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What Marketers Look for in Entry-Level Candidates

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What are the key things senior marketers look for in creative (i.e., non-technical) entry-level job candidates?

To find out, The Creative Group surveyed more than 400 senior advertising and marketing executives in the United States.

Some 34% of respondents say previous experience, including internships and freelance projects, is the most important factor they consider when evaluating an entry-level candidate.

Interview performance is the second most cited factor (28%).

That's followed by resume (22%), references (9%), portfolio (5%), and social media presence (2%).


About the research: The report was based on data from a survey of more than 400 senior advertising and marketing executives in the United States.


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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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