Last chance to get the Summer Rate and save up to $400 on B2B Forum in Boston. Get your ticket by August 31.

Most online mentions of companies by consumers are neutral, rather than overtly positive or negative, according to a recent report from mention.

The study, which was based on an analysis of 1 billion global mentions of 200,000 companies across social networks and websites, found 75.5% of all interactions to be run-of-the-mill, such as questions about products and requests for customer service.

Of the remaining mentions, 17.6% were clearly positive and only 5.8% were clearly negative.

Below, additional key findings from the report.

Mentions by Day

  • Online mentions of companies are spread fairly evenly throughout the workweek, with Thursdays seeing slightly more than other days on average, the analysis found.
  • Weekends see fewer online mentions on average.

People and Platforms

  • 91% of all mentions examined came from people with fewer than 500 followers.
  • 67% of all company mentions occurred on Twitter, in part because many brands now use it as a customer service platform.

About the research: The report was based on an analysis of 1 billion global mentions of 200,000 companies across social networks and websites.

Sign up for free to read the full article. Enter your email address to keep reading ...


ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji