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#SocialSkim: Social Media This Week: 2014 Trends, an Epic Year-in-Review, More...

by Angela Natividad  |  
December 6, 2013

Where did the year go? Catch up on trend briefings for 2014, an epic year-in-review, the latest in Tumblr mobile ads, and a thought-provoking video that arrived just in time for International Disability Day. Skim to start the holidays with social peace of mind.

The living legend. It's never easy to kick off with a goodbye, and this week we've got two. Yesterday, at the age of 95, Nelson Mandela passed on. The news was confirmed by South African President Jacob Zuma on Twitter. also shared an extensive infographic detailing key moments in his life.

Fast and furiously departed. Responding to surprising news about the death of Paul Walker—known for his roles in the Fast and the Furious movie series—Universal Pictures released a tribute video to the star, whose departure was all the more discussed because it happened in a car crash. We also love this tribute twitpic posted by social strategist Federico Mauro, whose simple-says-it-all visual drew over 100 retweets. (Thanks, @darewin, for telling us about the tweet.)

The human body, plastified in all its variable glory. For International Disability Day (December 3), and in support of disabled-persons organization Pro Infirmis, multiple retailers on a busy street in Zurich worked with Jung Von Matt/Limmat to create display mannequins modeled after disabled people. The reactions of passersby are varied, which says a lot about how society addresses disabilities. Here's to changing how the world sees "normal."

The most sinister selfie you'll see today. Star Wars made its official debut on Instagram, and its first photo is a selfie... by Darth Vader. Gotta love the brands that know how to use social to keep the fan fire burning.

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Angela Natividad is a social media strategist, copywriter, and journalist based in Paris. A Bay Area native and lover of vending machine candies, she co-founded and is a frequent guest on marketing podcast The Beancast. You can follow her on Twitter at @luckthelady.

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