The report was based on data from a survey of 532 marketers who work for companies in the United States, France, Germany, Italy, Spain and the United Kingdom. Just over three-quarters (76%) of the marketers surveyed work for companies with 500 or more employees.
Some 22% of respondents say their company's chief marketing officer is responsible for making marketing technology purchase decisions; 14% say their chief marketing technologist is responsible, and 9% say their chief digital officer is responsible.
The power of chief marketing officers is greater in the United States: 31% of US respondents say their CMO is responsible for making marketing technology purchase decisions.
Take the first step (it's free).
You may also like:
- Make Account-Based Marketing Work for You in 2020
- Revenue Operations: A Game-Changer for B2B Marketers
- ABM Strategies for Winning Those Big, Attractive Deals: A Three-Tiered Approach
- Your Lead Data Is Bad, Fix It With Predictive Lead Scoring
- A Guide for Creating and Optimizing B2B Content Marketing Funnels [Infographic]