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Want to create more engagement with your audience? Consider using Pinterest. The online pinning board is becoming a major sales tool for marketers.

According to the following infographic by Ripen Ecommerce, "38% of users made a purchase because they saw it on Pinterest. That was 21% in 2010."

To grab Pinterest users' attention, businesses should keep in mind the traits of the most popular and repinned pins.

For example, "a call-to-action pin description leads to an 80% increase in engagement," states Ripen Ecommerce. Also, tall images are shared 67% more than short images. And lighter images are repinned 20 times more than darker images.

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ABOUT THE AUTHOR
image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski