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More than three-quarters of consumers, on average, do not return to use a mobile app the day after downloading it, according to recent research from Appboy.

The report was based on data from more than 300 apps and 300 million profiles for both iOS and Android users.

The researchers examined Day N retention rates, i.e., the share of people who return to use an app each day after first using it (Day N).

Motivating a new user to return to an app after download is extremely difficult, the analysis found.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji