well on Google Search?
Do AI-generated blog posts perform similarly to human-written blog posts on Google Search? To find out, researchers analyzed the search ...
- How Do Marketers Learn About New Marketing Agencies?
Word-of-mouth is the top way that marketers hear about new marketing agencies, according to recent research.
- Are Google's AI Overviews Good or Bad for Brands? [Infographic]
Are Google's AI Overviews—the automatically generated answers that now appear for many search results—good or bad for brands? Both, according ...
