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The Path to Social Media Success in 2013: A 12-Month Plan [Infographic]

by Verónica Jarski  |  
January 24, 2013

Often, the best way to reach a huge goal is to break it down into small, less intimidating goals.  

To help small businesses tackle the daunting task of developing a social media presence (without feeling overwhelmed), Intuit has created a "Path to Social Success in 2013" infographic.

The 12-month plan divides the goal of achieving social success into quarters, each focusing on a specific goal:

  • First quarter: Take social media inventory.
  • Second quarter: Work on relationships.
  • Third quarter: Integrate everything.
  • Fourth quarter: Look backward, then forward.

For each quarter, Intuit then lists big ideas for each month to reach that goal.

For example, the first quarter is about taking social media inventory, so January is dedicated to assessing your social fitness; February, to revisiting your social goals; and March, to establishing ways to measure success, such as number of followers and fans, traffic to website, social mentions across platforms, share of social conversations, and social influence.

Check out the following infographic (designed by Column Five) and plot your course for social media success in 2013:

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Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at

Twitter: @Veronica_Jarski

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  • by Carolyn Smith Thu Jan 24, 2013 via web

    MarketingProfs flows such a stream of powerful content, I'm breathless every day. Thanks for being the go-to source for the profession.

  • by Mohamed Baqer Fri Jan 25, 2013 via mobile

    Informative article this is!

  • by Lori Brooks Fri Jan 25, 2013 via web

    This is a very thorough and easy to follow info-graphic. Thanks so much for sharing! Less than 5 minutes ago, I was commenting on a social media post that asked why so few people utilize social marketing as a proactive tool in their businesses. Thank you for providing a clear "visual" of how the process can be a step-by-step en devour of positive activity.

  • by Julie f. Smith Fri Jan 25, 2013 via web

    Already printed it out and hung it up!

  • by Nick Stamoulis Fri Jan 25, 2013 via web

    It pays to plan! Of course nothing is set in stone and times will change but if at least have a good idea of where you want to go and how you plan on getting there it's a lot easier to keep everyone on track.

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