The annual Interbrand Best Global Brands report was based on an analysis of major brands that derive at least 30% of their revenue from outside their home region.
The researchers looked at a number of factors to determine 2016 brand value, including financials, the role of the brand name in purchase decisions, and brand strength. You can see the full methodology here.
Microsoft is the fourth most valuable global brand, the analysis found; Toyota is next, followed by IBM, Samsung, Amazon, Mercedes-Benz, and GE.
Facebook saw the biggest increase (+48%) in brand value in 2016; Amazon was the next fastest-growing brand, followed by LEGO, Nissan, Adobe, Starbucks, Zara, Mercedes-Benz, Porsche, and Huawei.
About the research: The report was based on an analysis of major brands that derive at least 30% of their revenue from outside their home region.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji