According to recent data from Pew Research Center, online women use social networking sites in greater proportions than men do: 75% vs. 63%.

What are those women doing on their social networks? What are they discussing? How much influence do they wield? The answers to those questions can be found in the following infographic by global communications firm Weber Shandwick.

The firm partnered with KRC Research to conduct an online survey of 2,000 North American women. The resulting Digital Women Influencers intends to "to identify segments of women who are influential in social media and to provide new and unique insights about the female market as marketers and communicators evolve their strategies and plans in this new era of consumer engagement," according to Weber Shandwick.

So, what did the study discover? Here are some highlights.

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ABOUT THE AUTHOR
image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski