Do shorter or longer Facebook posts get more Likes, comments, and shares? Is it better to embed videos directly on the social network or use YouTube links? What days and times see the highest engagement rates?
To find out, Buzzsumo analyzed more than 1 billion posts published in January 2016 by 3 million brands located all over the world, including small businesses and giant corporations, such as Nike.
Image posts and those that ask questions get the most engagement (shares, Likes, comments) overall, the analysis found.
Take the first step (it's free).
You may also like:
- Five Things Micro-Influencers Want Brands to Understand in 2019
- Get Started on Your Social Media Plan (Because It Matters to Your Customer Marketing)
- Instagram Benchmarks for Brands: Engagement, Hashtag, and Emoji Trends
- Facebook Reactions, Shares, and Comments: A 2018 Year in Review [Infographic]
- Six Lead Generation Tactics to Use in Your Social Media Channels