Contributed by Ayaz Nanji
- 21 Must-Know Instagram Facts for 2021 [Infographic]
Did you know that 25 million businesses are on Instagram and that Photo Ads receive the most marketer spend on ...
- New Channels, Better Targeting: How B2B Tech Marketing Is Changing
Most B2B tech and telco marketers say their firm plans to increase the number of marketing channels in its media ...
- RFP Benchmarks: Time, Staffing, and Win-Rate Trends
Firms spend 23 hours writing a response to a request for proposal (RFP) and involve nine people in the process, ...
- Six Tips for Measuring Your LinkedIn Ad Campaigns [Infographic]
How can you ensure you're getting a full view of your LinkedIn ad campaign performance and gaining the insights you ...
- Nine Tips for Creating SEO-Friendly Content [Infographic]
How exactly can you develop content that will rank well on search engine results pages? This infographic offers nine ...
- How IT Buyers' Researching Behaviors Changed in 2020
The COVID-19 pandemic led IT buyers to spend more time learning about tech solutions last year and also led more ...
- The Most Important Email Marketing Optimizations
Marketers say enhancing personalization, testing designs, and using welcome/thank you automated messages are among the most important email marketing optimizations, ...
- What B2B Marketers Need to Know About LinkedIn [Infographic]
Did you know that LinkedIn is responsible for 80% of B2B leads generated by social media? That's one of the ...
- Web Design Stats and Trends for 2021 [Infographic]
Did you know that users take 0.05 seconds, on average, to form an opinion about a website—and 94% of those ...
- Do B2B Marketing and Sales Teams Cooperate Effectively?
B2B salespeople are much more likely than B2B marketers to say their company's sales and marketing teams cooperate effectively, according ...
- 2021 B2C Content Marketing Benchmarks, Budgets, and Trends
Most business-to-consumer (B2C) content marketers say their organization made quick and effective changes in response to the COVID-19 pandemic, and ...
- How to Stop Procrastinating and Become a Joyful Writer [Infographic]
Why do writers procrastinate? Often, they chalk it up to a lack of discipline that can be overcome with willpower. ...
- Nine Stats Marketers Should Know About the Big Game [Infographic]
How will Super Bowl LV be different from past big games? What key shifts in behavior should marketers be watching?
- COVID-19's Impact on B2B Tech Marketers' Channel Strategies in 2021
B2B tech marketers say webinars, SEO, and email are the three channels that have grown most in importance because of ...
- Meet the BETAs: A Profile of Younger B2B Decision-Makers
B2B decision-makers under age 40, often tech natives, tend to blur work-life boundaries, seek continual self-evolution, and expect brands to ...
- 10 Social Media Trends Marketers Should Be Watching [Infographic]
Which social media shifts should marketers be watching closely in 2021? This infographic explores key trends that could have a ...
- Tips for Building Career Resilience [Infographic]
"Career resilience" is the ability to adapt to the ever-changing demands of the job market. How do you build this ...
- How the Pandemic Has Affected Account-Based Marketing
The COVID-19 pandemic has led many B2B marketers to shift their account-based marketing (ABM) objectives and tactics, according to recent ...
- The Pandemic's Impact on B2B Marketers' Pipelines and Budgets
Most B2B marketers say the COVID-19 pandemic has led to a decrease in Marketing-created pipeline of leads, and most also ...
- Five B2B Customer Engagement LinkedIn Strategies for 2021 [Infographic]
How can B2B marketers strategically engage their customers this year? Here are five key customer engagement strategies that can set ...
- Interest in Marketing Tactics Based on Search Volume [Infographic]
Search volume for a range of marketing tactics increased between January 2019 and October 2020, according to recent research from ...
- The Content Habits and Preferences of Engineers
Engineers place the most value on information-heavy content, such as datasheets, case studies, and whitepapers, when making purchasing decisions about ...
- What Persuades Buyers to Try New B2B Tech Vendors and Products?
Many buyers are hesitant to try new B2B tech vendors and products, but they can be persuaded to do so ...
- Seven Typography Design Trends for 2021 [Infographic]
What's old will be new again in typography during 2021. The Word Counter predicts that classic looks such as serif ...
- The Great SEO Question: Is Backlinking Dead? [Infographic]
A recent infographic from DirJournal explores why link signals still matter for search rankings, what makes a link "good" according ...
- The Biggest Frustrations of Content Managers [Infographic]
Content managers say the top challenges they face with their jobs are getting quality content and dealing with a lack ...
- The Most Impactful Emerging Marketing Technologies
Marketers say real-time marketing, analytics, and artificial intelligence (AI) are the three emerging technologies that will have the most impact ...
- How to Perform a Social Media Competitive Analysis
A well-structured social media competitive analysis can reveal a host of useful insights, including what types of content your rivals ...
- 11 Email Design Trends to Watch in 2021
Ready for lots of bold typography, textured illustrations, and muted colors in marketing emails this year?
- The Top Barriers to Creating Great B2B Content
Marketers say the biggest barriers to developing great B2B content are shifting internal priorities and interference during the creation process, ...
- CMO Predictions for 2021 [Infographic]
Empathy, creativity, and connectivity will ignite purpose-driven experiences in 2021, according to chief marketing officers (CMOs).
- The Top 20 Content Marketing Hashtags, Topics, and Searches
What were the most popular hashtags, topics, and search queries related to content marketing in 2020? To find out, SEMrush ...
- Seven Resolutions Managers Can Make for 2021 [Infographic]
Considering all the changes and disruptions of 2020, it's often been difficult for managers to focus on how their staff ...
- What Digital Marketing Execs Want to Improve in the Year Ahead
Senior digital marketers say their top areas for capability improvement in the year ahead are personalization, performance, and segmentation, according ...
- Why Digital Marketers Should Be Targeting Gen X and Baby Boomers
The COVID-19 pandemic has accelerated online engagement by Gen X and Baby Boomers, making those cohorts more valuable than ever ...
- 10 Facebook Trends to Watch in 2021 [Infographic]
What will the Facebook focus on in the year ahead? Which current and new experiences should marketers be paying close ...
- 21 Tips to Improve Your Email Marketing [Infographic]
How can you boost the effectiveness of your email marketing efforts? This infographic explores four key areas and provides 21 ...
- What's Next for Remote Work?
Remote work will be here to stay post-pandemic, but more likely in advanced economies and in higher concentrations among workers ...
- The State of Enterprise Customer Journey Mapping
Most enterprise companies do not yet have customer journey maps in place, but more than half are building them or ...
- What Does a Copywriter Do? [Infographic]
What does a copywriter do exactly? The answer is both less confusing and more complex than you might think. This ...
- 15 Career Lessons From Successful Founders [Infographic]
Want career lessons from successful company founders such as Dave Thomas of Wendy's, Mark Zuckerberg of Facebook, Elon Musk of ...
- The State of Healthcare Content Marketing
Most healthcare marketing executives say the COVID-19 pandemic has affected their content marketing strategy but it has not changed their ...
- The Biggest Benefits of Marketing Revenue Attribution
Marketers say revenue attribution enables better decision-making and helps to align teams, according to recent research from Ascend2.
- How to Become a Better B2B Cold-Caller [Infographic]
The idea of cold-calling prospects has put a chill in the heart of many a B2B salesperson. But you can ...
- Are Host-Read Podcast Ads More Effective?
Host-read podcast ads tend to be more effective in driving recall and other lift metrics, according to recent research from ...
- The Most Popular Email Clients in 2020
Apple iPhone and Google Gmail are the two most popular clients for opening emails in 2020, according to recent research ...
- Instagram in an Instant: Understanding the Social Network [Infographic]
Over the past decade, Instagram has become one of the most popular social networks in the world, increasing its user ...
- Five Tips for Negotiating a Better Salary [Infographic]
For many people, the prospect of trying to negotiate for a higher salary sparks discomfort or even fear. However, making ...
- The Information Sources B2B Tech Buyers Most Rely On
B2B buyers say they rely on product demos and vendor websites most when evaluating potential technology purchases, according to recent ...
- The ROI Dilemma Marketers Face With Programmatic Advertising
Marketers say they face a key measurement dilemma with programmatic advertising: Their bosses want a clear sense of how media ...
- Eight Emerging Design Trends for 2021 [Infographic]
Are you ready to see lots of maximalism, responsive clutter, and technodystopia in digital design and graphic design next year?
- Inbound vs. Outbound Lead Gen: A Visual Comparison [Infographic]
Inbound and outbound marketing can both be valuable strategies for generating leads and driving sales.
- The Brands Americans Feel Most Intimately Connected to During COVID-19
Apple, Amazon, and Google are the major brands people in the United States have felt most intimately connected to during ...
- COVID-19's Impact on B2B Martech Budgets
Most marketers say the COVID-19 pandemic has had an impact on their firm's marketing technology (martech) budget, according to recent ...
- Buyer Personas Demystified: Seven Steps to Success [Infographic]
Most marketers know that creating buyer personas can be a highly effective way to better target marketing efforts and drive ...
- Five Tips for Avoiding Decision Fatigue During a Job Search [Infographic]
Online platforms have made it easier than ever for job seekers to learn about open positions and apply for them. ...
- The 25 Most Valuable Global Brands in 2020
The world's five most valuable brands in 2020 are all technology companies, according to recent research from Interbrand.
- The Anatomy of a Popular YouTube Thumbnail Image
Thumbnail images for popular YouTube videos tend to be colorful, to feature human faces, and to contain text, according to ...
- How to Find and Hire Social Media Influencers [Infographic]
How do you know which influencers to work with? And what's the process for hiring influencers? A recent infographic from ...
- The State of In-House Programmatic Advertising [Infographic]
Programmatic advertising has progressed dramatically over the past decade, going from an experimental tactic to common practice.
- Why Employees Don't Focus on the Customer Experience
Executives say poor integration across teams is the biggest reason employees don't engage in the customer experience, according to recent ...
- Do Most B2B Marketers Gate Content?
Nearly two-thirds (64%) of B2B marketers say they rely on content gating in order to capture the contact details of ...
- Five Ways to Incorporate LinkedIn Stories Into Your Marketing [Infographic]
In 2020 LinkedIn finally hopped on the stories bandwagon, rolling out the content format worldwide in October. How can marketers ...
- How to Foster Well-Being While Working Remotely [Infographic]
The pandemic has been a challenge for many people, with 53% of US adults reporting that COVID-related stress has negatively ...
- The Most Effective Link-Building Tactics According to SEO Pros
Search engine optimization (SEO) professionals say content creation and outreach is the most effective tactic for link building, according to ...
- The Social Networks Used Most by B2B Marketers
LinkedIn is the social network that B2B marketers use most and it is also the social network that B2B marketers ...
- The Three Key Types of Influencer Marketing Campaigns [Infographic]
Influencer marketing, often thought of as a single strategy, encompasses a variety of campaign stratagems.
- How Marketers Can Succeed With Instagram Stories [Infographic]
Instagram Stories and Stories ads are viewed by millions of people every day. However, figuring out how to engage and ...
- The World's 50 Most Influential CMOs in 2020
Phil Schiller of Apple was the most influential chief marketing officer (CMO) in the world this year, according to recent ...
- B2B Conversational Marketing: What Customers Want
B2B customers want conversations with brands to be accurate and fast, and most say they will stop using communication channels ...
- Staff Compensation Trends Amid COVID-19 [Infographic]
Most employers (88%) are worried about retaining valued staff amid COVID-19, according to a recent survey of senior managers conducted ...
- Six Key Metrics for Measuring Online Event Success [Infographic]
When you hold an online event, getting through promoting and hosting it can feel like a big win. But you ...
- How the B2B Purchase Process Has Changed in 2020
The COVID-19 pandemic has led many B2B firms to lengthen their purchase cycles and to expect more personalized attention from ...
- How Marketing and Comms Can Team Up on Earned Media [Infographic]
When attempting to execute a successful earned-media strategy, it is hugely beneficial for a firm's marketing and communications teams to ...
- Retargeting on LinkedIn: What B2B Marketers Need to Know [Infographic]
Retargeting on LinkedIn can help boost campaign efficiency for B2B advertisers, since the platform is widely used by professionals. So, ...
- 2021 Salary Guide: Pay Forecasts for Marketing, Advertising, and PR Positions
The median starting salary for a corporate chief marketing officer in the United States is expected to be $165,000 in ...
- Google Searches 2020: Trending and Popular Keywords
The top trending Google search term in 2020 in the United States was "stimulus check," according to recent research from ...
- Effective Content Types for Each Stage of the Buyer's Journey [Infographic]
This infographic from Spear and Uberflip explores effective content types for each stage of the sales funnel (early, mid, late) ...
- How 'EAT' Helps Businesses Succeed on Google Search [Infographic]
It's no secret that Google's search engine seeks to surface high-quality content to its users. However, determining exactly what signals ...
- Event-Industry Professionals' Views on In-Person Events Right Now
Most event planners and other industry professionals say they would not feel comfortable attending an indoor event right now—even at ...
- US B2B Digital Advertising Forecast for 2020-2021
The COVID-19 pandemic has driven many B2B firms in the United States to boost spend on digital advertising in 2020, ...
- 11 Signs B2B Marketing and Sales Teams Need a CRM [Infographic]
How can B2B firms tell when it's finally time to invest in a customer relationship management (CRM) system? The signs ...
- How to Close a Sale: 12 Tips for Success [Infographic]
Salespeople and marketers have long been told that to succeed it is essential to ABC: Always Be Closing. But what ...
- Facebook Ad Benchmarks: CPM, CPC, CTR, and Objectives Trends
The average CPM for advertising delivered via Facebook Ads Manager has been steadily rising since March, according to recent research ...
- The 'Purpose Gap' Facing Many B2B Brands
Most B2B professionals say it is important for their brand to have a clear purpose, yet few have embedded a ...
- A Guide to Effectively Qualifying B2B Leads [Infographic]
Effective lead qualification—the process of scoring prospects to determine how well they fit the profile of a valuable customer likely ...
- How to Ask Great Questions at Work [Infographic]
Asking the right questions at work is essential to learning information, building bonds with managers and colleagues, and getting noticed ...
- What Workers Want From Their Employers Right Now
As people confront the "new normal" brought about by the COVID-19 pandemic, their top asks of their employers are to ...
- Four Marketing Approaches That Differentiate Successful B2B Brands
B2B firms that outperform the competition are more likely to focus on long-term marketing goals, test their marketing programs beyond ...
- Marketing Experts Reflect on Their 2020 Predictions [Infographic]
How do marketing experts feel about their 2020 soothsaying in light of the COVID-19 pandemic? To find out, PAN Communications ...
- Webinars vs. Podcasts: Are You Making the Right Choice? [Infographic]
Webinars and podcasts can be effective ways to engage audiences, though each format has pros and cons that can make ...
- Listen While You Work: The Media Habits of Remote Employees
Three-quarters of people who work from home say they regularly listen to music during office hours, according to recent research ...
- The Essential Qualities B2B Brands Look for in Influencers
B2B marketers say the most essential qualities they look for when choosing which influencers to work with are audience relevance ...
- 10 Email Marketing Do's and Don'ts for Campaign Success [Infographic]
Email is one of the most well-established digital channels, yet many marketers continue to make common mistakes.
- Why Website Load Time Matters in 2020 [Infographic]
Most marketers know that having a speedy website matters. But just how important is site load time?
- How Committed Are Big Advertisers to Content Marketing?
The proportion of major advertisers that say they are strongly committed to content marketing has doubled over the past two ...
- Survey of Enterprise CMOs: COVID-19's Impact on Budgets and Tactics
Many CMOs at large companies are facing budget cuts because of the COVID-19 pandemic, but most expect the economic climate ...
- The Stunning Amount of Data Generated Online Every Minute [Infographic]
As Internet penetration daily increases and more facets of day-to-day life expand into digital channels, the scale of data being ...
- The B2B Marketing and Sales Relationship in the Age of ABM [Infographic]
The account-based marketing (ABM) approach, in which organizations focus on best-fit accounts (rather than individuals as standalone leads), requires close ...
- The 10 Most Valuable Global Brands in 2020
Four American tech companies have the world's most valuable brands this year, according to recent research from BrandZ.
