Most smartphone users in the United States regularly go through their phones to look for and delete unused apps, according to a recent report from Yahoo Advertising.

The report was based on data from a survey of 2,590 consumers age 13-64 in the United States who own a smartphone.

Respondents go through their phones and delete apps 1-2 times per month, on average, the analysis found.

Some 60% of respondents say they do periodic clean outs, 36% delete old apps when they download new apps, and 36% delete apps to free up memory for software updates.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji