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#SocialSkim: Facebook Ad Plans, Teen Instagram Use, the World Cup, Wikipedia and PR, More!

by Angela Natividad  |  
June 13, 2014

Score! (Some best-practices for #WorldCup marketing, that is.) This week you'll also learn about the ways teens use Instagram, Facebook's ad plans for customer Web browser history, and the new deal between Wikipedia and the PR industry. Skim to stay cool under the sun (sponsored by Brazil).

Twitter's all over the World Cup and has published an entire article explaining how to follow the events online. It also created a catchy little video to get the world's soccer players pumped. Because who needs Brazil when there's Vine...?

To ensure you look as patriotic as possible, Twitter's brought back its Hashflags feature: In your tweets, enter a three-letter country code after a hashtag, and the country's flag will appear by your text. Not sure how? Make like Shakira:

Need other #WorldCup resources? Futurescape put together a World Cup social TV guide that should satisfy your on-the-go soccer needs. SocialCode created best-practices for World Cup marketing: Optimize for reach! Plus, this is one event where harnessing cultural differences makes a huge impact. Finally, check out Adobe Social's gorgeous infographic, suggesting the World Cup will outdo the Olympics and the Super Bowl in social buzz.

This week in chart toppers, Volkswagen's Eyes on the Road drew gazes for a clever movie theater execution. On-screen, a tranquil road appeared from a driver's perspective. Then the marketer sent a text message to everyone in the audience. When people checked their phones, the car swerved and violently crashed. Talk about a memorable experience! 15.7 million views and counting.

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Angela Natividad is a social media strategist, copywriter, and journalist based in Paris. A Bay Area native and lover of vending machine candies, she co-founded and is a frequent guest on marketing podcast The Beancast. You can follow her on Twitter at @luckthelady.

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