Contributed by Ayaz Nanji
- Why People Follow (And Unfollow) Brands on Social Media
Consumers say the main reasons they follow brands on social media are to learn about products/services and to be entertained, ...
- Rate Card: How Much Social Influencers Charge Brands
How much are influencers charging brands to post content to social media? How do these rates vary by follower count, ...
- Do Marketers Take Enough Creative Risks?
Most marketers believe that their team does not take enough creative risks, according to recent research from The Creative Group.
- The State of Marketing Automation in 2019 [Infographic]
Although the use of marketing automation is increasingly widespread, most businesses say they still need to improve their capabilities in ...
- Is the Fight Against Bot Ad Fraud Succeeding?
Here's some good news for marketers: The amount of advertising spend lost to online bot fraud is declining, according to ...
- The Top Characteristics of Successful SMB Leaders
Leaders of small and midsize businesses say the top personal characteristics necessary for running a successful firm are self-discipline, people ...
- The Online Platforms With the Greatest Amount of Offensive Content [Infographic]
Consumers say Facebook and YouTube are the online platforms with the greatest amount of offensive content, according to a recent ...
- The Top Influencers on Pinterest [Infographic]
What are the most popular accounts on Pinterest? Which topics and subtopics do these accounts tend to cover? How frequently ...
- Agency Pricing Trends for Paid Search Services
Agencies are increasingly charging clients for paid search services based on a percentage of spend, according to recent research from ...
- Game of Time: How to Slay Productivity-Killing Dragons [Infographic]
What can professionals do to make the most of their time at work? Which approaches, tips, and tricks help to ...
- The Most Effective Marketing Technologies
Marketers say that among different types of marketing technologies, automation/email/CRM products are the most effective, according to recent research from ...
- Social Media Use in 2019: Platform, Visit, and Age Trends
The steady growth in the share of US adults who use social media appears to have plateaued, according to recent ...
- The Most In-Demand Content Marketing Skills
Which hard and soft skills in content marketing are most in demand by employers? How does demand for those skills ...
- The Most Annoying Things About Brands' Content
What annoys consumers most about content from brands? Which experiences frustrate people most when consuming content, in general? Adobe surveyed ...
- Brands Teens Like: Top Clothing, Social Media, and Video Brands [Infographic]
Which brands are the most popular with teens in the United States? Nike, Amazon, Netflix, YouTube, Snapchat, and Instagram are ...
- Email Spam Benchmarks for 27 Industries
What proportion of emails sent by marketers ends up in consumers' spam folders? What proportion is flagged as spam. What ...
- How Marketers Vet Social Media Influencers
Most marketers say they now have a process in place to vet social media influencers, according to recent research from ...
- The Six Most Popular Digital Marketing Channels With Small Businesses
Social media, websites, email, SEO, videos, and content are the most popular digital marketing channels and tactics with small businesses, ...
- The B2B Content Types Marketers Are Most Bullish About
Most B2B marketers expect to ramp up their production of social media, website, and video content in the next 12 ...
- What Consumers Associate With the Apple, Facebook, and Google Brands
How do consumers view top tech brands? Which words and sentiments do they associate with Apple, Facebook, and Google?
- The Most Difficult B2B Marketing Jobs to Hire For
B2B firms say the most difficult marketing roles to find qualified candidates for are those that involve analytics, operations, and ...
- Page-Speed Benchmarks: Are Brand Sites Fast Enough?
Most brand sites don't meet the page load-time speeds recommended by Google, according to recent research from Unbounce.
- What CMOs Are Focusing On in 2019 [Infographic]
Senior marketers say improving go-to-market processes and digital marketing capabilities are top priorities for 2019, according to recent research from ...
- How Concerned Are Consumers About Online Privacy?
More than three-quarters (76%) of consumers in the United States say they are now moderately or significantly concerned about online ...
- The State of Marketing Skills in 2019
Marketers at large firms and at digital-focused companies are perceived by executives to have better marketing skills compared with marketers ...
- The Company Behaviors That Employees Won't Tolerate
Some 8 in 10 workers (79%) say they would not accept a job with a higher salary from a company ...
- The Top Challenges Facing In-House Creative Teams
Less than half of those who work on in-house creative teams say morale in their group is high, according to ...
- The Most Unacceptable Office Communication Habits and Manager Behaviors
Workers say the most unacceptable communication habits at the office are using a speakerphone in shared spaces, gossiping, using all ...
- The Key to Effective Direct Mail Marketing
Consumers find direct mail marketing valuable as long as the materials come from brands they are interested in and/or categories ...
- An Analysis of 912 Million Blog Posts: Length, Link, and Share Trends
Do longer blog posts tend to garner more backlinks and social shares compared with shorter blog posts? Does headline length ...
- B2B Tech Marketing in 2019: Budget, Content, and Strategy Trends
Most marketers who work for B2B technology firms expect their budgets to grow or stay the same this year, according ...
- Is Workplace Competition Good for Marketers? [Infographic]
Most marketing and advertising senior managers say a bit of competition in the workplace among employees is good, but that ...
- Do Marketers Think Their Strategies Are Successful?
Most marketers think that their marketing strategy is somewhat successful in achieving its primary objectives but that it's not best-in-class, ...
- The Optimal Sales Cadence: Frequency and Duration Benchmarks
How many times should salespeople contact prospects? How long should outreach last? What is the optimal spacing between contact attempts? ...
- What B2B Firms Get Wrong About Thought-Leadership Content
B2B vendors that create thought-leadership content tend to underestimate the impact of these pieces and overestimate their quality, according to ...
- The 20 Biggest Winners on Google Search Last Year
YouTube and Amazon were the sites that made the biggest gains in organic search engine visibility last year, according to ...
- How Important Are Online Reviews for Local Businesses?
Consumers, especially younger ones, are becoming increasingly reliant on online reviews to assess local businesses, according to recent research from ...
- The Local Search Factors That Matter Most
Many marketers say succeeding on local search often simply comes down to a business's location, according to recent research from ...
- What Workers Want Most From Employers
Workers say what they want most from employers is to be compensated and treated fairly, according to recent research from ...
- Super Distracted: What Consumers Do During the Super Bowl [Infographic]
Many consumers do not devote their full attention to what's happening on the field while the Super Bowl is on, ...
- Groundhogs, Coffee, and Oktoberfest: Top-Performing Unconventional Email Themes
Which unconventional email themes—campaigns revolving around things like nontraditional holidays and special events—performed best for marketers in 2018?
- Do US Consumers Want GDPR-Like Data Protection Rights?
Most consumers in the United States would welcome personal data protection rights similar to those established last year by the ...
- 80 Common SEO and Technical Mistakes on E-Commerce Websites [Infographic]
What are some of the most prevalent technical and search engine optimization (SEO) mistakes on e-commerce websites? Which technology, security, ...
- The Work-Life Balance of SMB Owners
Most owners of small and midsize businesses (SMBs) say they work for more than three hours on the weekend and ...
- Why Consumers Click on Paid-Search Ads
Consumers say the main reasons they click on paid-search ads are that the units directly answer their search queries and ...
- Instagram Benchmarks for Brands: Engagement, Hashtag, and Emoji Trends
Video is the content type that tends to spark the most engagement on Instagram, according to recent research from quintly.
- The 2019 Hiring Outlook for Marketing and Advertising Jobs
Most marketing and advertising hiring decision-makers in the US plan to expand their creative (nontechnical) teams in the first half ...
- How Customer Service Preferences Are Changing
Although the phone remains the most used customer service channel by consumers, its appeal appears to be declining, according to ...
- How Quickly Should Brands Respond to Consumers on Social Media?
Most US adults say brands should respond to consumers' comments on social media within a day, according to recent research ...
- Local Business Reviews on Google: Ranking and Rating Trends
Business that rank among the top 3 in Google's local search results tend to have more reviews and a slightly ...
- 2019 B2C Content Marketing Benchmarks, Budgets, and Trends
Most B2C marketers are seeing improved results from content marketing and plan to increase their spending on it in the ...
- The State of Blogging: Post Length and Publishing Frequency Trends
Bloggers are writing longer posts and spending more time crafting pieces than in years past, according to recent research from ...
- Should Brands Take Public Stands on Political Issues?
Less than one-third of consumers think brands should take public stands on political issues, according to recent research from Sword ...
- The Email Innovations That Most Interest Consumers
Product ratings and tailored recommendations based on past purchases are the two email innovations consumers say they are most interested ...
- What Consumers Want From Brands: Transparency on Social Media
Some 81% of consumers say brands have a responsibility to be transparent on social media, according to recent research from ...
- Blog and Social Media Use by Fortune 500 Companies in 2018
Most Fortune 500 companies now have corporate blogs, according to recent research conducted by Nora Ganim Barnes, Allison Kane, and ...
- Is Working From Home Better?
People who work from home are more likely to be satisfied with their jobs compared with office-only workers, but they ...
- The Most Expensive States to Run Search Ads In [Infographic]
How does the price of search ads vary among US states? Which states tend to be the most expensive for ...
- The LinkedIn Profile Photo: What an Analysis of 2,000 Images Found
Do people tend to smile or not smile in their LinkedIn profile photos? Is attire usually formal, business casual, or ...
- Google Search Factors: How Top-Ranking Pages Differ, Depending on Topic Area
The content qualities of the pages that rank well on Google search tend to differ significantly among topic areas, according ...
- The Top Factors That Slow B2B Purchases
B2B buyers say not having enough information was the top factor that slowed their last purchase, according to recent research ...
- Black Friday and Cyber Monday Email Benchmarks
Black Friday email messages with free shipping offers had the highest average conversion rate last year, and Cyber Monday messages ...
- US Millennials' 100 Favorite Brands [Infographic]
Nike, Apple, and Amazon are the favorite brands of Millennials in the United States, according to recent research from Moosylvania.
- B2B Email Newsletters: Format, Length, and Frequency Trends
What is the most popular B2B email newsletter format? How many messages do marketers send each month? Whom do newsletters ...
- The Most Effective PPC Ad Channels
Marketers say text-based search advertising is the most effective pay-per-click (PPC) channel and display advertising is the least effective PPC ...
- Seven Challenges Plaguing the Modern Workplace [Infographic]
What is the state of work in 2018? Are workers at large companies happy with their colleagues, productive at the ...
- The 25 Most Relevant Brands to US Consumers
Apple, Amazon, and Pinterest are the most relevant brands to consumers in the United States, according to recent research from ...
- The State of B2B Marketing Data Quality in 2018
B2B marketers increasingly believe data quality is key to successful campaigns but nearly half are not confident in the quality ...
- Influencing B2B Sales: Buyers' Favorite Conferences, Social Networks, and Analysts
Which in-person events, social networks, and industry analyst firms have the greatest influence on B2B buyers?
- Holiday Shopping Trends for 2018: Consumers' Spend and Gift Plans
Most consumers plan to spend the same or more on holiday gifts this year compared with last year, according to ...
- Memorable Ad Jingles: Can Consumers Recall Classic Commercial Tunes?
Do people recognize famous advertising jingles? How well do members of different generations recall famous commercial tunes?
- The Most Effective Lead Nurturing Tactics
Marketers say email and content marketing are the most effective tactics for driving prospects through the sales pipeline and toward ...
- 2019 Salary Guide: Pay Forecasts for Marketing, Advertising, and PR Positions
The median starting salary for a corporate chief marketing officer (CMO) in the United States is expected to be $164,000 ...
- Online Video Watching Habits in 2018: Platform and Sound Trends [Infographic]
Some 44% of consumers say they watch at least five videos online per day, on average, according to recent research ...
- Holiday Marketing in October? Why Ad Campaigns Should Start Early [Infographic]
Marketers looking to make the most of their winter-holiday online advertising campaigns should not overlook the month of October, according ...
- The Business and Industry Content Preferences of C-Suite Executives
Senior executives rely heavily on email and traditional media for their content, and they are most interested in content that ...
- Google Ads Mobile Benchmarks for 18 Industries [Infographic]
What are the average engagement rates and costs for mobile ads on Google's search and display networks? How do those ...
- The Paid Social Channels Marketers Are Most Bullish About
Which social networks are brands and agencies advertising on most? Are marketers more bullish about some paid social platforms than ...
- Consumers' Gift Card Preferences in the Digital Age
Although consumers currently purchase more physical gift cards, digital gift card purchases are becoming increasingly popular, according to recent research ...
- SEO Professionals' Biggest Issues With Google My Business
Search engine optimization professionals say their biggest pain point with Google My Business is dealing with fake reviews, according to ...
- The Most Annoying Things About Email: What Brands, Marketers, and Coworkers Get Wrong
If white-collar workers could change one thing about emails from brands, they would make those emails less promotional, according to ...
- The Staggering Amount of Data Generated Online Every Minute [Infographic]
Each minute of the day, users of the Internet watch 4.3 million YouTube videos and conduct 3.9 million Google searches, ...
- How Often Brands Send Marketing Emails
How often do companies send out marketing emails? Does the frequency vary by business size? To find out, The Manifest ...
- The 100 Most Popular Keywords on Google Search [Infographic]
Which keywords do people in the United States search for most on Google? To find out, Siege Media used the ...
- The Correlation Between Mobile Page Speed and Search Rankings
There is a significant correlation between fast mobile page load times and ranking toward the top of Google's mobile search ...
- Measuring Sponsorship ROI: Marketers' Favorite Metrics
Most marketers do not have a standardized process for measuring the return on investment of their sponsorships, according to recent ...
- The State of Marketing Technology in 2018
In 2018, nearly two-thirds (65%) of companies will increase their marketing technology budgets from 2017 levels, according to recent research ...
- The Biggest Barriers to Successful Marketing Attribution
Marketers say technology and data challenges are the biggest barriers to successful marketing attribution, according to recent research from Ascend2.
- How Job Candidates Evaluate Potential Employers
Job candidates say the factors most damaging to a potential employer's brand are a reputation for poor work-life balance and ...
- What Online Shoppers Value Most in Their Favorite Retailer [Infographic]
Online shoppers say the thing they value most in their favorite retailer or brand is trustworthiness, according to recent research ...
- SEO Pricing: How Much Agencies and Freelancers Charge
Most search engine optimization (SEO) agencies and specialists charge a monthly retainer for some or all of their services, according ...
- Email Benchmarks: 1Q18 Engagement and Subscriber Trends
Consumer engagement with brand emails increased in the first quarter of 2018 thanks to fewer messages in inboxes, according to ...
- The Top Sites Driving Referral Traffic, by Content Category
Google and Facebook dominate referral traffic to all types of online content, but the proportion of visits driven by each ...
- The Metrics That Matter to B2B Marketers and Business Leaders
B2B marketers say they value lead and engagement metrics more than their business leaders do, according to recent research from ...
- What Brands Post on Social vs. What Consumers Want to See
There is a significant disconnect between what marketers post to social media and what consumers want to see brands post, ...
- What Brands Post on Social vs. What Consumers Want to See
There is a significant disconnect between what marketers post to social media and what consumers want to see brands post, ...
- The Digital Work Tools Marketers Can't Do Without
Marketers say the top digital tools their teams can't do without are file sharing, customer relationship management, and email marketing ...
- The Role of the CMO in Driving Growth
Most CMOs say they are driving growth at their firms mainly by serving as the chief storyteller and by connecting ...
- What B2B Buyers Think of B2B Salespeople
Most B2B buyers have a positive view of B2B vendors but don't think salespeople generally exceed expectations, according to recent ...
- The Top Email Providers and Devices in 25 Countries
Gmail is the most popular email service provider in the United States, and the iPhone is the most commonly used ...
