Which software programs and digital platforms do small business owners recommend most to their peers?

To find out, Alignable polled 7,500 small business owners in 1Q16 about how likely they are to recommend popular digital brands. Each product/service was then assigned an NPS score.

The businesses surveyed are all based in North America and employ fewer than 50 people.

WordPress, Mailchimp, Authorize, Google, Square, and PayPal are the most recommended digital brands by small businesses owners, the survey found.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji