SXSW happened this week, offering up a deluge of what's next in social. Get the scoop on Meerkat and on Tinder's epic SXSW score. Also: how Snapchat affects Millennials, Facebook's peer-to-peer payments, and what Twitter is up to. Skim to stay current.

Some SXSW Highlights

The social scene's favorite music, film, and interactive extravaganza happened in Austin, and this week's social headliner was a little app called Meerkat (more on that below).

What else drove buzz?, a Foursquare-style app for books; Mophie, a smartphone accessory vendor that sent Saint Bernards hither and yon to rescue people from the blight of dead smartphones; and Plotagon, an app that lets you invent stories and transform them into instantly shareable animated videos.

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image of Angela Natividad
Angela Natividad is a social media strategist, copywriter, and journalist based in Paris. A Bay Area native and lover of vending machine candies, she co-founded and is a frequent guest on marketing podcast The Beancast. You can follow her on Twitter at @luckthelady.