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How Often (and Why) Consumers Delete Mobile Apps From Their Phones

by Ayaz Nanji  |  
January 27, 2016

Most smartphone users in the United States regularly go through their phones to look for and delete unused apps, according to a recent report from Yahoo Advertising.

The report was based on data from a survey of 2,590 consumers age 13-64 in the United States who own a smartphone.

Respondents go through their phones and delete apps 1-2 times per month, on average, the analysis found.

Some 60% of respondents say they do periodic clean outs, 36% delete old apps when they download new apps, and 36% delete apps to free up memory for software updates.

Nearly three-quarters (73%) of respondents say they have deleted apps because of storage concerns with their phone.

The top reasons cited for deleting particular apps are stopped using (55% cite), found a better replacement app (53%), and simply got bored (52%).

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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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