The report was based on an analysis of 9,359 marketing campaigns from Appboy clients. The researchers examined the use of emojis in iOS push messages, Android push messages, and emails.
Emoji use by brands has continued to rise rapidly in the first few months of 2016, the analysis found.
The inclusion of emojis in marketing messages has grown by 20%, on average, month-over-month so far this year.
Take the first step (it's free).
You may also like:
- Your Guide to Video Marketing: Crack the Video Code [Infographic]
- The Worst SEO Mistake You Can Make: Ignoring Content Distribution
- Direct Response Copywriting: How to Craft Copy That Converts [Infographic]
- How to Make Your Content Work Harder: Seven Fatty Phrases to Avoid in Your Writing
- The Proverb Effect (And How Marketers Can Use It): Author Ron Ploof on Marketing Smarts [Podcast]