Contributed by Ayaz Nanji
- Are Host-Read Podcast Ads More Effective?
Host-read podcast ads tend to be more effective in driving recall and other lift metrics, according to recent research from ...
- The Most Popular Email Clients in 2020
Apple iPhone and Google Gmail are the two most popular clients for opening emails in 2020, according to recent research ...
- Instagram in an Instant: Understanding the Social Network [Infographic]
Over the past decade, Instagram has become one of the most popular social networks in the world, increasing its user ...
- Five Tips for Negotiating a Better Salary [Infographic]
For many people, the prospect of trying to negotiate for a higher salary sparks discomfort or even fear. However, making ...
- The Information Sources B2B Tech Buyers Most Rely On
B2B buyers say they rely on product demos and vendor websites most when evaluating potential technology purchases, according to recent ...
- The ROI Dilemma Marketers Face With Programmatic Advertising
Marketers say they face a key measurement dilemma with programmatic advertising: Their bosses want a clear sense of how media ...
- Eight Emerging Design Trends for 2021 [Infographic]
Are you ready to see lots of maximalism, responsive clutter, and technodystopia in digital design and graphic design next year?
- Inbound vs. Outbound Lead Gen: A Visual Comparison [Infographic]
Inbound and outbound marketing can both be valuable strategies for generating leads and driving sales.
- The Brands Americans Feel Most Intimately Connected to During COVID-19
Apple, Amazon, and Google are the major brands people in the United States have felt most intimately connected to during ...
- COVID-19's Impact on B2B Martech Budgets
Most marketers say the COVID-19 pandemic has had an impact on their firm's marketing technology (martech) budget, according to recent ...
- Buyer Personas Demystified: Seven Steps to Success [Infographic]
Most marketers know that creating buyer personas can be a highly effective way to better target marketing efforts and drive ...
- Five Tips for Avoiding Decision Fatigue During a Job Search [Infographic]
Online platforms have made it easier than ever for job seekers to learn about open positions and apply for them. ...
- The 25 Most Valuable Global Brands in 2020
The world's five most valuable brands in 2020 are all technology companies, according to recent research from Interbrand.
- The Anatomy of a Popular YouTube Thumbnail Image
Thumbnail images for popular YouTube videos tend to be colorful, to feature human faces, and to contain text, according to ...
- How to Find and Hire Social Media Influencers [Infographic]
How do you know which influencers to work with? And what's the process for hiring influencers? A recent infographic from ...
- The State of In-House Programmatic Advertising [Infographic]
Programmatic advertising has progressed dramatically over the past decade, going from an experimental tactic to common practice.
- Why Employees Don't Focus on the Customer Experience
Executives say poor integration across teams is the biggest reason employees don't engage in the customer experience, according to recent ...
- Do Most B2B Marketers Gate Content?
Nearly two-thirds (64%) of B2B marketers say they rely on content gating in order to capture the contact details of ...
- Five Ways to Incorporate LinkedIn Stories Into Your Marketing [Infographic]
In 2020 LinkedIn finally hopped on the stories bandwagon, rolling out the content format worldwide in October. How can marketers ...
- How to Foster Well-Being While Working Remotely [Infographic]
The pandemic has been a challenge for many people, with 53% of US adults reporting that COVID-related stress has negatively ...
- The Most Effective Link-Building Tactics According to SEO Pros
Search engine optimization (SEO) professionals say content creation and outreach is the most effective tactic for link building, according to ...
- The Social Networks Used Most by B2B Marketers
LinkedIn is the social network that B2B marketers use most and it is also the social network that B2B marketers ...
- The Three Key Types of Influencer Marketing Campaigns [Infographic]
Influencer marketing, often thought of as a single strategy, encompasses a variety of campaign stratagems.
- How Marketers Can Succeed With Instagram Stories [Infographic]
Instagram Stories and Stories ads are viewed by millions of people every day. However, figuring out how to engage and ...
- The World's 50 Most Influential CMOs in 2020
Phil Schiller of Apple was the most influential chief marketing officer (CMO) in the world this year, according to recent ...
- B2B Conversational Marketing: What Customers Want
B2B customers want conversations with brands to be accurate and fast, and most say they will stop using communication channels ...
- Staff Compensation Trends Amid COVID-19 [Infographic]
Most employers (88%) are worried about retaining valued staff amid COVID-19, according to a recent survey of senior managers conducted ...
- Six Key Metrics for Measuring Online Event Success [Infographic]
When you hold an online event, getting through promoting and hosting it can feel like a big win. But you ...
- How the B2B Purchase Process Has Changed in 2020
The COVID-19 pandemic has led many B2B firms to lengthen their purchase cycles and to expect more personalized attention from ...
- How Marketing and Comms Can Team Up on Earned Media [Infographic]
When attempting to execute a successful earned-media strategy, it is hugely beneficial for a firm's marketing and communications teams to ...
- Retargeting on LinkedIn: What B2B Marketers Need to Know [Infographic]
Retargeting on LinkedIn can help boost campaign efficiency for B2B advertisers, since the platform is widely used by professionals. So, ...
- 2021 Salary Guide: Pay Forecasts for Marketing, Advertising, and PR Positions
The median starting salary for a corporate chief marketing officer in the United States is expected to be $165,000 in ...
- Google Searches 2020: Trending and Popular Keywords
The top trending Google search term in 2020 in the United States was "stimulus check," according to recent research from ...
- Effective Content Types for Each Stage of the Buyer's Journey [Infographic]
This infographic from Spear and Uberflip explores effective content types for each stage of the sales funnel (early, mid, late) ...
- How 'EAT' Helps Businesses Succeed on Google Search [Infographic]
It's no secret that Google's search engine seeks to surface high-quality content to its users. However, determining exactly what signals ...
- Event-Industry Professionals' Views on In-Person Events Right Now
Most event planners and other industry professionals say they would not feel comfortable attending an indoor event right now—even at ...
- US B2B Digital Advertising Forecast for 2020-2021
The COVID-19 pandemic has driven many B2B firms in the United States to boost spend on digital advertising in 2020, ...
- 11 Signs B2B Marketing and Sales Teams Need a CRM [Infographic]
How can B2B firms tell when it's finally time to invest in a customer relationship management (CRM) system? The signs ...
- How to Close a Sale: 12 Tips for Success [Infographic]
Salespeople and marketers have long been told that to succeed it is essential to ABC: Always Be Closing. But what ...
- Facebook Ad Benchmarks: CPM, CPC, CTR, and Objectives Trends
The average CPM for advertising delivered via Facebook Ads Manager has been steadily rising since March, according to recent research ...
- The 'Purpose Gap' Facing Many B2B Brands
Most B2B professionals say it is important for their brand to have a clear purpose, yet few have embedded a ...
- A Guide to Effectively Qualifying B2B Leads [Infographic]
Effective lead qualification—the process of scoring prospects to determine how well they fit the profile of a valuable customer likely ...
- How to Ask Great Questions at Work [Infographic]
Asking the right questions at work is essential to learning information, building bonds with managers and colleagues, and getting noticed ...
- What Workers Want From Their Employers Right Now
As people confront the "new normal" brought about by the COVID-19 pandemic, their top asks of their employers are to ...
- Four Marketing Approaches That Differentiate Successful B2B Brands
B2B firms that outperform the competition are more likely to focus on long-term marketing goals, test their marketing programs beyond ...
- Marketing Experts Reflect on Their 2020 Predictions [Infographic]
How do marketing experts feel about their 2020 soothsaying in light of the COVID-19 pandemic? To find out, PAN Communications ...
- Webinars vs. Podcasts: Are You Making the Right Choice? [Infographic]
Webinars and podcasts can be effective ways to engage audiences, though each format has pros and cons that can make ...
- Listen While You Work: The Media Habits of Remote Employees
Three-quarters of people who work from home say they regularly listen to music during office hours, according to recent research ...
- The Essential Qualities B2B Brands Look for in Influencers
B2B marketers say the most essential qualities they look for when choosing which influencers to work with are audience relevance ...
- 10 Email Marketing Do's and Don'ts for Campaign Success [Infographic]
Email is one of the most well-established digital channels, yet many marketers continue to make common mistakes.
- Why Website Load Time Matters in 2020 [Infographic]
Most marketers know that having a speedy website matters. But just how important is site load time?
- How Committed Are Big Advertisers to Content Marketing?
The proportion of major advertisers that say they are strongly committed to content marketing has doubled over the past two ...
- Survey of Enterprise CMOs: COVID-19's Impact on Budgets and Tactics
Many CMOs at large companies are facing budget cuts because of the COVID-19 pandemic, but most expect the economic climate ...
- The Stunning Amount of Data Generated Online Every Minute [Infographic]
As Internet penetration daily increases and more facets of day-to-day life expand into digital channels, the scale of data being ...
- The B2B Marketing and Sales Relationship in the Age of ABM [Infographic]
The account-based marketing (ABM) approach, in which organizations focus on best-fit accounts (rather than individuals as standalone leads), requires close ...
- The 10 Most Valuable Global Brands in 2020
Four American tech companies have the world's most valuable brands this year, according to recent research from BrandZ.
- The Most Significant Challenges to B2B Brand-Building
B2B marketers say the biggest challenge they face in trying to amplify their brand is not having a clear strategy, ...
- Where the Ninjas Are: US Cities With the Weirdest Job Titles [Infographic]
Ninjas like to hide out in Needham MA, geniuses bring their smarts to New York City, and jedis use the ...
- 8 Sizzling Content Tactics to Steal From Women's Magazines [Infographic]
Marketers looking to spice up their content might want to look for inspiration in fashion and entertainment magazines that have ...
- Why Customers Take Brand Surveys
Customers say they are most likely to be motivated to take brand surveys if they are going to be rewarded ...
- B2B Buyers' Top Challenges With Their Current Vendors
B2B buyers say the top challenges they face with their current vendors are slow/inefficient responses to questions, inconsistent pricing, and ...
- 8 Tips for Discovering Your Writing Genius [Infographic]
Sometimes writing can feel laborious and unfruitful, with your inner critic constantly making you question the quality of your work. ...
- The Keys to Effective Off-Site Search Engine Optimization [Infographic]
Effective SEO isn't just about improving your website structure, performance, and content; it's also about signaling the right things to ...
- The Most Effective Marketing Tactics for Driving App Installs
Marketers say running full-screen video ads is the most effective approach for driving mobile app installs, according to recent research ...
- The State of Public Relations: COVID-19's Impact on the Industry
Most public relations professionals say they're confident about the value they've been providing during COVID-19 but they are also grappling ...
- How to Create Engaging Instagram Carousel Posts [Infographic]
Instagram carousels enable marketers to share multiple images and videos in a single post; as a result, they can be ...
- Productivity, Time, and Money: The Benefits of Remote Work [Infographic]
The COVID-19 pandemic has forced many companies to shutter offices and ask their staffs to work from home. While this ...
- The Biggest Challenges With Executing Account-Based Marketing Programs
The two biggest challenges facing companies trying to execute account-based marketing (ABM) programs are data quality issues and a lack ...
- How COVID-19 Is Affecting the B2B Exhibition Industry
Nearly three-quarters of organizers of B2B exhibitions say they've had to cancel at least one in-person event because of the ...
- 21 B2B Lead Gen Strategies to Aid Your Marketing Efforts [Infographic]
Consistently generating high-quality leads lies at the heart of an effective B2B marketing strategy, helping to drive revenue and ensure ...
- A 12-Step Checklist for Creating Good Website Content [Infographic]
Creating effective content for a business website is a complex endeavor that requires undertaking everything from audience research and competitive ...
- How Readability and Word Choice Impact E-Commerce Landing Page Conversion Rates
Concise, easy-to-read e-commerce landing pages that use positive language and create a sense of anticipation tend to have better conversion ...
- Programmatic Advertising Trends: Top Tactics, Challenges, and Metrics
Marketers say audience targeting is both the most effective programmatic advertising tactic and the most difficult to execute, according to ...
- Boost Your Sales With Strategic Gifting [Infographic]
Explore how strategic gifting can be leveraged at every stage of the sales funnel to capture attention and express appreciation.
- The Most Essential Skills for Aspiring Marketers
Marketers say data measurement and analysis is the most important skill for aspiring marketers to have, according to recent research ...
- The Most Common SEO Mistakes on Websites [Infographic]
The most common critical search engine optimization (SEO) mistake on websites is missing metatags, according to recent research from Sitechecker.
- COVID-19's Impact on Marketers' Content, Investment, and Targeting Strategies
The COVID-19 pandemic has driven most marketers to shift to creating more social media content and thought leadership content, according ...
- CMO Compensation Trends: Female Sr. Marketers Outearn Male Sr. Marketers
Female senior marketers received a higher base salary and bonus, on average, than male senior marketers in 2019, according to ...
- Are Marketers Friends With Their Coworkers on Social Media?
Most marketers say they are friends with their coworkers on social media, and most also say they have felt left ...
- COVID-19's Impact on Digital Agencies' Revenue and Leads
Two-thirds of digital agencies experienced a decrease in overall revenue because of the COVID-19 pandemic, according to recent research from ...
- The State of Webinars: Length, Engagement, and Feature Trends [Infographic]
Webinar attendees in 2019 typically joined via a desktop computer and watched for just under an hour, according to recent ...
- The Biggest Challenges to Aligning B2B Marketing and Sales Teams
Marketers and salespeople say the biggest challenge to aligning their teams is a lack of good data, according to recent ...
- The 10 Traits B2B Buyers and Managers Value Most in Salespeople
B2B buyers say the trait they value most in salespeople is active listening, and B2B sales managers say the trait ...
- How COVID-19 Affected Email Benchmarks in 19 Industries in Spring 2020
Engagement with email campaigns was up for most industries during the height of the COVID-19 pandemic this spring, according to ...
- Median and Average Landing Page Conversion Rates for 16 Industries
The median conversion rate for business website landing pages across industries is just over 3%, according to recent research from ...
- PR Industry Survey: The Tactics and Skills Rising in Importance
Public relations and communications professionals say analytics and storytelling are the two tactics or skills that they anticipate will increase ...
- Fewer Deals, More Video: How COVID-19 Is Impacting Sales Professionals
Most salespeople say they're facing fewer deals and more missed quotas because of COVID-19, and a majority also say the ...
- Would People Rather Watch an Ad or Share Their Email Address?
Most Americans say they would rather watch a 30-second advertisement in exchange for free content than share their email address ...
- What B2B Buyers Want From Tech Vendors Right Now
Buyers of B2B technology products and services say what they most want right now from vendors is information about how ...
- SEO vs. Google Ads: Which Approach Is More Effective?
Professionals who use search engine optimization (SEO) and Google Ads say both approaches are effective; but, if forced to pick ...
- B2B Decision-Maker Survey: COVID-19's Impact on Marketing, Buying, and Sales
Most B2B companies around the world have already reduced their marketing spend because of the COVID-19 pandemic, according to recent ...
- How COVID-19 Is Impacting Marketers' Branding Strategies
Fully 94% of marketers say the COVID-19 pandemic has had an impact on their brand marketing and content marketing strategies, ...
- Eight Common Campaign Management Mistakes Agencies Make
Agencies say the most common mistakes they make when managing clients' digital advertising campaigns are payment failures, forgetting to turn ...
- COVID-19's Impact on B2B Software Budgets
B2B companies tend to agree that the COVID-19 pandemic will lead them to cut or maintain their software budgets rather ...
- The Most Common SEO Issues Impacting Crawlability and Indexability
Many business websites have key problems such as broken internal links and duplicate title tags that hamper search engines from ...
- Do Marketers Actually Use Customer Feedback to Improve Their Efforts?
Although nearly two-thirds of marketers say they should incorporate customer feedback when creating deliverables, they don't actually do so most ...
- How COVID-19 Is Impacting Business Event Planning
Some 87% of professionals who plan in-person business gatherings such as conferences say they have canceled events because of the ...
- How COVID-19 Is Impacting Marketing Budgets at Enterprise Companies
Marketers at enterprise companies say they plan to shift budget away from in-person conferences and spend more on virtual events ...
- What Top-Performing Sales Negotiators Do Differently
What do top-performing sales negotiators do differently? Do they tend to rely more on certain approaches and tactics than other ...
- 10 B2B Tech Categories Gaining Interest Because of COVID-19
The COVID-19 pandemic has driven big spikes in interest in telemedicine software, electronic signature tools, and web conferencing platforms, according ...
