A total of 62% of consumers are worried about personal information being used for marketing, according to a recent study by SDL. It surveyed more than 4,000 customers in the United States, the United Kingdom, and Australia to find out what they think about marketing data and privacy.
The following infographic highlights some findings in the report.
One finding is that 74% of respondents expect consumer protection groups to monitor how brands use personal data. Also, "of those consumers who have a smartphone, 76% of global respondents aren't comfortable with retailers tracking in-store movements through smartphone and WiFi," states SDL.
Despite this concern, a whopping 72% of respondents rarely or never use "do not track" or "incognito" features.
Take the first step (it's free).
You may also like:
- Why Delivering Live-Chat Support to Customers Is a Must for Your Business
- Personalization vs. Intrusion: How a Mix of Artificial and Human Intelligence Can Create Balance
- Niche Marketers, Is Your Customer Engagement Strategy Up-to-Date?
- Three Proven Strategies for Engaging Millennial and Gen Z Customers
- Marketing in Controversial Markets: How to Build Trust