Nearly three-quarters (72%) of donors say poor content affects whether they decide donate to a nonprofit organization, according to a recent report from Abila.

The report was based on data from a survey of 1,136 people in the United States, across all age groups, who made at least one donation to a nonprofit organization in the previous 12 months.

Some 35% of respondents say they would stop donating to an organization if its content is too vague.

And 25% say they would be hesitant if they receive information about programs they're not interested in, while 24% say dull content would affect their decision.

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji