Some 27% of enterprise companies developed a global content strategy last year, and many say they now have at least one employee dedicated to overseeing content creation, according to a recent report from Skyword.

The report was based on data from a survey conducted in 2015 of 190 marketers who work at enterprise companies (those with at least 500 employees).

One-third of the enterprises surveyed say they have an editorial manager on their marketing team, and 28% say they have a content marketer (respondents listed all staff member titles, so some may have both positions).

Some 39% of companies with a content marketing leader on staff say they hired the individual between 2012 and 2014.

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image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji