In the US, 41% of online store revenue comes from returning and repeat purchasers, who constitute only 8% of all visitors, according the following infographic from American Express OPEN Forum and OrderGroove.

Businesses can therefore increase revenue by ensuring they have returning and repeat customers, and one of the best ways of doing that is to adopt a subscription model.

Subscription models also have other benefits for companies. For one, they help foster customer loyalty because they result in being regularly in touch with customers.

Also, subscriptions enable "better serving top customers, growing goodwill, and earning word-of-mouth-promotion," notes OrderGroove.

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ABOUT THE AUTHOR
image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski