MarketingProfs B2B Forum is going virtual... with a twist. Don’t miss it.

Want to create more engagement with your audience? Consider using Pinterest. The online pinning board is becoming a major sales tool for marketers.

According to the following infographic by Ripen Ecommerce, "38% of users made a purchase because they saw it on Pinterest. That was 21% in 2010."

To grab Pinterest users' attention, businesses should keep in mind the traits of the most popular and repinned pins.

For example, "a call-to-action pin description leads to an 80% increase in engagement," states Ripen Ecommerce. Also, tall images are shared 67% more than short images. And lighter images are repinned 20 times more than darker images.

Moreover, marketers should include prices in their pins. Pins with a price have a 46% higher chance of being liked.

For more information about using Pinterest for e-commerce, check out the infographic:

Sign up for free to read the full article.

Take the first step (it's free).

Already a registered user? Sign in now.

Loading...

ABOUT THE AUTHOR
image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski