This year's holiday season will be about socializing commerce, according to a recent infographic by Offerpop.

Some "62% of marketers' primary goal for social this holiday season is driving sales and extending brand reach," Offerpop states.

And 67% of marketers will spend more on social during the 2014 holiday than they did last year.

The social platform of choice for marketing is Facebook: A whopping 92% of marketers plan to spend the majority of their social marketing budget on Facebook.

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ABOUT THE AUTHOR
image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski