The report was based on data from a survey of 2,590 consumers age 13-64 in the United States who own a smartphone.
Respondents go through their phones and delete apps 1-2 times per month, on average, the analysis found.
Some 60% of respondents say they do periodic clean outs, 36% delete old apps when they download new apps, and 36% delete apps to free up memory for software updates.
Nearly three-quarters (73%) of respondents say they have deleted apps because of storage concerns with their phone.
The top reasons cited for deleting particular apps are stopped using (55% cite), found a better replacement app (53%), and simply got bored (52%).
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji