What's the average length of a brand blog post? How many shares do blog pieces tend get on social media? Do post length and engagement differ between B2B and B2C companies?

To find out, Hubspot analyzed data from 175,000 blog posts published via its platform; 49,952 on B2C customer sites and 124,876 on B2B customer sites.

Blog posts published by B2B brands and B2C brands tend to be similar in length, between 550 and 600 words, the analysis found.

For the B2B posts examined, the median number of words was 545 and the average was 601.

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image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji