What proportion of Americans listens to podcasts? Which devices do listeners use, and where do they listen/watch? What is the demographic profile of the podcast audience?

To find out, Edison Research and Triton Digital conducted a telephone survey in January and February 2016 of 2,001 people in the United States age 12 and older (52% interviewed via landline, 48% via mobile phone). The data was weighted to reflect national age-12+ population figures.

Below, key findings from the report.


  • 55% of Americans age 12+ are aware of the term "podcasting."
  • 36% have listened to or watched a podcast at least once.
  • 21% have listened to a podcast in the previous month; 13% have listened in the previous week.

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image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji