What nightspots trend on Twitter? Heineken helps young people find out. You’ll also learn what people really share on social networks, how to write like a spy, why word crimes are way worse than blurred lines, and why joining Instagram may be the smartest thing the TSA ever did. Skim for your share of state secrets.

Wouldn't you selfie that World Cup win? Germany's taken home World Cup gold for the fourth time, and the Net's become a repository for the team's victorious selfies and GIFs (check out Angela Merkel slummin' it in the locker room!). We're thrilled for them, even though it was hard to see so many Argentineans cry all at once.

Speaking of the #WorldCup, who won social engagement—Twitter or Facebook? The answer is complicated. Facebook clocked three billion "interactions" (Likes, comments, shares, status updates), while Twitter racked up 672 million Tweets. But if you assume a Facebook comment is worth more than a mere "Like" and is more similar to a Tweet, the results flatten a bit: Facebook totaled approximately 818 million comments to Twitter's 672 million Tweets. So Facebook still wins, but Twitter was still a powerful social force. GlobalWebIndex had its own take on the matter:

Sign up for free to read the full article.

Take the first step (it's free).

Already a registered user? Sign in now.


image of Angela Natividad
Angela Natividad is a social media strategist, copywriter, and journalist based in Paris. A Bay Area native and lover of vending machine candies, she co-founded AdVerveBlog.com and is a frequent guest on marketing podcast The Beancast. You can follow her on Twitter at @luckthelady.