Social data has gone beyond B2C to influence B2B sellers and buyers, according to the following Leadspace infographic.

Some 84% of B2B executives use social media as a source for making purchase decisions.

Moreover, 92% of B2B buyers use social media to engage with sales industry thought leaders.

A total of 72% of B2B buyers use social media to research solutions.

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ABOUT THE AUTHOR
image of Verónica Jarski

Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.

Twitter: @Veronica_Jarski