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Some 84% of professional marketers and 55% of SMB owners say they have developed or outsourced the creation of at least one video for marketing purposes in the previous 12 months, according to recent research from Animoto.

The report was based on data from a survey of 1,000 professional marketers and 1,012 owners of small- and medium-sized businesses (firms that employ between 3-100 people) in the United States.

Just over three-quarters (76.5%) of professional marketers and SMB owners who use video marketing say the tactic has a direct impact on their business.

Moreover, 60% say they plan to increase investment in video next year.

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji