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The use of emojis in marketing messages sent by brands via email and mobile has increased 777% since the start of 2015, according to a recent report from Appboy.

The report was based on an analysis of 9,359 marketing campaigns from Appboy clients. The researchers examined the use of emojis in iOS push messages, Android push messages, and emails.

Emoji use by brands has continued to rise rapidly in the first few months of 2016, the analysis found.

The inclusion of emojis in marketing messages has grown by 20%, on average, month-over-month so far this year.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji