Contributed by Ayaz Nanji
- The Pros and Cons of Printed Marketing Materials
Many marketers say they value that printed marketing materials such as brochures enable them to provide a physical copy of ...
- The Political Gap Between PR Pros and the US Population
Public relations professionals are much more likely to say they are politically progressive compared with the general population of the ...
- The Email List Segments You Should Focus On [Infographic]
By parsing your email list well and focusing on the segments that really matter, you can boost relevance and effectiveness. ...
- The Ultimate Checklist of What Every Website Needs [Infographic]
This infographic explores exactly what you need to do to launch a successful website, from making a great impression to ...
- Diversity in Video Ads: Gender, Age, and Ethnicity Benchmarks
Which groups are overrepresented and underrepresented in video ads? To find out, Extreme Reach analyzed more than 1 million video ...
- Less Humor, More Inspiration: The Messaging People Want From Brands
People increasingly want brand messaging to be motivational and reassuring, according to recent research from Attest.
- 11 Jargon Phrases to Avoid Using in Work Emails [Infographic]
Do you feel like running for the hills when you receive a work email asking you to "circle back"? You're ...
- Is Microlearning the Future of Workplace Training? [Infographic]
Is microlearning—bite-sized curricula delivered within the normal flow of working—a better approach for workplace training compared with the traditional models ...
- What Keeps Senior Marketers Up at Night?
Senior marketers say demands for ROI, work-from-home issues, and macroeconomic concerns are among the many work worries that keep them ...
- Marketers' Top Worries About Twitter
Marketers say their top concern about Twitter is that hate speech will become more prevalent, according to recent research from ...
- Five Qualities of an Exceptional Social Media Manager [Infographic]
This infographic covers the five qualities social media consultant Matt Navarra has seen in the most successful professionals: multitasking, geeking ...
- What Journalists Appreciate Most About PR Pros (And What Needs Improvement)
Members of the media say the characteristic they appreciate most in PR professionals is understanding what journalists need, and the ...
- How Much Time Do People Typically Spend Looking at an Email?
The average amount of time people spend reading an individual email has steadily declined over the past four years, according ...
- Eight Ways to Maximize Sales in 2023 [Infographic]
The year ahead is potentially filled with economic challenges and uncertainty, so how can you ensure you keep revenue on ...
- How the B2B Influencer Marketing Industry Is Changing [Infographic]
This infographic, which was based on data from a survey of marketers at leading B2B brands, covers broad trends in ...
- 2023 Salary Guide: Pay Forecasts for Marketing, Content, and PR Positions
The median starting salary for a corporate chief marketing officer in the United States is expected to be $175,500 in ...
- The Top Strategies B2B Marketers Plan to Explore in 2023
B2B marketers say AI/automation is the top strategy they plan to experiment with more in 2023, according to recent research ...
- Eight Graphic Design Trends That Will Dominate 2023 [Infographic]
This infographic presents the graphic design trends Venngage believes will dominate in 2023, including motion graphics, 3D elements, and inclusive ...
- Delegation Tips From 10 Successful Leaders [Infographic]
Effective delegation requires understanding which tasks and decisions need to be handed off and who is best suited within your ...
- The Most Important Tech and Societal Trends for Marketers in 2023
Marketers say they expect AI to be the most important emerging tech of 2023 and the potential impact of a ...
- The State of Ethnic Diversity in the Marketing Industry
The marketing and advertising industries are steadily becoming more ethnically diverse, though some segments are still significantly underrepresented in senior-level ...
- When B2B Marketers Should Use Account Intelligence [Infographic]
This infographic covers when account intelligence tends to be most useful. Specifically, it looks at the key touchpoints for using ...
- Seven Ways to Make Hybrid Work Less Stressful for Your Team [Infographic]
Although the transition to hybrid work has had many benefits for employees, it's also led to new challenges. This infographic ...
- The Biggest Obstacles to Succeeding With Data-Driven B2B Marketing
Senior B2B marketing and sales professionals say inaccurate customer data is the biggest impediment to succeeding with data-driven marketing, according ...
- The Content Roadblock: How Inefficient Workflows Affect Creative Teams
Less than a quarter of content and creative professionals say their organization's workflows are very efficient and that their approval ...
- The Least Stressful Business Software Solutions [Infographic]
Social media management tool Sprout Social is the least stressful business software solution to use, according to recent research.
- The Four Pillars of a Great Blog [Infographic]
The Internet is full of blogs from companies and individuals. So, how can you ensure your blog stands out and ...
- The Types of Social Media Content Employees Are Most Likely to Share
Workers say the social content types they are most likely to share from their employer are educational posts and updates ...
- How Much Content Marketers Make: Salaries for Seven Positions
How much do content marketers make in 2022? To find out, Managing Editor surveyed 305 content marketers, most of whom ...
- Five Ways to Optimize Your Videos for Search [Infographic]
What can you do to help your business's videos rank higher in search? This infographic explores how to boost discovery ...
- The Top 20 Brands Gen Z Has an Oversized Preference For [Infographic]
TikTok, Discord, and Snapchat are among the brands members of Gen Z tend to like much more compared with adults ...
- How Much Time Do People Spend in Unnecessary Meetings?
Workers say nearly a third (31%) of the meetings they attend each week are unnecessary, according to recent research from ...
- Resonate, Differentiate, and Substantiate: What Top Salespeople Do Differently
Top-performing salespeople are more likely to understand their buyers' need for value and make the case for value more strongly ...
- Upskilling Tips for Employees and Employers [Infographic]
This infographic summarizes what upskilling is and covers upskilling tips for both employees and employers.
- Virtual Event Trends: Businesses' Future Plans and Top Challenges
Most professionals in charge of events say their firm is planning to increase or do the same number of virtual ...
- Tough Times Ahead: Global Digital Ad Forecast for 2022-2024
Total digital ad spending worldwide did not grow as robustly as expected in 2022, nor will it grow as robustly ...
- 12 Email List Management Best-Practices [Infographic]
Email list management encompasses a wide range of approaches, from maintaining updated tagging and segmentation to removing invalid, duplicate, and ...
- The Most (and Least) Innovative Cities in America [Infographic]
Seattle is the most innovative city in America, according to a recent report from The Fabricator.
- Why In-House Brand and Creative Teams Restructure
Almost three-quarters (74%) of in-house brand and creative teams have been restructured over the past year or are currently being ...
- Burned Out But Staying: The State of Today's Workforce [Infographic]
Most workers say they are feeling burned out but still plan to stay at their current job next year, ...
- Enterprise Email Marketing: Top Trends and Challenges
Marketers at large companies plan to focus their email strategies more on automation and mobile-friendly design in the year ahead, ...
- How to Find a Perfect Audience on Social Media [Infographic]
This infographic details a three-phase approach for identifying the most valuable groups on social media and then refining your efforts ...
- Direct Mail Marketing Trends
Almost two-thirds (65%) of marketers who run direct mail campaigns say the performance of such campaigns has improved over the ...
- How the Lines Between B2B and B2C Are Blurring [Infographic]
This infographic explores how the lines between B2B and B2C blur in considered purchases, and how businesses in both areas ...
- The Most Valuable Global Brands
The five most valuable global brands in the end of 2022 are all technology brands, according to recent research.
- Tips for Optimizing Your Marketing Videos [Infographic]
This infographic provides tips for optimizing your marketing videos on your business's website as well as on YouTube.
- Love, Hate, or Indifferent? How People Feel About 6 Common Ad Formats
People are less likely to say they hate or dislike ads in print media compared with other channels, according to ...
- The Factors That Most Influence Buyers of B2B Services
B2B service buyers cite a vendor's reputation, online reviews, and pricing/service as the factors that most influence their purchasing decisions, ...
- Six Steps for Branding Your Emails Like a Pro [Infographic]
Through strong branding, you can ensure your messages stand out in inboxes, spark recognition with current customers, and build familiarity ...
- What Makes a Client Toxic? [Infographic]
This infographic looks at the most common signs of a toxic client and breaks down which signs are seen most ...
- Do People Trust Brands to Protect Their Personal Data?
Most people say they worry that brands are collecting data without their permission and they do not trust brands to ...
- Do You Really Need to Hold That Meeting? [Infographic]
This infographic provides a flowchart showing when group meetings should be held and when you'd be better served taking a ...
- How AI-Powered Marketing Tools Will Help SMBs
Most marketers at small and midsize businesses say they believe that marketing tools powered by artificial intelligence will help them ...
- The Essential Social Media KPIs: What to Track on 7 Platforms [Infographic]
Which metrics should be you paying attention to? This infographic looks at at the essential KPIs to track on seven ...
- 2023 B2B Content Marketing Report: Benchmarks, Budgets, and Trends
The newly released 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights that B2B brands are increasingly prioritizing ...
- The ROI of B2B Account-Based Marketing
A third of B2B marketers who use account-based marketing (ABM) say they have seen a return on investment of more ...
- The Anatomy of a Great Sales Outreach Email [Infographic]
This infographic from IRC Sales Solutions provides an example of a successful sales outreach message and then looks at what ...
- The Mind-Boggling Amount of Data Generated Online Every Minute [Infographic]
This infographic looks at the level of data generated every minute by popular online platforms and also examines how internet ...
- What's Driving the 'Great Resignation': A Look at Why Workers Quit
Why have so many people quit their jobs over the past few years? Is this 'Great Resignation' simply a case ...
- CMO Survey: The US Economy and Hiring Outlook
Optimism for the US economy has plummeted among senior marketers, according to recent research from The CMO Survey.
- The State of In-Person Events [Infographic]
Are in-person business events making a comeback? To find out, Bizzabo conducted a survey in June and July 2022, among ...
- Where Influencers Wield the Most Influence [Infographic]
People in Brazil, India, and China are the most likely to say they've bought something because a celebrity or influencer ...
- The New Business Environment for Marketing Agencies
Many marketing agencies are finding it harder to obtain new business this year compared with last year, according to recent ...
- The State of Blogging in 2022: Post Length and Writing Trends
Bloggers say it takes more than four hours, on average, to write a blog post, according to recent research from ...
- Workplace Communication Trends for 2022 [Infographic]
How did the pandemic change workplace communication? Which technologies saw jumps in usage? What types of communication do workers now ...
- The 10 Key Roles of Top-Performing Sales Managers [Infographic]
Which responsibilities do the best sales managers excel at? To find out, researchers at Rain Sales Training conducted a survey ...
- Worse Than a Black Hole? The Complexity of B2B Martech Stacks
Nearly one in five senior B2B marketers say their martech stack is more complex than a black hole, according to ...
- Has B2B Sales Gotten Easier or Harder Since 2020?
Nearly half of B2B salespeople say their jobs are now more difficult compared with pre-pandemic times, according to recent research ...
- What Six Popular Colors Convey in Marketing [Infographic]
This infographic from Giraffe Social Media explores the psychology of six colors commonly used by marketers: red, blue, yellow, orange, ...
- 10 Ways to Improve Customer Experience [Infographic]
Providing a great customer experience is essential to reducing churn and driving repeat sales. So, how can you ensure you're ...
- The Role of Data in B2B Go-To-Market Strategies
B2B marketing and sales leaders say the data types they're using most as part of their go-to-market efforts are account ...
- The Most Important Elements of a B2B Multichannel Strategy
Marketers say accurate measurement is the most important element of a successful B2B multichannel marketing strategy, according to recent research ...
- How to Adapt to Changing B2B Tech Buyer Behavior [Infographic]
B2B technology buyers are increasingly turning to digital channels to gather information during decision-making and to actually make purchases. How ...
- How to Cultivate Curiosity Throughout Your Career [Infographic]
Being a life-long learner can help you adapt and adjust over time. So, how can you ensure that you stay ...
- Meh on the Metaverse: How Americans Feel About Virtual Worlds
Most Americans are uninterested or wary about the metaverse/virtual worlds, according to recent research from Ipsos.
- The State of Advertising Media Talent in 2022
Churn is the biggest concern both advertisers and agencies have regarding their media talent, according to recent research from ID ...
- Four Ways to Improve Brand Loyalty [Infographic]
This infographic explores four approaches for building brand loyalty: providing exceptional customer service, building a community, highlighting your brand's best ...
- 12 Reasons User-Generated Content Is Important for Brands [Infographic]
This infographic from ShortStack delves into why UGC is important, how it is especially effective for certain industries, how compares ...
- Global Ad Spend Forecast for 2023: A Slowdown Ahead
Global advertising spend is on course to rise by 8.3% in 2022, but is forecast to slow significantly and increase ...
- B2B Content Amplification Trends: Top Channels and Content Types
Three-quarters of B2B marketers say they are not spending enough time on content amplification, according to recent research from Converge.
- The Biggest Milestones in B2B Social Media History [Infographic]
Which key moments in the history of social media should B2B marketers be aware of?This infographic from Oktopost covers some ...
- A 7-Step Inbound Marketing Lead Gen Strategy [Infographic]
This infographic outlines a seven-step inbound marketing lead generation strategy that goes all the way from planning to conversion.
- The Content That Marketers Want From Social Media Creators
Which content formats and content types are brands asking social media creators/influencers to partner on most often? To find out, ...
- The 30 Brands B2B Professionals Trust Most
Apple, Adobe, and Microsoft are the brands most trusted by B2B professionals, according to recent research from Sagefrog.
- Five Trends Fueling the Rise of Visual, Data-Driven Storytelling [Infographic]
This infographic explores why visual, data-driven storytelling has been on the rise and why it'll become even more popular in ...
- The Difference Between Rebranding and Debranding [Infographic]
This infographic covers exactly what changes in a rebrand versus a debrand and also looks at the core goals of ...
- Generation YouTube: The Social Media Habits of US Teens
YouTube is the social platform visited most by teenagers in the United States and it is also the platform teenagers ...
- B2B Digital Marketing Trends: Top Channels and Tactics for 2022
The digital channels B2B firms are investing in most this year are social media (52% of B2B marketers say their ...
- Seven Tips for Writing Content Effectively [Infographic]
How can you write content that resonates with your audiences? To help marketers become more effective writers, the content team ...
- Instagram Reels Benchmarks for 2022 [Infographic]
How well do Instagram Reels campaigns perform? To find out, Social Insider looked at data from 352,616 Instagram Reels published ...
- B2B Tech Buyer Trends: Goodbye Vendor Reps, Hello Self-Service
B2B technology buyers are turning to vendor representatives less than ever and are increasingly relying on self-service resources, according to ...
- How Comms and PR Work Is Changing
More than three quarters of comms and PR professionals say their volume of work has increased over the past few ...
- Digital Audio Trends for 2022 [Infographic]
This infographic looks at how the digital audio market is evolving, including which formats and technologies are on the rise. ...
- How to Motivate Today's Employees [Infographic]
Changes in the workforce are transforming what motivates employees. This comprehensive infographic delves into how employers can win the hearts ...
- Global Ad Trends: TV Media Costs Have Jumped 31% Since 2019
Television CPMs have gone up 31% since 2019—the steepest increase in more than two decades—and they are up 10% year-over-year ...
- What Employers Look for When Hiring Social Media Managers
Which skills, backgrounds, and capabilities do businesses look for when hiring social media managers?
- Many Roads to CMO: The Backgrounds of 20 Top Marketers [Infographic]
This infographic explores the backgrounds of 20 CMOs at leading brands, including JPMorgan Chase, Snap, McDonald's, Salesforce, and TikTok.
- 25 Twitter Marketing Tips That Actually Work [Infographic]
This infographic explores 25 tips for optimizing your Twitter profile, finding the most effective content for your tweets, and boosting ...
- The 10 Most Valuable Global Brands in 2022
Apple is the most valuable brand in the world and is on track to become the first trillion-dollar brand, according ...
- Digital Marketing Salary Trends for 2022
Average salaries for digital marketing professionals in the United States have jumped by nearly a quarter over the past three ...
