This month only: Save $100 on PRO with code OCTOBER »

Real-World Education for Modern Marketers

Join Over 608,000 Marketing Professionals

Start here!
N E X T
Text:  A A

Omnichannel Loyalty: The New Customer Connection [Infographic]

by   |    |  3,719 views

Omnichannel loyalty (OCL) is "an enterprise-level initiative to drive, track, measure, and reward incremental behavior throughout the enterprise and customer experience," according to a Kobie Marketing infographic on OCL.

With OCL, companies engage customers with personalized messages at each touchpoint across various channels. The businesses also offer rewards for customers' loyalty, which often results in lifelong brand loyalty.

Unfortunately, most businesses ignore the big data needed to drive an OCL initiative. Only 10% of real-time data is used, which means myriad missed opportunities.

However, if more companies really understood the importance of giving customers the right offer at the right time, they'd use data to find out just when those times are... and how to best engage their customers.

The following infographic covers missed opportunities, the "always addressable consumer," the importance of delivering lifetime value, the role of social media in OCL, and more.



 


Join over 608,000 marketing professionals, and gain access to thousands of marketing resources! Don't worry ... it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ... IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Veronica Maria Jarski is the Opinions editor and a senior writer at MarketingProfs.

Twitter: @Veronica_Jarski

Rate this  

Overall rating

  • Not rated yet.

Add a Comment

Comments

  • by timo Mon Apr 8, 2013 via web

    Brands, Retailers + Marketers: Earn customer loyalty and sharing of your ads, promotions and products by engaging them across all channels: http://amex.co/13rIN5K

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!