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Content Marketing Jobs: Salary, Skill, and Education Trends

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What is the average annual salary of a content marketing job? Which skills are most in demand? What levels of education and experience do companies want?

To find out, Fractl examined all of the job listings present on Indeed.com between May 3 and May 6, 2016 that included the phrase "content marketing." The researchers analyzed the dataset (3,335 unique listings) to determine starting salaries as well as skill, educational, and experience requirements.

Below, key findings from the report.

Salary

Job listings that include the term "content marketing" have an average annual salary of $74,000, the analysis found. That compares with an average annual salary of $61,000 for general marketing jobs.


Skills

Some 51% of the content marketing job listings examined require a mix of creative and technical skills; 26% are exclusively creative, and 23% are purely technical.

Education and Experience

Most (67%) senior content marketing roles do not require applicants to have graduate-level degrees.

Work history appears to be much more important than education to employers; 78% of senior roles require at least 5 years of experience in the field.

About the research: The report was based on an analysis of the job listings present on Indeed.com between May 3 to May 6, 2016 that included the phrase "content marketing."


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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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  • by Debbie Wed Jul 20, 2016 via web

    Ayaz, it's always a pleasure to read your articles/blog posts. Thanks for the great information in this post.

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