Most executives say they still prefer to receive resumes in a PDF or Word document from candidates applying for creative (i.e., non-technical) marketing roles at their company, according to recent research from The Creative Group.

The report was based on data from a survey of more than 400 marketing and advertising executives based in the United States.

Some 78% of respondents say they prefer to receive resumes in a traditional format, up from 70% who said the same in 2013.

Only 14% of the executives surveyed prefer to receive resumes as online/social profiles.

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji