Having a hard time deciding whether to hold a Facebook Timeline contest or use a Facebook app?

The following infographic by KRDS compares the the two opions and can help you pick the tool that best suits your goal.

For example, if you are interested only in short-term community engagement, you might choose a Facebook Timeline contest. For short, medium-length, and long periods, you can use Facebook apps to help activate and engage your community.

One difference is that Timeline contests generate product advocacy, whereas Facebook apps guide your customers toward info.

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ABOUT THE AUTHOR
image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski