Executives say email and search are the two marketing channels for which it is easiest to measure return on investment (ROI), according to recent research from Millward Brown.

The report was based on data from a survey of more than 300 senior leaders of brands, agencies, and media companies.

Online ads are seen as having the third-easiest ROI measurability after email and search. Direct mail ranks fourth.

Webinars are seen has having the hardest ROI measurability, followed by events/conferences and content marketing.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji