The report was based on data from a survey of 1,136 people in the United States, across all age groups, who made at least one donation to a nonprofit organization in the previous 12 months.
Some 35% of respondents say they would stop donating to an organization if its content is too vague.
And 25% say they would be hesitant if they receive information about programs they're not interested in, while 24% say dull content would affect their decision.
Take the first step (it's free).
You may also like:
- How Agile Can Help You Balance Content Quality and Quantity
- Why the Future of Marketing Is Video: 40+ Statistics [Infographic]
- How to Create Buyer-Focused Sales Content That Gets Traction
- 29 Ways to Improve Your Writing Skills and Avoid Content Mediocrity [Infographic]
- How Marketers Would Spend Additional Content Budget