The percentage of consumers who watch 10 or more hours of online video each week is steadily increasing, according to recent research from Limelight Networks.

The State of Online Video Report was based on data from a survey fielded in May 2016 of 1,086 consumers in the United States, the United Kingdom, and Canada.

Some 18% of respondents say they watch 10+ hours of video each week, up from 12% who said the same in 2015.

Half of the consumers surveyed say they watch between one and four hours of online video each week.

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image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji