Happy customers can increase your company's revenue in the long run. So, here are some ideas for turning passive customers into happy ones.
"The more important component of a happy customer is providing friendly and timely customer support," states Ninja Metrics in the following infographic.
So, what is considered timely?
Some 41% of all customers expect a response within six hours. However, only one out of three companies responds within that timeframe.
Customers also like to engage with companies. "Companies that engage with customers can see a 240% boost in revenue," states Ninja Metrics.
To find out what else you can do to change passive customers into happy ones, check out the infographic:
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Great article, Veronica! With sales being down 11% this year, it is important to maintain keeping customers happy with hopes to increase that number. As you mentioned in your post, businesses who engage with their customers see a 240% boost in revenue. One way as I'm sure you know is through email marketing. Feel free to fancy this blog written on igniting your holiday campaign and improving your strategy during the holiday season:
http://experience.stratusinteractive.com/blog/bid/400667/4-Inbound-Marketing-Tips-to-Ignite-Your-Holiday-Campaign
Cheers!
You may not even realise it, but no matter how great your products are, if you fail to deliver them in a way that sees the customer truly satisfied with the entire customer experience, you’re not going to see the level of success that you potentially could.