What are the key things senior marketers look for in creative (i.e., non-technical) entry-level job candidates?
Some 34% of respondents say previous experience, including internships and freelance projects, is the most important factor they consider when evaluating an entry-level candidate.
Interview performance is the second most cited factor (28%).
That's followed by resume (22%), references (9%), portfolio (5%), and social media presence (2%).
About the research: The report was based on data from a survey of more than 400 senior advertising and marketing executives in the United States.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji